2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Aug 2021
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2
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3
3
4
4
5
5
6
6
7
7
AGENCY
GOVT
RECENT WINS
Sentosa Development Corporation
MSD, Unilever Project, EXPO 2020 Ogilvy Project, Dairy Farm Project MOH, National Library Board, LTA, DDB SIM Project Management Institute Wunderman Thompson Project, Project Management Institute Dole Food Company Project, Grey Group Resorts World Genting Project, Dole Project Audi, English Premier League, BBDO Tripartite Alliance Project The Secret Little Agency StarHub
8
10
VMLY&R
9
8
McCann WorldGroup
10
9
Havas Worldwide
11
11
72andSunny
BAT Project, Google Project, Asian Civilization Museum Project, Colgate Project Pharma Client Direct Asia Project, Singapore Management University, Singapore Symphonia Company Limited Project Oppo Global IMDA IMDA (Infocomm Media Development Authority) Project OR AOR, Friesland Campina Project, Citibank Visa, Samsung e-Commerce PP (SEA) Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
37.1
29.3
140
11.7
11.7
61
4.7
4.7
17
3.6
3.6
10
2.4
2.4
6
2.0
2.0
4
2.0
2.0
1
1.8
1.8
11
1.7
1.7
2
1.6
1.6
6
1.5
1.5
2
1.5
1.5
9
1.1
1.1
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
12
12
MullenLowe Group
13
13
Publicis
14
14
R/GA
ViewSonic
0.8
0.8
2
15
15
Digitas
Arrow Electronics
0.3
0.3
1
16
16
Isobar
Technology Client
0.1
0.1
1
17
17
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
18
18
Dentsu
Entertainment Client
0.0
0.0
1
2021 (Jan-Aug):
65.4
279
2020 (Jan-Aug):
32.9
146
YoY Comparison:
98.6%
91.1%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Aug 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.3
12
Reckitt, Subway, IKEA, Tafep
0.7
0.7
6
iProspect
Standard Chartered Bank Project
0.6
0.6
4
4
Mindshare
Lalamove, Puma (Planning & eCommerce), 3M, Alibaba (Tmall)
0.4
0.4
9
5
5
Universal McCann
Sentosa Development Corporation, Association Banks of Singapore
0.4
0.4
2
6
11
OMD
0.3
0.3
1
7
6
Havas Media
AIA
0.3
0.3
1
8
7
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.2
0.2
7
9
8
Initiative
Luxury Client
0.2
0.2
1
10
9
dentsu X
Fujifilm Project
0.1
0.1
1
11
10
Carat
IT Client
0.0
0.0
2
2021 (Jan-Aug):
4.3
50
2020 (Jan-Aug):
4.5
58
YoY Comparison:
-4.5%
-13.8%
2021 Creative & Media ((Jan-Aug))
69.7
329
2020 Creative & Media ((Jan-Aug))
37.4
204
86.2%
61.3%
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Spark Foundry
Disney+ SEO, Expedia TV, Console Connect
2
2
PHD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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