2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Aug 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
2.52
3
NIB Project, Alcohol Client
2.0
1.98
5
DDB
ESPN Project, Bendon Project, Sealord Project, Park Hyatt Auckland Project
1.5
1.45
17
4
FCB
Manufacturing Services Brand
0.5
0.50
1
5
5
BC&F Dentsu
IT Client
0.4
0.40
2
6
6
Isobar
Villa Maria Estate
0.1
0.08
3
7
-
AnalogFolk
Afterpay
0.0
0.02
1
2021 (Jan-Aug):
6.9
32
2020 (Jan-Aug):
3.8
35
YoY Comparison:
84.7%
-8.6%
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1
Special Group
Kiwibank, Standard Issue Global, ANZ Bank
2
3
Saatchi & Saatchi
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Aug 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.8
1.77
9
General Motors Specialty Vehicles
0.6
0.57
3
Havas Media
Ola Group
0.2
0.17
1
4
OMD
Canva, Meadow Mushrooms, Get Wellington Moving Project
0.2
0.15
3
5
5
Wavemaker
OLA
0.1
0.13
2
6
6
Pivotus
Snap Fitness
0.1
0.13
1
7
7
H&S
Icebreaker
0.1
0.11
1
8
8
Initiative
Cigna
0.1
0.10
1
9
9
Spark Foundry
Ineos Grenadier
0.1
0.05
1
2021 (Jan-Aug):
2.9
22
2020 (Jan-Aug):
1.0
24
YoY Comparison:
177.5%
-8.3%
2021 Creative & Media ((JanAug))
9.8
54
2020 Creative & Media ((JanAug))
4.8
59
104.8%
-8.5%
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2
PHD
Unilever, Lotto NZ, Energy Online
2
1
Carat
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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