2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Aug 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
81.0
235
19.6
4
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Havas Worldwide
Avast UK， CLARIANT UK Project， Entain UK
81.0
2
TBWA
Philips Global, Schweppes (Suntory) Europe, Air France Global
23.1
3
12
M&C Saatchi Group
De'Longhi Global David Lloyd Leisure UK PR & Social， Abbott UK Project
10.9
10.4
110
4
3
New Commercial Arts
Sainsbury's beauty UK, Alzheimer’s Society UK
8.9
8.9
5
5
8
DDB
Galeries Lafayette France， Peloton Global Project, Diageo brands N Europe, Salomon Global
9.0
8.1
6
6
4
Accenture Interactive
Jaguar Land Rover Global
8.0
8.0
1
7
5
Serviceplan
8
6
9
7
10
9
11
10
12
11
13
13
14
14
VCCP
Pret a Manger Global UK, White Claw Global, Cinch UK
7.3
15
15
Saatchi & Saatchi
Oreo Europe, British Heart Foundation UK
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
LG Electronics Europe, Tchibo Germany, CDU Christian Democrats Germany Deutsche Bahn Germany, France Ogilvy Invest France, World of Hyatt Pets At Home UK CX, UX, Lorina Wunderman Thompson France, Lexus UK, Barilla France social Carlsberg Polska Sp. z o. o Poland Isobar Project, SEB SA Poland Project Celio Europe, B&B Hotels France, Buzzman Feu Vert France, Citroen Global Allianz UK Digital, AutoStore - Pio R/GA Brand Creation UK, IKEA Family Germany Ben's Original Global, Lexus UK, LG The & Partnership TVs Global
RECENT LOSSES
WW Germany
Seat Cupra UK
8.0
Yello Strom Germany
7.5
3
8.0
Trident gum Europe
7.5
6
6.4
6.4
6
5.5
5.5
57
5.3
5.3
4
5.2
5.2
5
4.7
4.7
3
Mobile.de Germany
4.5
7
5.5
Betway Germany
4.5
2
4.7
Capital One UK
4.3
4
16
16
Mother
Pepsi UK, Dubai Tourism Global, TikTok UK
17
17
Grey Group
IB Germany Various, Montblanc Germany Various, Magasin Denmark Various
4.7
4.2
20
18
18
Oddity
Bonprix Europe
4.0
4.0
1
19
19
Thjnk
Mobile.de Germany
3.8
3.8
3
20
20
Lucky Generals
Virgin Atlantic UK, PGL Travel UK， Ovo Energy UK
3.7
3.7
5
2021 (Jan-Aug):
285.3
680
2020 (Jan-Aug):
192.2
264
YoY Comparison:
48.4%
157.6%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Aug 2021 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Wavemaker
2
3
OMD
3
2
Havas Media
4
9
Mindshare
5
8
PHD
6
5
Initiative
7
4
iProspect
Fastweb Italy, Engie Italy, Galliance France
15.9
8
6
MediaCom
Indeed Switzerland, polti Italy, SIngulart Germany
10.8
9
7
GroupM
Henkel Germany
8.0
10
10
Universal McCann
Honda Europe
4.6 25.0
AGENCY
RECENT WINS L'Oreal Italy， L'Oreal DACH, Beiersdorf (Planning) Global, Well Pharmacy UK Government Campaign Solutions， Pernod Ricard UK, SociétéBic S.A. EMEA, Lukoil Russia Unilever France, Spain, Forevermark & De Beers Global， Red Bull Baltics + AZ, BG, GE, GR, KZ, PL Unilever UK and Ireland, Netherlands and Belgium, the Nordics, Italy, Eastern Europe Unilever Canada, DACH, Turkey, Africa, Middle East, Yves Rocher France Unilever Russia, Ukraine, Belarus and Greece, Arla Foods Germany, Cofidis Portugal, Miele Denmark
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
55.7
BSH Sweden
48.8
142
47.3
Klosterfrau Germany
43.0
84
44.4
Pernod Ricard UK
42.7
67
57.2
Unilever France, Spain, DACH, Turkey, Africa
31.1
52
23.0
70
18.5
36
15.9
7
9.8
79
8.0
1
Pernod Ricard Italy
4.4
3
L'Oreal DACH
2.9
3
23.3
25.0
Unilever Middle East
Nikon Europe
11
11
Publicis Media
Stellantis Global, Lindt & Spruengli Europe
12
12
Aura by Omnicom
Air France Global
2.8
2.8
1
13
13
Mediahub
New Balance Europe
2.8
2.8
2
14
14
Performics
FCA Italy, CybeRefund Srl Italy, JLR Italy
1.1
1.1
4
15
15
Total Media
MG Cars UK, Aqua Pura UK, Lintbells UK
0.9
0.9
4
16
16
Spark Foundry
Fox's Confectionery UK,
1.1
0.8
6
17
17
M/SIX
National Express UK
0.7
0.7
1
18
18
The Kite Factory
White Claw UK, Wargaming UK, First Vet UK, Pure Cremation UK
0.9
0.7
4
19
19
The Specialist Works
FreeSat UK
0.5
0.5
1
20
20
Goodstuff Communications
Christian Aid UK, Ovo Energy UK
0.7
0.5
5
2021 (Jan-Aug):
249.8
652
2020 (Jan-Aug):
120.7
406
YoY Comparison:
107.0%
60.6%
2021 Creative & Media (Jan-Aug):
535.1
1,332
2020 Creative & Media (Jan-Aug):
312.9
670
YoY Comparison:
71.0%
98.8%
Galliance France
UNICEF UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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