2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
84.3
459
47.0
132
46.9
46.9
180
32.4
32.4
150
24.7
85
23.7
22.7
79
Carnival Cruise Line Australia, Ben & Jerry’s Australia
21.7
21.2
82
Digitas
Unicharm Thailand Project, Allergan Aesthetics Thailand Project
15.8
15.8
36
10
McCann Worldgroup
Adidas China Project, Zoetis Thailand Project, World Gold Council China Project
15.6
15.6
54
10
12
Publicis
15.6
14.6
58
11
9
Grey Group
14.2
14.2
48
12
11
VMLY&R
14.0
136
19.0
12.3
13
11.6
11.1
57
9.0
9.0
22
7.1
53
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
Leo Burnett
3
3
4
4
5
6
6
8
7
5
BBDO
8
7
9
RECENT WINS Coca-Cola Hong Kong, Merz Aesthetics Hong Kong, Dalmia Cement India
Daxing Airport China Project, Asiamiles Hong Kong Project, Wei Chuan Foods Taiwan Project RBL Bank India Project, Project Wunderman Thompson Management Institute Singapore Project Pernod Ricard India, Carlsberg DDB China Project, Hennessy Meal China Project PurCotton China, Honda Motor Dentsu China Project EMERITUS Institute of Management Havas Worldwide India, Heng An Group China Project, HUAWEI China
TBWA
Honda China, HomePlus Korea Project, Ausnutria milk powder China Project TC Pharma Thailand, HKU China, E Learning China Project, Ooredoo Qatar Henkel India Project, BAT Singapore Project, Michelin China NAB Australia, Gatorade Australia, My Muscle Chef Australia
RECENT LOSSES
84.8
48.4
25.7
16.4
GIO insurance Australia
United Airlines Global
LG TVs Global
13
-
14
14
M&C Saatchi Group
15
13
ThinkerBell
16
16
Saatchi & Saatchi
17
15
Special Group
ANZ Bank ANZ
6.5
6.5
4
4.9
4.9
28
Commonwealth Bank Australia, Alodokter Indonesia, Ministry of Environment Qatar Project Universities Australia, Systema AI Australia Project, Paytime Australia Project Budweiser-Harbin China Project, Vanke Shenzhen China Project
9.6
Ladbrokes Australia
18
18
MullenLowe Group
Lotterywest Australia, Australia’s South West Australia
19
17
Accenture Interactive
Jaguar Land Rover Global
4.0
4.0
1
BMF
Federal Govt project Australia, Hipages Australia, NSW Road Safety project Australia
3.8
3.8
8
2021 (Jan-Aug):
468.4
1,932
2020 (Jan-Aug):
373.1
1,634
YoY Comparison:
25.5%
18.2%
20
1
AGENCY
ESTIMATED YTD WIN REVENUE (USD $ m)
19
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2021 RANK THIS MONTH
RANK LAST MONTH
1
35
Mindshare
2
1
Wavemaker
3
3
PHD
4
5
OMD
5
2
Zenith
6
4
Publicis Media
7
6
Carat
8
7
Initiative
9
8
MediaCom
10
10
Havas Media
11
9
Universal McCann
12
11
Spark Foundry
13
12
Dentsu X
14
13
Resolution
15
14
Trio
16
19
m/SIX
17
15
Kaimera
18
16
Pivotus
19
17
Resolution Digital
20
18
Ryvalmedia
AGENCY
RECENT WINS Unilever China, Southeast Asia (Indonesia, Philippines, Thailand, Vietnam), Theory China Journey Beyond travel Australia, Beiersdorf (Planning) Global, L'Oreal Australia Unilever ANZ, HK,TW, Lotto NZ New Zealand, Energy Online New Zealand Citrix Global, Telkomsel Indonesia, Decathalon China, Belong Australia, Treadone India Tata Group India SEO, AirAsia Berhad India Analytics Stellantis Global Sisley China, ByteDance China, Thai Health Promotion Foundation Thailand Project Gulf Western Oil Australia, PT Sinarmas Agro Indonesia, Insurance Australia Group Australia Henkel Adhesives India, FiT China, Aqualite India, Ozone India, Bayer Consumer Health India, Febreze Korea Forevermark & De Beers Global, Domino's Pizza India, Swiggy Instamart India Brillon India, Henkel China, Sentosa Development Corporation Singapore Exinity APAC, Disney+ Singapore SEO, Expedia Singapore TV TCL China Project, Wal-Mart China, Toshiba Vietnam Project, DAIKIN Vietnam Project LG Electronics Australia , Victoria University Australia, Southern Cross Austereo Pty Ltd Australia PepsiCo Australia Nilon's India, Parag Milk Foods India, Dindigul Thalappakatti India BritBox, Campos Coffee, Aston Martin, My Muscle Chef, MedAdvisor Australian Building Company Queensland, Snap Fitness ANZ SCA Listnr Australia, Precision Group Australia Project, PwC Australia Project MYOB Australia, Openpay Australia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
66.3
L'Oreal China
42.9
105
41.1
Campari Group Australia
38.1
83
36.9
Brillon India
35.5
46
33.8
Eastspring Thailand
31.7
72
35.0
Edrington Singapore
30.4
34
24.0
1
24.0
23.4
L'Oreal Australia
16.8
88
14.3
Hamdard(Offline) India
12.9
39
15.6
Breitling China
11.9
30
12.9
LBC Philippines
11.5
37
10.6
10.6
26
9.6
9.4
23
5.9
5.9
73
2.9
2.9
9
2.1
2.1
1
1.5
1.5
20
0.7
0.7
5
0.7
0.7
2
0.5
0.5
5
0.4
0.4
2
2021 (Jan-Aug):
286.9
773
2020 (Jan-Aug):
239.7
774
YoY Comparison:
19.7%
-0.1%
2021 Creative & Media (Jan-Aug):
755.3
2,705
2020 Creative & Media (Jan-Aug):
612.8
2,408
YoY Comparison:
23.3%
12.3%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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