2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2020
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
5
4
4
Sapient
5
3
Isobar
6
6
Publicis
7
7
VMLY&R
8
8
Leo Burnett
9
10
BBDO
10
9
Dentsu
11
11
Havas Worldwide
12
12
Saatchi & Saatchi
13
13
McCann Worldgroup
14
19
72andSunny
15
14
TBWA
16
15
MullenLowe Group
17
16
BBH
18
17
Cummins & Partners
19
18
Channel T
20
27
M&C Saatchi
AGENCY
RECENT WINS
Cars24 services India, Shougang Group China Project, Central Familymart Thailand Project H3C Annual Digital China, Gravity DDB Korea Project, Discovery Food Network Singapore Nestle Indonesia, Unilever Wunderman Thompson Indonesia Project,Unilever China Project Ogilvy
Mercedes-Benz China Project, Marriott China Project TCL Electronics Global digital, Danone India digital GSK Global Production , GSK China, Raymond Realty India, Dior China, Terrazas China Zespri Global, HSBC Singapore Project, Panyadee International School Thailand Project Google Project, Taobao China Project, ABinBev Korea Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
59.5
KFC Singapore
58.0
268
45.8
Streets Blue Ribbon Australia
43.8
142
27.3
26.8
162
24.7
24.6
27
22.8
22.8
68
22.1
21.3
113
21.3
McDonald's Australia digital
18.3
105
17.1
7 Eleven Australia
16.1
104
Seafood Industry Australia, Stake Australia, Weis Australia
16.1
Pag-IBIG Fund Philippines
14.9
88
LG China Project, Mobile Premier League’s India, Lexus China
14.7
Harman - Jbl & Hk India
13.5
123
14.1
Tooheys Extra Dry Australia
13.1
52
11.5
11.0
36
10.2
9.7
94
7.0
7.0
7
6.8
6.4
5
5.5
5.5
12
5.0
5.0
7
5.1
4.6
11
4.2
4.2
8
2.7
2.6
6
2020(Jan-Aug)
373.1
1,634
2019(Jan-Aug)
440.3
1,604
YoY Comparison:
-15.3%
1.9%
Hong Kong Airport Authority Project, Changi Airport Group Singapore Project Siemens China Project, New World Hong Kong Project Beats China Project, Rinrei Japan Project, CPF.gov.sg Hong Kong Project Amaysim Australia, Adobe Global, Sendle Australia Nintendo Switch China,Emerald Foods Australia, New Zealand Natural, League of Legends China Citi Australia, Uber India, Hershey's India, Zydus Wellness Partners India Onsitego India, Kraft Heinz India Project, DBS Bank India Project Sapporo Australia, Adore Beauty Australia, Red Cross Humanitarian Australia Australian liquor marketers Australia, Ego Pharma Australia, Sorbent Australia Domain Australia, Csurya Cipta Swadaya Indonesia, XL Home Indonesia
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2020 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
2
Wavemaker
3
4
Zenith
4
3
Carat
5
6
MediaCom
6
5
OMD
7
7
WPP
Unilever China
10.0
8
8
Starcom
Udemy India, Metro India, UpGrad India
12.4
9
9
dentsu X
Huaxiaozhu China, Kewpie China
AGENCY
RECENT WINS Zespri Global, Dongfeng Nissan China, Alibaba China, Oppo Malaysia Sun Pharmaceutical Industries India, ZYBang China, Fen (Braning) China GAC FCA China, Hong Kong Disneyland APAC Kraft Heinz Global (Non-US), Vitasoy China, Intel China, Pandora Jewellery Australia Xiaomi Global, Tencent Fit China, RoadKing Hong Kong SAP India, Danone Malaysia, Wyeth Nutrition Hong Kong, Nestle E Shop Hong Kong Project
MK Restaurant Thailand, Thai Nakorn Pattana (Preme Nobu) Thailand Project Bytedance Singapore, Foodstuffs New Zealand, MyNews Malaysia, Novo Nordisk New Zealand Project Lazada SE Asia, Food Panda Japan, Aima Technology Group China
10
11
Initiative
11
10
PHD
12
12
Universal McCann
13
13=
CIG
14
15
Havas Media
15
13=
Spark Foundry
16
16
Omnicom Media Group Johnson & Johnson Aus & NZ
17
17
Brandmax
18
18
19
20
Audi China Digital JBL India, Heineken China Project, Norton Lifelock Antivirus India Ancestry.com Australia, Silverseas Cruises Australia, Mondelez eCommerce China
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
54.0
Hong Kong Disneyland APAC
46.8
91
34.5
ITC India
30.3
42
32.7
Didi China
29.3
39
32.4
Porsche Taiwan
27.2
111
27.9
Genuine Parts Company Australia
22.1
55
25.4
Carapelli Firenze India
21.0
64
10.0
1
Kraft Heinz Global (Non-US)
8.8
39
15.4
Axis Mutual Funds India
7.2
132
6.6
RB (Reckitt Benckiser) Indonesia
6.1
34
20.3
TikTok Global
5.9
56
8.4
Tapestry Inc. China
5.5
24
5.0
1
5.0 6.5
Remy Cointreau China
3.9
25
5.2
Network 10 Australia
3.6
8
2.5
2.5
1
Dongfeng Honda China
1.5
1.5
1
Ikon
Myer Australia
1.5
Pandora jewellery Australia
0.9
1
19
Vizeum
Shiseido China Project, Burberry China Project
2.2
Lazada SE Asia
0.5
28
20
Haystac
Girl Guides Victoria Australia, Bensons Trading Australia
0.4
0.4
2
2020(Jan-Aug)
239.7
774
2019(Jan-Aug)
246.5
991
YoY Comparison:
-2.8%
-21.9%
2020 Creative & Media (Jan-Aug)
612.8
2,408
2019 Creative & Media (Jan-Aug)
686.8
2,595
YoY Comparison:
-10.8%
-7.2%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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