2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Aug 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.2
4.2
6
PlayStation, Sun Hung Kai Property The Point Launch Campaign
3.5
3.5
12
Ogilvy
Mondelez, West Kowloon Cultural District Project
3.4
3.4
16
2
Isobar
Insurance Company
2.7
2.7
21
5
4
McCann WorldGroup
2.3
2.3
15
6
6
Digitas
2.2
2.2
9
7
5
M&C Saatchi
Smartone
1.0
1.0
1
8
7
Dentsu
Commercial banking company
0.6
0.6
9
Johnnie Walker Reckitt Benckiser - Dettol Project, Reckitt Benckiser - Move Free
0.1
0.1
1
0.1
0.1
3
RANK THIS MONTH
RANK LAST MONTH
1
18
Wunderman Thompson FMCG Company
2
1
DDB
3
3
4
AGENCY
RECENT WINS
Kering / Gucci CRM Project, PMI Project, Swire Project, 1010 Social Project, Shangri La China Project Mondelez, Standard Chartered Virtual Bank, Blue by Aviva
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
9
8
Anomaly
10
9
Publicis
11
17
Leo Burnett
Guotai Junan Project
0.1
0.1
1
12=
10
Saatchi & Saatchi
Hong Kong Land Project
0.1
0.1
1
12=
11
MRM McCann
SCMP
0.1
0.1
2
14
12
Accenture Interactive
Arla
0.0
0.0
1
15=
13
Luminous
Haitong Project
0.0
0.0
1
15=
14
Merkley+Partners
Performix
0.0
0.0
1
15=
15
Online Circle
Barilla
0.0
0.0
1
20.6
101
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Aug 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
2.4
6
Huawei Mobile, SK-II, Hotels.com
1.9
1.9
8
Food Delivery Company
1.9
1.9
1
1.6
1.6
5
0.9
12
0.3
0.3
4
San Miguel, Tripadvisor
0.2
0.2
2
Zenith
WeWork
0.4
Car Client
0.2
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Vodafone, FrieslandCampina, Furniture retail company
2
2
MediaCom
3
3
Vizeum
4
4
OMD
5
5
Mindshare
6
6
Universal McCann
7
8
Havas Media
8
7
AGENCY
RECENT WINS
Estee Lauder, MTRC, Chow Tai Fook, K11 Musea Project Dyson, Mreferral, Hong Kong Property Services, Now TV, UOB, AstraZeneca Project SCMP Project, Brawl Stars Bluespines Project, Invesco Project
ESTIMATED YTD WIN REVENUE (USD $ m)
1.5
RECENT LOSSES
Home products retail company
9
9
denstu X
Pharma Client
0.0
0.0
1
10
8
PHD
Singapore Airlines
0.1
Financial Company
-0.3
1
11
10
Wavemaker
0.0
Now TV
-0.5
0
12
12
Starcom
0.0
Investment banking company
-0.5
0
8.1
41
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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