2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2019
1
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mondelez Global, Nike Korea, Japan Airlines SEA
65.7
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
3
1
DDB
4
11
2
3
7
6
5
5
Leo Burnett
6
4
BBDO
8
7
Dentsu
9
8
Saatchi & Saatchi
10
9
FCB
11
12
McCann Worldgroup
12
10
Isobar
13
15
Havas Worldwide
StockLandS Australia Project, AVIS Australia Project, PZ Cussons Australia Project
11.2
14
13
VMLY&R
Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project
9.0
15
14
TBWA
IKEA Singapore, Fonterra Brands Australia, Singapore Airlines Global
7.8
16
16
MullenLowe Group
17
17
R/GA
18
18
M&C Saatchi
19
19
ThinkerBell
20
20
Anomaly
AGENCY
Haier China, Yoobee New Zealand, Lumino New Zealand, Amway China Project Friesland Campina Thailand, Wunderman Thompson Dominos Pizza Malaysia, Siam Amazing Park Thailand Enovate China, Galderma China Publicis Project Mondelez Global, Huawei China Digitas Project, UBS China Project CR Ng Fung China Project, Guotai Junan Hong Kong Project Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, Tennis Australia, Mercedes Benz China Britannia Timepass India, DoorDash Australia, Kokuyo Camlin India Prayagh Nutri India, Visit Victoria Australia, Lenovo thinkpad KV China Project Reliance Smart India, Property Development Client Malaysia NBA China, Fujifilm China Project, Infinitus China Project Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan
Marico’s Saffola India, ZEE5 Partners Global, USV Private Limited India Schroeders APAC, Pandora Jewelry China Project, UOB Singapore, Olam Singapore RedBus Indonesia, Smartone Hong Kong, Tab Australia, Multi Bintang Strongbow Indonesia Digital Lion Australia, Royal Caribbean Cruises Australia Johnnie Walker Global
RECENT LOSSES
L.P.N DEVELOPMENT Thailand
48.3
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
63.7
199
48.1
133
43.3
Eucerin
41.8
116
42.5
DS China
41.4
158
31.5
67
31.5 26.2
CCB China
25.8
119
26.3
Fonterra Brands Australia
24.8
42
21.3
Liby China
18.1
133
17.2
Mondelez India
17.2
56
14.4
GPI - Cavanders India
14.1
27
16.7
Amway - Nutrilite China
11.8
127
19.2
Unilever Cornetto China
10.9
129
9.7
24
Bayer Korea
8.5
49
Samsonite Malaysia
7.3
6
7.2
5.1
14
4.9
4.9
5
3.8
8
3.3
3.3
5
2.4
2.4
1
440.3
1,604
3.9
CIMB Malaysia Project
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Kellogg's Australia
69.0
209
57.1
Vodafone Global
42.2
90
34.2
Skechers India
31.5
90
31.9
Pizza Hut Vietnam
29.1
68
23.9
Enesis Group - Soffell Thailand
21.8
188
20.1
PPG Industries Inc. Australia
18.6
38
15.6
15.6
15
12.5
12.5
3
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Dyson Global, Friesland Campina Malaysia, Insurance Awareness Committee India
70.7
2
2
Wavemaker
China Mobile, IG Markets Australia, Chubb Insurance Thailand
3
3
MediaCom
4
4
OMD
5
5
denstu X
6
6
Universal McCann
7
7
Spark Foundry
8
9
Charm Group
9
8
Havas Media
10
13
Carat
11
12
Initiative
12
10
Zenith
AGENCY
RECENT WINS
Sony Electronics China, Jollibee Philippines, GOQii’s India Health Quiz Sealy Australia, Skechers India, SNAP India Oplus Mobitech India, Honda Cars, Oppo Mobiles India Mattel Europe, Asia, Africa, Coca Cola South Pacific, Saregama India, Netflix Philippines MGA Australia, The Today Business Australia, Australian Unity Australia Volkswagen Group China, Chang Ba China Tripadvisor Global, Changi Airport Group Singapore, Tinder India, Yes24 Korea Vodafone Global, The South Australian Government LEGO Australia, Deliveroo Glbl ex UK, Geek2U Australia
RECENT LOSSES
11.5
Fico Cements Vietnam
9.9
40
19.4
Super Retail Group Australia
7.7
92
8.6
Cancer Council NSW Australia
7.3
35
H&M Australia, Alt Balaji India, The Lux Group Australia Project
8.6
M1 Singapore
6.6
24
6.0
Komoco Motors Pte Ltd Singapore
4.2
35
13
11
Vizeum
Lazada Limited Thailand Contract, Sino-Pacific Trading (Thailand) Co Ltd Thailand Contract, EASY BUY Public Company Limited Thailand Contract
14
14
Madison Media
Racetrack.ai India, Marico Media India
2.3
2.3
2
15
15
Atomic 212
Greater Bank Australia, Spirit of Tasmania Australia, NT government Australia
2.0
2.0
5
16
16
Starcom
Zivame,Novartis Global, Medlife India,Mobile Premier League India
7.1
Kicks
1.1
13
17
17
Ikon
Lindt Australia, Metagenics Australia
0.8
MGA Entertainment Australia
0.6
2
18=
18=
Cummins&Partners
Jenny Craig Australia
0.8
Allianz Australia
0.5
2
18=
18=
Essence
UpGrad India
0.5
0.5
2
18=
18=
MediaHub
JWH Australia, CSR Australia
0.5
0.5
2
246.5
991
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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