2024 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2024 RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
2
6
Ogilvy
3
15
Leo Burnett
4
16
MSL
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
30.7
30.7
68
23.2
22.7
93
Confidential Client
13.0
13.0
26
Confidential Client
9.6
9.6
32
10.0
9.0
79
8.4
8.4
20
7.9
7.9
39
7.5
7.5
67
4.5
4.5
15
4.5
4.5
9
4.0
4.0
4
3.4
3.4
9
3.1
3.1
14
3.0
3.0
10
RECENT WINS JLR SOCIAL China, Boat Race Shimonoseki Japan, Alibaba Kurl On India, Uber Taiwan Project, Twin Towers Construction Taiwan
2024 XC60 Campaign China Adaptation Taiwan Project, Central MP Tourism India, ICICI Bank India, Sunflame India Lynx Middle East LLC Hong Kong Project, Red Bull India, Union bank Sasta Sundar India Project, Towngas Hong Kong Project Relaxo Footwears India, JK Cement Ltd India, Astral Ltd. India Huawei China China Project, Lee Kum Kee China Project, SBI Cards &
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
2
Dentsu
6
3
Havas Worldwide
7
4
DDB
8
5
VML
9
19
Saatchi & Saatchi
10
23
Digitas
11
29
BBH
12
24
Prodigious
13
7
Grey Group
14
18
Publicis Worldwide
25
IDC Creations Production Studio
Confidential Client
1.6
1.6
8
1.6
1.6
19
15
1
AGENCY
Confidential Client BOSE CORPORATION China Project, CHARLOTTE TILBURY BEAUTY LTD CHANEL China Project, Haleon China Project, ZHEJIANG YIGE Nutricia China Project, Zhonghong Bioengineering Co.,Ltd. China,
16
8
Mullenlowe Group
Allianz Insurance Indonesia, Diageo Tequila China, Jawa Motorcycle
17
9
Atomic 212
City of Boroondara Australia Project
1.1
1.1
1
1.0
1.0
5
18
10
Apparent
Fleetwood Australia, Camec Australia, TAL Project Australia
19
11
McCann Worldgroup
PwC Global
1.0
1.0
1
20
34
G4 Advertising
Confidential Client
1.0
1.0
3
2024 (Jan-Apr):
139.4
660
2023 (Jan-Apr):
118.6
550
YoY Comparison:
17.6%
20.0%