2024 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Apr 2024
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Groupe
2
2
Dentsu
3
5
Ogilvy
4
3
BBDO
5
14
Leo Burnett
6
47
Publicis Worldwide
7
4
VML
8
6
Adam&Eve
9
50
MSL
10
7
Havas Worldwide
11
38
BBH
12
52
Digitas
13
59
Epsilon
14
8
Grey Group
15
9
DDB
16
58
Prodigious
17
10
Pearmill
18
11
MullenLowe Group
19
12
VCCP
Lowe''s Companies, Inc. US Project, 2024 XC60 Campaign China Adaptation Taiwan Project, Central park Digital India Kurl On India, Uber Taiwan Project, Twin Towers Construction Taiwan JLR SOCIAL China, Boat Race Shimonoseki Japan, Alibaba Olympic Paris 2024 China Campaigns Teva Ukraine, LLC Ukraine, REWE Penny Czech Republic, Pepsico Ukraine Project Yatas Bedding Turkey, Notino Czech Republic Project, Nutricia China Project Perrigo UK，Telefonica LATAM, Biden for President US, Wendy's US Volkswagen Commercial Vehicles UK Richelieu Hardware Ltd Canada, Visa Canada Project, Royal Bank of Canada Canada Project SNCF France, Piazza Italia Italy, Famous Footwear US SAMSUNG ELECTRONICS CO LTD UK, Haagen-Dazs UK Ltd UK Huawei China China Project, Lee Kum Kee China Project, SBI Cards & Payment Services Pvt Ltd India Auto Client Swisher Sweets Global, CHANEL China Project, Samsung Italy Project Lynx Middle East LLC Hong Kong Project, Red Bull India, Union bank India BOSE CORPORATION China Project, CHARLOTTE TILBURY BEAUTY LTD China Project, Visa Usa Inc China Project Nex US, Stamps.com US, ShipStation US Instituto Hondureño de Turismo Honduras Project, Hasbro Mexico, Politecnico Gran Colombiano Colombia R&A UK, Co-Op UK, Hovis UK
20
-
Le Pub
FMCG Client
AGENCY
RECENT WINS
Pfizer US
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
150.0
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
150.0
1
94.5
Taiwan Semi-Conductor Taiwan
93.5
101
42.0
Vodafone UK
37.5
147
31.3
31.3
69
30.0
30.0
48
29.0
29.0
64
24.9
24.9
100
20.4
20.4
2
20.4
20.4
68
18.3
18.3
34
14.3
14.3
9
13.5
13.5
25
10.8
10.8
27
10.1
10.1
42
8.1
8.1
40
7.5
7.5
18
6.0
6.0
3
5.0
5.0
38
4.8
4.8
5
4.0
4.0
3
2024 (Jan-Apr):
504.7
1,125
2023 (Jan-Apr):
328.9
1,242
YoY Comparison:
53.4%
-9.4%