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R3 2023 April New Business League - US

Page 1

2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Apr 2023

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Wieden & Kennedy

MLB US, Chili's US Project, Amazon Prime Global, Allstate US, Bloomberg US

22.3

22.3

6

2

R/GA

JPMorgan Wealth Management US, Samsung Gaming US, JPMorgan Chase US

10.0

10.0

14

3

3

Ogilvy

Verizon US B2B

9.1

8.1

6

4

4

Dentsu

Apple TV+ US

5.0

5.0

1

5

5

Code and Theory

Finance Client

4.5

4.5

6

6

6

Accenture Song

Edward Jones US

4.0

4.0

1

3.1

3.1

8

RANK THIS MONTH

RANK LAST MONTH

1

1

2

AGENCY

RECENT LOSSES

7

7

VMLY&R

Alicorp US, ADT US, Conn's HomePlus US

8

8

Terri & Sandy

NestléHealth Science US

3.0

3.0

1

9

26

Leo Burnett

Maker's Mark Global, Tillamook US

2.9

2.9

6

2.4

2.4

3

2.0

1.5

2

1.5

1.5

5

1.3

1.3

5

1.2

1.2

3

1.0

1.0

5

1.0

1.0

1

0.9

0.9

2

0.9

0.9

2

0.8

0.8

4

0.6

0.6

3

2023 (Jan-Apr)

61.5

100

2022 (Jan-Apr)

125.8

130

YoY Comparison:

-51.1%

-23.1%

10

-

Saatchi & Saatchi

11

9

MullenLowe Group

12

14

Grey Group

13

10

M&C Saatchi Group

14

11

Tombras

15

34

Hawkeye

16

-

Wpromote

17

12

Baker & Bonner

18

13

McKinney

19

-

PXP

20

31

Digitas

Sierra Nevada Brewing Company, Campbell Soup Company US Golf Association (USGA) US, Marriott Hotels & Resorts US Project Boehringer Ingelheim Chemicals Inc US, Coca-Cola US Project, Novo Natural Cycles US, Samsonite US, glo US, Dasani US Project Casey's US, BMW Motorrad US Creative & Social & CRM TALKING RAIN BEVERAGE COMPANY, ReadyRefresh Samsung Display US Pegasus Bank US, Community Coffee US Puma Run/Train Business US, Popeyes US BEAM SUNTORY INC US, Logitech US Project Hennepin County US, T. Rowe Price US


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