2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Apr 2023 No.of Wins
4.0
4.0
5
2.8
2.8
2
1.5
1.5
5
1.5
1.5
6
FMCG Brazil Client
1.4
1.4
6
Arc
FMCG Brazil Client
0.9
0.9
3
Sapient.AG2
Unimed Brazil Project
0.9
0.9
3
0.8
0.8
10
0.8
0.8
6
0.8
0.8
2
RANK LAST MONTH
1
1
Wieden & Kennedy
2
2
VMLY&R
3
3
Grey Group
4
9
Publicis Worldwide
5
10
Leo Burnett
6
11
7
-
AGENCY
RECENT WINS Google Search Brazil, Nike Mexico Mexcio, Victoria Mexico L'Oréal Brazil, Grupo Petrópolis Brazil Stella Artois Argentina Project, Desktop Brazil Project, Altos Tequila Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina
Banco Central de Honduras Honduras Project, William Grant & Sportline Mexico, izzi Mexico, Ternium Mexico BANCO SANTANDER Brazil, RECKITT BENCKISER Argentina
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
8
4
MullenLowe Group
9
6
M&C Saatchi Group
10
8
Havas Worldwide
11
15
Digitas
Alcohol Client Argentina
0.8
0.8
4
0.8
0.8
7
12
5
R/GA
PepsiCo Argentina, Grupo Boticário Brazil, SBI Growth Argentina
13
12
Prodigious
FMCG Client Colombia
0.2
0.2
1
Ogilvy
Heineken - Amstel - Tres Cruces Peru
0.4
0.1
4
2023 (Jan-Apr):
17.34
64
2022 (Jan-Apr):
12.4
25
YoY Comparison:
39.6%
156.0%
14
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
7