R3 2023 April New Business League - Europe

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 2 Havas Worldwide Agile Content Spain, Amylyx Spain, Badoo Spain 17.2 17.2 62 2 1 VMLY&R Bristol Myers Squibb Italy, State Government of North RhineWestphalia Germany 16.3 16.3 18 3 25 Publicis Worldwide Barilla GR Fratelli France Retainer, Samsung Electronics France Project, The Standard Bank of South Africa Limited. South Africa Project 9.6 9.6 45 4 14 Saatchi & Saatchi Alvarium Tiedemann UK 7.1 7.1 22 5 - Epsilon Speedy Project 6.6 6.6 33 6 3 Adam&Eve Halifax UK, BT Business UK, Eurostar Europe 6.5 6.5 5 7 6 M&C Saatchi Group Samsung Germany Project, Peloton Germany Project, LIFE Sweden, Norway, Denmark and Filand 5.8 5.8 47 8 4 Wieden & Kennedy Hennessy Global 5.0 5.0 1 9 5 Dentsu mBank S.A. Poland, Netia S.A. Poland, Prime Development Ltd Ood Bulgaria 4.8 4.8 24 10 26 Leo Burnett Allwyn UK Retainer 4.7 4.7 27 11 23 Digitas La mer Cosmetics Germany Project, Arabian Oud United Arab Emirates Project, OSHO United Arab Emirates Retainer 3.2 3.2 16 12 7 Grey Group Imperial Tobacco UK, Sky Bet UK, Aldi Germany Project 2.8 2.8 9 13 9 R/GA Allianz Uk, Playstation Uk, Fresh Uk 2.7 2.7 8 14 8 Ogilvy EIT Culture & Creativity Germany, Association Timisoara 2023 –European Capital of Culture Romania 2.7 2.5 14 15 28 Prodigious Philip Morris International Inc. UK Project, Philip Morris International Inc. Germany Project 2.4 2.4 12 16 51 Carre Noir Carlsberg Danmark France Project, Comite Colbert France Project, Abeille Assurances Holding France Project 2.4 2.4 12 17 30 MetaDesign Auto Client 1.6 1.6 8 18 10 MullenLowe Group Manpower Group UK 1.0 1.0 2 19 11 Elvis Tate & Lyle Sugars UK, Lyle’s Golden Syrup UK 0.9 0.9 2 20 12 Perfect Storm Inntravel UK Digital, Costcutter UK Digital 0.9 0.9 2 2023 (Jan-Apr): 104.3 394 2022 (Jan-Apr): 115.8 296 YoY Comparison: -9.9% 33.1%

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Bourne Leisure Group UK Travel， Skybet UK, A2A Italy, Flutter UK 16.6 16.4 19 2 2 Havas Media Nakheel United Arab Emirates, Allergosan Germany, Beko Spain 11.7 Loterias y Apuestas del Estado Spain 11.1 37 3 3 OMD Vans Global, JobRad Germany, Savola MENA 7.1 Clas Ohlson Sweden 6.4 20 4 4 Wavemaker Wayfair UK, Ministerio De Agricultura Ganaderia Acuacultura Y Pesca Spain, Easyjet Airline Company Limited Italy 8.0 5.7 56 5 6 PHD Future Bay United Arab Emirates, Hj ärnfonden AB Sweden, Upway Germany GMBH Germany 5.0 Fortum Sweden / Norway / Finland 4.4 24 6 5 Croud Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK 4.2 4.2 4 7 24 Zenith Adobe Systems Incorporated UK, Western Union Germany, Adobe Germany 3.6 3.6 15 8 7 Hearts & Science Jaguar Land Rover (JLR) Global 3.5 3.5 1 9 8 iProspect Clas Ohlson Sweden, France Television France, Benetton Group Italy 3.1 3.1 12 10 9 Dentsu X Qonto France, BPER Banca Italy, Delivery Hero Finland 2.0 2.0 7 11 10 Carat Loterias y Apuestas del Estado Spain, Calzedonia France, SCS Furniture Stores UK 2.0 2.0 9 12 11 Initiative Fortum Sweden / Norway / Finland, Nordic Choice Hotels (Strawberry) Sweden / Norway / Finland, NEXI Greece 1.6 1.6 11 13 12 Brainlabs Estée Lauder UK 1.5 1.5 1 14 23 Starcom Byredo Italy 1.3 1.3 10 15 26 Performics Western Union France, Western Union UK, SOS electronic s.r.o. Slovakia 1.1 1.1 9 16 25 Spark Foundry GOODYEAR DUNLOP TIRES OPERATIONS SA Poland 0.8 0.8 4 17 13 Mediahub Esprit Global 0.6 0.6 1 18 14 M/SIX TRT Turkey Local, Webfleet solutions UK, Kavak / Carvak Turkey 0.4 0.4 3 19 32 Publicis Media Western Union Netherlands, Elida (Zwitsal) Netherlands, Western Union Belgium 0.4 0.4 6 20 15 Cheil Priority Pass UK 0.3 0.3 1 2023 (Jan-Apr): 70.8 296 2022 (Jan-Apr): 62.6 220 YoY Comparison: 13.0% 34.5% 2023 Creative & Media (Jan-Apr): 175.1 690 2022 Creative & Media (Jan-Apr): 178.4 516 YoY Comparison: -1.9% 33.7% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Aprketing ROI.

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