2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Apr 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
10
RECENT WINS
Huawei, Guangdong Aiko Solar Energy Technology Co., Ltd., Global Pharmaceutical brand Dentsu McGarryBowen Projects, Domestic FMCG brand, Ogilvy
Saatchi & Saatchi
Cathay Pacific Airways Ltd Project YILI GROUP Project, ALIBABA, DeRUCCI Project Jen Jiu, Pure Cotton, Zhong Ou AMC mutual funds LVMH Moet Hennessy Louis Vuitton S.E. Project
No.of Wins
77.6
77.6
39
38.8
38.8
12
24.1
24.1
7
20.9
20.9
7
18.7
18.7
15
16.6
16.6
14
RECENT LOSSES
4
3
Havas Worldwide
5
4
BBDO
6
15
Prodigious
7
5
Wieden & Kennedy
Riot Games
13.0
13.0
1
8
6
VMLY&R
BULL Project
11.9
11.9
3
7.8
7.8
4
9
8
Grey Group
Haleon Project, MeadJohnson Project, Pellini
10
20
Leo Burnett
FMCG Client
5.8
5.8
3
11
13
Publicis Worldwide
Beverages Client
4.9
4.9
5
12
7
R/GA
Bacardi, Unity
2.6
2.6
2
13
21
G4 Advertising
Technology Client
2.1
2.1
2
14
14
Digitas
Luxury Goods Client
1.5
1.5
5
15
19
MetaDesign
Auto Client
1.1
1.1
1
Merkle
Philip Morris Internaltional Project
0.9
0.9
1
2023 (Jan-Apr):
238.8
121
2022 (Jan-Apr):
373.1
181
YoY Comparison:
-36.0%
-33.1%
16
1
AGENCY
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
ESTIMATED YTD WIN REVENUE (RMB ￥m)
9