2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.3
4.3
55
Ariston (Digital), TopenLand (IMC) Project, TP Bank (Strategy & Creative) Project
0.9
0.9
12
MSD, Unilever, Carlsberg, Pfizer, Phenikaa
0.2
0.2
6
5.4
73
#DIV/0!
#DIV/0!
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1
Dentsu
Honda Vietnam Co., Ltd. Project, Herbalife Vietnam Project
2
2
VMLY&R
3
3
Ogilvy
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2022(Jan-Apr )
2021(Jan-Apr )
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MediaCom
GoCar, Vinamilk Planning & Digital, Go-Jek
3.45
3.45
3
2
Mindshare
NUTIFOOD
0.80
0.80
1
3
3
iProspect
Philips Singapore Pte Ltd. Hayat Kimya Project, Tefal Vietnam
0.29
0.29
8
4
4
Carat
Heineken Vietnam Brewery Limited Company
0.16
0.16
3
5
5
Wavemaker
Shiseido, FWD Life Insurance Corporation
0.11
0.11
2
2022(Jan-Apr )
4.8
17
2021(Jan-Apr )
1.3
4
281.9%
325.0%
2022 Creative & Media (Jan-Apr )
10.2
90
2021 Creative & Media (Jan-Apr )
1.3
4
710.1%
2150.0%
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AGENCY
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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