2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.2
12.2
11
AP Property, Unilever
5.1
5.1
39
Ananda Development, Nippon Paint, Centainty Project
4.8
4.8
7
Wunderman Thompson Confidential Client
2.3
2.3
13
5
Dentsu
Auto Client
0.1
0.1
1
6
BBDO
LINE Open Chat
0.0
0.0
4
2022(Jan-Apr )
24.5
75
2021(Jan-Apr )
8.2
53
199.5%
41.5%
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
WYNN ESTATE (ATRIA BANGKOK) Project, MITMAITREE PREMIUM WELLNESS CLINIC Project
2
2
Ogilvy
3
4
VMLY&R
4
3
5 6
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Apr 2022 RANK THIS MONTH
RANK LAST MONTH
1
1
Zenith
L’Oreal
2
2
Mindshare
Amway, AIA, AXON, DSG Project
3
3
dentsu X
4
4
Initiative
5
5
MediaCom
6
6
OMD
7
7
iProspect
8
8
Carat
AGENCY
RECENT WINS
Index Living Mall Project, Krungthai Bank Project Dreamy Bubble Tea, One Bangkok, Rabbit Life Cargill, Harley Davidson, Mitr Phol Syrup,Syrup Carro, SLRT Limited, Kaidee Property Kering Group, Krung Thai Bank Siam Makro Public Company Limited, Lenovo (Thailand) Limited Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
1
0.6
0.6
7
0.2
0.2
13
0.2
0.2
3
0.1
0.1
4
0.1
0.1
3
0.1
0.1
3
0.1
0.1
4
2022(Jan-Apr )
1.4
38
2021(Jan-Apr )
2.1
43
-34.5%
-11.6%
2022 Creative & Media (Jan-Apr )
25.8
113
2021 Creative & Media (Jan-Apr )
10.3
96
151.6%
17.7%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
2