2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.6
1.6
13
0.6
0.6
4
0.4
0.4
8
Wunderman Thompson FMCG Client
0.3
0.3
3
FCB
0.1
0.1
2
2022(Jan-Apr )
2.9
30
2021(Jan-Apr )
3.7
28
-20.1%
7.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu
2
2
BBDO
3
3
Ogilvy
5
5
4
4
AGENCY
RECENT WINS Watson's Personal Care Stores, Limited, Canon, Meganeichiba Taiwan Imperial Tobacco Retainer, Family Mart project Ørsted Taiwan, MSD, TR Home, Wowprime Group
Malaysia, Korea, Taiwan
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Apr 2022 RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
2
iProspect
3
3
dentsu X
4
4
OMD
5
5
Mindshare
AGENCY
RECENT WINS
A Mid-Size Financial Client Project, Lion Chemical Industry Kering, Bureau of Animal and Plant Health Soft-World International Corporation, KKBOX,JAGUAR LAND ROVER Project Bulk Homme Digital, KGI, Danone, Sleep Energy Taiwan DAIKEN BIOMEDICAL Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.2
0.2
18
0.2
0.2
8
0.1
0.1
7
0.1
0.1
10
0.0
0.0
1
2022(Jan-Apr )
0.7
44
2021(Jan-Apr )
1.1
38
-33.0%
15.8%
2022 Creative & Media (Jan-Apr )
3.7
74
2021 Creative & Media (Jan-Apr )
4.8
66
-23.0%
12.1%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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