2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Apr 2022
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1
1
BBH
2
2
Ogilvy
3
3
Havas Worldwide
4
4
DDB
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.2
7.7
1
3.6
3.6
16
2.6
2.6
8
Tourism Client
2.5
2.5
7
1.5
1.5
1
0.7
0.7
3
AGENCY
RECENT WINS
STB Changi Airport Group, SingTel B2B, William Grant & Sons, PasarPolis ALLERGAN Project, Land Transport Authority Project, National Trade Union Congress, Temasek Foundation International
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
5
Leo Burnett
SingTel social media and content marketing
6
6
McCann WorldGroup
RS Components Project
7
8
Wunderman Thompson Government Client
0.5
0.5
3
8
7
Dentsu
Sustenir Group Pte. Ltd. Project
0.3
0.3
9
9
11
BBDO
Guiinness Project
0.0
0.0
1
2022(Jan-Apr )
18.0
43
2021(Jan-Apr )
16.5
61
YoY Comparison:
8.7%
-29.5%
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.0
6.0
2
Singapore Economic Development Board
0.3
0.3
1
PHD
Scoot
0.3
0.3
1
OMD
NCS
0.1
0.1
1
2022(Jan-Apr )
0.6
5
2021(Jan-Apr )
1.0
18
-38.9%
-72.2%
2022 Creative & Media (Jan-Apr )
18.6
48
2021 Creative & Media (Jan-Apr )
17.5
79
YoY Comparison:
6.1%
-39.2%
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1
1
Zenith
L’Oreal, Singapore Tourism Board
2
2
Mindshare
5
5
7
7
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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