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R3 2022 April New Business League - New Zealand

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2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

0.7

0.71

14

Finance Client

0.3

0.30

1

IT Client

0.3

0.30

2

2022(Jan-Apr )

1.3

17

2021(Jan-Apr )

3.7

12

-64.3%

41.7%

RANK THIS MONTH

RANK LAST MONTH

1

1

BC&F Dentsu

Retail Client

2

2

VMLY&R

3

3

DDB

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

1


2022 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Apr 2022 RANK THIS MONTH

RANK LAST MONTH

1

1

OMD

2

-

Hearts & Science

3

2

IPG Team Dynamic

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

0.9

0.95

6

0.1

0.12

3

BMW, Mini

0.1

0.05

1

0.0

0.04

7

0.0

0.02

1

2022(Jan-Apr )

1.1

19

2021(Jan-Apr )

0.6

9

71.5%

111.1%

2022 Creative & Media (Jan-Apr )

2.4

36

2021 Creative & Media (Jan-Apr )

4.3

21

-43.9%

71.4%

AGENCY

RECENT WINS Te Pukenga, Nick Scali Furniture Buying, NZ Customs Oceania Healthcare, Cascade, Brolly Sheets

4

3

DRUM

ANZ Projects, James Hardie Projects, Bunnings Projects

5

4

PHD

FMCG Client

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

YoY Comparison:

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

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