2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Apr 2022
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.4
1.4
6
MSD, Yum! Brands
0.7
0.7
4
BBDO
Storytel
0.3
0.3
1
4
Grey Group
Bang & Olufsen
0.0
0.0
1
5
Dentsu
Certified Angus Beef Project
0.0
0.0
1
2022 (Jan-Apr ):
2.4
13
2021 (Jan-Apr ):
9.8
29
YoY Comparison:
-75.9%
-55.2%
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1
DDB
LG Project, Namyang Milk Project
2
2
Ogilvy
3
3
4 5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.7
0.7
1
Maxcut, Golden Goose
0.7
0.7
2
MediaCom
Prodiax23, Rio Mare, DL Group, Bolton Group
0.6
0.6
5
4
Universal McCann
Preedlife
0.3
0.3
1
5
dentsu X
Confidential Client
0.1
0.1
1
2022 (Jan-Apr ):
2.2
10
2021 (Jan-Apr ):
2.4
13
YoY Comparison:
-9.7%
-23.1%
2022 Creative & Media ((Jan)
4.6
23
2021 Creative & Media ((Jan))
12.3
42
-62.7%
-45.2%
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1
iProspect
Kering SA
2
2
Mindshare
3
3
4 5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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