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R3 2022 April New Business League - Japan

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2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

4.6

4.60

12

WealthNavi Project, NTT Project

0.9

0.9

4

DoorDash

0.0

0.0

2

2022(Jan-Apr )

5.52

18

2021(Jan-Apr )

26.0

38

-78.8%

-52.6%

RANK THIS MONTH

RANK LAST MONTH

1

1

Wunderman Thompson FMCG Client

2

2

McCann WorldGroup

3

3

Ogilvy

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

1.0

1.0

1

Didi Food, Singapore Economic Development Board

0.6

0.6

2

IT Client

0.1

0.1

2

2022(Jan-Apr )

1.7

5

2021(Jan-Apr )

0.1

2

3200.0%

150.0%

2022 Creative & Media (Jan-Apr )

7.2

23

2021 Creative & Media (Jan-Apr )

26.1

40

-72.5%

-42.5%

RANK THIS MONTH

RANK LAST MONTH

1

1

Universal McCann

Wealth Navi

2

2

Mindshare

3

3

Initiative

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

YoY Comparison:

YoY Comparison:

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

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