2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Apr 2022
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
2
5
VMLY&R
3
2
VCCP
4
3
M&C Saatchi Group
5
4
6
15
7
6
8
7
AGENCY
RECENT WINS ADIDAS UK, Baird UK Project, Lycée Franç ais Charles de Gaulle UK Project Netto Sp. z o.o. Poland Project, BAT MENA, Migros Fachmarkt AG (MFM) Europe Project Virgin Media UK, Evri (ex Hermes delivery) UK
Groupe E Switzerland Videos, digital, OkCupid Berlin, Manor Centers Switzerland Print, digital Aleve Global, Booking.com UK, MullenLowe Group Toilet Board Coalition UK Project, Chocomel UK Project Barclaycard consumer UK, Wild BBH Natural UK, Leo Pharma Global, Engine Gin UK Project Essity brands Global ecommerce， Wunderman Thompson Movistar Spain, Heinz Tomato Sauces Europe Serviceplan
Weleda Global, Sarenza France
9
9
Saatchi & Saatchi
10
8
Isobar
11
10
Karmarama
REWE Germany, Siemens Global, Churchill Insurance UK, TUC crackers Europe Randstad N.V. Netherlands Project, Nordic Entertainment Group AB (publ) Netherlands Project Honda UK
12
11
Neverland
What3words UK, Gala Bingo UK
13
12
Kolle Rebbe
14
13
Grey Group
15
14
FCB
16 17 18 19 20
16 17 19 20
McCann Worldgroup Ogilvy Publicis Groupe Iris Spring Studios
MAN Trucks Germany, SMART Europe, Barmer Germany, Deichmann Germany social GSK Italy Project, Hairclinic Group Denmark Project, Podimo Denmark Project L'Occitaine France Digital + Social, Crisis Revolution Switzerland Qatar Airways Global Michelin Global CRM Powerade Global Scholl Global TUMI luggage Global
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
44.2
110
6.9
6.9
11
6.3
6.3
2
6.0
6.0
32
4.2
4.2
7
3.7
3.7
5
3.6
3.6
3
3.5
3.5
2
3.5
3.5
4
3.3
3.3
29
2.7
1
2.5
2.5
2
2.0
2.0
4
1.9
12
1.8
1.8
4
1.6 3.5 1.5 1.4 1.0
1.6 1.5 1.5 1.4 1.0
1 1 1 1 1
2022 (Jan-Apr):
115.8
296
2021 (Jan-Apr):
135.6
303
YoY Comparison:
-14.6%
-2.3%
ESTIMATED YTD WIN REVENUE (USD $ m) 45.6
3.0
2.4
RECENT LOSSES
Scholl Global
Guide Dogs UK UK
Barmer Germany
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
35.5
2
11.3
35
9.7
9.6
33
Kingfisher UK, MasMovil Ibercom Spain, Banco Santander Poland
6.6
6.6
12
Initiative
KAIZEN/STOIXIMAN Greece, MSD Greece, Lidl digital Romania
5.9
5.4
27
-
Assembly
Lenovo Global
4.0
4.0
1
7
7
Mindshare
3.5
3.5
13
8
6
Carat
3.4
6
9
8
Essence
Mars EMEA, MPB EMEA
3.0
3.0
2
10
13
PHD
Liberty Insurance Spain, Pikolin SL Spain, OpCo2i France
3.7
1.7
31
11
9
Deloitte Digital
1.4
1.4
1
12
11
The7stars
1.3
1.3
5
13
12
MediaCom
XXXLutz Sweden, Bundesamt für Energie Switzerland, Rogob Moldova
4.6
1.1
27
14
10
Mediahub
Akzo Nobel Digital
1.0
1.0
1
15
16
M/SIX
0.5
0.5
2
16 17 18 19 20
14 15 17 19
Hearts & Science VaynerMedia Love Sugar Science Total Media Electric Glue
0.5 0.3 0.3 0.3 0.2
0.3 0.3 0.3 0.3 0.2
1 1 1 1 1
2022 (Jan-Apr):
62.6
220
2021 (Jan-Apr):
102.7
363
YoY Comparison:
-39.0%
-39.4%
2022 Creative & Media (Jan-Apr):
178.4
516
2021 Creative & Media (Jan-Apr):
238.3
666
YoY Comparison:
-25.2%
-22.5%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Media
AB InBev US, Europe, LVMH Uk, France
35.5
2
2
OMD
Saluega Italy, Getir Italy, John Lewis & Partners Waitrose & Partners UK
11.6
3
3
Havas Media
Fundación La Caixa Spain, Yves Rocher France Digital, Red Bull Netherlands
4
4
Dentsu X
5
5
6
AGENCY
RECENT WINS
Ceva Animal Health Germany, Singapore Economic Development Board UK, Germany Banco Santander Spain, Banco Santander UK, Abanca Spain
LTK Global Cunard Cruises UK, Illva Saronno UK, Irn-Bru, AG Barr UK, Kao Brands UK
Smart Energy GB UK， Karo Pharma Europe Virgin Voyages UK Tinder Global River Island UK Abel & Cole UK Charlie Bigham's UK
3.6
RECENT LOSSES
MSD Greece
ComeON Denmark
Smart Energy GB UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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