2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2022 No.of Wins
41.3
233
29.4
27.4
86
27.1
27.1
131
13.8
13.8
162
13.6
13.6
34
12.9
12.9
37
10.4
57
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
7
7
29
8
6
BBH
Singapore Tourism Board Singapore
9.2
9.2
1
9
9
McCann Worldgroup
Galderma Philippines Project, NTT Japan Project, Sanofi China Project
6.6
6.6
30
10
8
BBDO
HCF Australia, Storytel Korea, CHANGAN EV - C385 China
8.5
6.5
35
11
10
R/GA
LendLease APAC, General Motors China APAC, Earth 2 APAC
4.2
4.2
7
4.0
4.0
9
3.5
3.5
7
2.8
2.8
72
2.4
2.4
5
AGENCY
RECENT WINS
JD.com China, Huawei China, Tata Digital India Asian Alliance Project, Suree DDB Interfoods Thailand Project, Meesho India Sun Pharmaceutical Industries Ltd Wunderman Thompson India, AU Small Finance India, Edelweiss India Project Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Dentsu Vietnam Project, Chowking Food Corp. Philippines Celio India, Connor's Stout Porter Havas Worldwide Malaysia, MOLSON COORS Shift Australia, Worksafe VIC M&C Saatchi Group Australia, Hire up Australia Boonthavorn Thailand Project, ITC VMLY&R India, TTK India Ogilvy
12
11
Grey Group
Monster Energy China, General Motors China, Virbac Australia Project
13
12
Mullenlowe Group
Aleve Global, BuyersBuyers Australia, Austrade Global
Wondrlab
Quiz Master India, Sachar Gaming Khel Play India, Grohe India -Lixil India Project KFC China Project, Standard Foods China Project, Mary Kay China
42.3
19.6
RECENT LOSSES
Siemens Global
Singapore Tourism Singapore
Aleve Global
14
13
15
-
Isobar
16
-
One Green Bean
J&J hair and skin care brands Australia "content"
2.0
2.0
1
17
14
Leo Burnett
SingTel Singapore social media and content marketing
1.5
1.5
1
18
15
The Works
1.2
1.2
6
19
16
It's Friday
1.0
1.0
2
1.5
0.9
2
2022 (Jan-Apr ):
198.3
970
2021 (Jan-Apr ):
261.6
1,032
YoY Comparison:
-24.2%
-6.0%
20
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
17
Saatchi & Saatchi
Flight Deck Australia Project Domino's Australia, Colonial First State Australia Siemens Global, Medecins Sans Frontieres Australia
2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
20.0
1
PepsiCo China
13.0
67
Mailchimp Australia
11.9
24
9.1
9.1
36
7.3
7.3
15
7.2
7.2
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
-
Publicis Media
PepsiCo China
20.0
2
1
Mindshare
Xiao Xiniu China, Hoya China, Dencare China
34.3
3
2
PHD
Restaurant Brands International (RBI) US, Liberty Insurance Spain, Pikolin SL Spain
12.1
4
3
OMD
Saluega Italy, Getir Italy, Estee Lauder Argentina and Chile
5
6
Havas Media
6
4
Zenith
7
5
MediaCom
8
14
Wavemaker
9
-
AGENCY
Dentsu
10
7
Dentsu X
11
8
iProspect
12
13
Ryvalmedia
13
9
Universal McCann
14
10
Resolution Digital
15
12
IPG Team Dynamic
16
11
Carat
17
16
Initiative
18
15
Mediahub
19
17
Flow
20
-
Half Dome
RECENT WINS
Genesis China, UTI Mutual Funds India, Firefox Bikes India L’Oreal Singapore, Thailand, Malaysia Cars24 Indonesia, Indodax Indonesia Meituan China, Epson - Printer China, Versace China Lenovo Global PT Ajinomoto Indonesia Indonesia, WayCool Foods & Products Pvt. Ltd. India Kering SA Korea, Kering Taiwan, PT Mahakarya Sukses Indonesia Indonesia Bet365, Brogan's Way Australia, Kulkote & SleepmakerMe Australia Wealth Navi Japan, tourism promotions board philippines Project KCA Australia, Woolworths at Work Australia, Healthy Life Australia Project BMW, Mini ANZ AP ZA ME L'oreal Travel Retail China, MGA Entertainment, Inc. Australia, Murdoch University Australia Taisho Phamaceutical Indonesia, Merck MSD Australia, Australian Unity Australia AHI Carrier Australia John Deere Australia, Carnival Corporation Australia Ego Pharmaceuticals Australia, Petspiration (PETstock) Australia Digital
RECENT LOSSES
7.4
Pizza Hut Indonesia Digital
6.7
33
11.1
Acko Life Insurance India
5.1
33
5.0
4.3
1
3.1
3.1
42
3.6
2.9
44
2.7
2.7
26
2.5
2.5
10
2.4
2.4
25
2.0
2.0
2
3.1
Bet365
1.7
44
1.1
Carnival Corporation Australia
0.9
8
0.7
0.7
2
0.5
0.5
2
0.4
0.4
2
2022 (Jan-Apr ):
98.1
443
2021 (Jan-Apr ):
130.0
357
YoY Comparison:
-24.5%
24.1%
2022 Creative & Media (Jan-Apr ):
296.4
1,413
2021 Creative & Media (Jan-Apr ):
391.6
1,389
YoY Comparison:
-24.3%
1.7%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
2