2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.6
2.6
19
Nanoco Project, Hung Thinh Project
1.0
1.0
10
CPG Client
0.7
0.7
1
Wunderman Thompson FMCG Client
0.6
0.6
3
Saatchi & Saatchi
0.2
0.2
3
2021 (Jan-Apr):
5.1
36
2020 (Jan-Apr):
2.1
33
142.4%
9.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
VMLY&R
Samsung DA (KOLs), Hennessy Project, MARICO - X-Men Boss (Social Media) Project
2
3
Ogilvy
3
2
Dentsu
4
4
5
7
AGENCY
RECENT WINS
Finance Client
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.75
0.75
1
Masterise Homes, Techcombank
0.38
0.38
2
PHD
IKEA
0.20
0.20
1
MediaCom
Masterise Homes
0.13
0.13
1
2021 (Jan-Apr):
1.5
5
2020 (Jan-Apr):
0.2
2
-
-
2021 Creative & Media ((JanApr))
6.5
41
2020 Creative & Media ((JanApr))
2.3
35
188.0%
17.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
Wavemaker
Masan
2
2
Mindshare
3
-
4
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2