2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.6
4.6
12
2.4
2.4
27
2.2
2.2
5
1.2
1.2
8
0.1
0.1
2
0.1
0.1
4
0.1
0.1
1
NONGPHO Project, Tiger Jewelry Project, NGG Jewelry Project
0.1
0.1
4
Dentsu
Dole Thailand Limited Project
0.1
0.1
2
9
McCann WorldGroup
Twilio Project
0.0
0.0
1
10
Brilliant & Million
Coco Max Project
0.0
0.0
1
2021 (Jan-Apr):
9.8
67
2020 (Jan-Apr):
6.1
43
61.9%
55.8%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
6
Grey Group
5
4
Digitas
6
5
Leo Burnett
7
11
BBDO
8
8
DDB
9
7
10 11
AGENCY
RECENT WINS
TREG MQDC, Central Group, Tyson Wunderman Thompson Foods Project, Unif Thailand, DTAC Project， Ford Project Finnomena Mutual Fund Brokerage Ogilvy Securities LTD Project, BTS GROUP Project Galderma Benzac Project , Nebula VMLY&R Project, Boots Project, Intel Project Punthai Coffee, Advanced Info Service Public Company, AIS Internet Project Board of Investment of Thailand (BOI) Project PubG Mobile Project, Thai Oil PCL Project, Line BK Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.2
1.2
11
KFC, Asiatic Agro, Pruksa Development Project
0.9
0.5
3
PHD
IKEA, PTT (Petroleum Authority of Thailand)
0.4
0.4
2
3
iProspect
Vimut Hospital Holding, Pataya Food Industries, AIA Insurance
0.2
0.2
5
5
5
dentsu X
IT Client
0.1
0.1
9
6
6
Universal McCann
Tasto, Eastspring
0.1
0.1
2
7
7
Wavemaker
Tera Food and Beverage, Isuzu Motor, Zen Restaurant, Variety Food
0.2
Asiatic Agro
0.1
7
8
8
Mindshare
AIS Project
0.1
International Pet Food
-0.0
1
9
9
OMD
0.1
Eastspring
-0.0
4
10
10
Starcom
0.0
PTT (Petroleum Authority of Thailand)
-0.2
0
2021 (Jan-Apr):
2.3
44
2020 (Jan-Apr):
5.4
46
-57.0%
-4.3%
2021 Creative & Media ((JanApr))
12.1
111
2020 Creative & Media ((JanApr))
11.4
89
YoY Comparison:
6.1%
24.7%
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RANK LAST MONTH
1
1
Carat
GrabTaxi, Food Store, Bridgestone Sales
2
2
Initiative
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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