2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
1.9
10
Nc Taiwan, Kingston Technology, Tomax Enterprise
1.0
1.0
11
Publicis
Sunny Hills Delights Inc. Project, Lebledor F&B Co., Ltd Project, TTFB Project
0.5
0.5
3
4
Wunderman Thompson
Lian Hwa Foods Project, Fuji massage chair Project
0.3
0.3
4
5
5
Leo Burnett
GSK Project, Medtecs Project, Taiwan Institute Of Economic Research Project
0.2
0.2
3
6
10
BBDO
Auto Client
0.2
0.2
1
2021 (Jan-Apr):
4.0
32
2020 (Jan-Apr):
5.6
56
-28.5%
-42.9%
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
iconectiv, BAUNIS Project, Taiwan Mobile Project
2
2
Dentsu
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.4
0.4
1
Reckitt Benckiser, Gamania, Mywufa Project, Mei Wu Fa Project
0.3
0.3
4
dentsu X
NHN PlayArt, Sports Administration,
0.3
0.3
7
9
iProspect
Ministry of Health and Welfare, Fubon Insurance, Kobayashi Glasses
0.1
0.1
3
5
6
Starcom
WHOO
0.1
0.1
1
6
11
Universal McCann
Game Bean Project
0.1
0.1
1
7
2
Wavemaker
Yong FengYu
0.1
0.0
1
8
4
Zenith
0.0
0.0
0
9
8
MediaCom
0.0
0.0
0
10
12
Havas Media
0.0
0.0
0
11
3
Mindshare
Herbalife Taiwan, Alibaba (Tmall)
0.1
0.0
2
12
7
Carat
Foodpanda Project, Fubon Financial Holding Co., Ltd. Project
0.3
-0.1
18
2021 (Jan-Apr):
1.2
43
2020 (Jan-Apr):
2.1
55
-43.8%
-21.8%
2021 Creative & Media ((JanApr))
5.2
75
2020 Creative & Media ((JanApr))
7.8
111
-32.7%
-32.4%
RANK THIS MONTH
RANK LAST MONTH
1
10
PHD
Diageo
2
1
OMD
3
5
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
WHOO
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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