2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Apr 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.9
6.9
38
2.4
2.4
6
2.3
2.3
10
Wunderman Thompson Project Management Institute
1.6
1.6
4
4
72andSunny
Oppo Global
1.5
1.5
2
5
McCann WorldGroup
Pharma Client
1.5
1.5
1
1.0
1.0
4
0.9
0.9
5
0.6
0.6
2
0.6
0.6
1
0.6
0.6
2
0.0
0.0
1
2021 (Jan-Apr):
20.0
77
2020 (Jan-Apr):
20.0
82
YoY Comparison:
-0.2%
-6.1%
RANK THIS MONTH
RANK LAST MONTH
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1
Ogilvy
2
10
Grey Group
3
2
DDB
4
3
5 6
AGENCY
7
6
VMLY&R
8
7
MullenLowe Group
9
8
Publicis
10
9
BBDO
11
15
Havas Worldwide
12
11
Saatchi & Saatchi
RECENT WINS William Grant & Sons Project, Genting Group, Kelly Services Project Dole Food Company Project, Resorts World Genting Project, Dole Project National Library Board, LTA, SIM, Unilever, MCI, Viu- brand campaign, Dairy Farm
Sony Electornics Project, Zespri, Tanjong pagar town council Project Citibank, Infocomm Media Development Authority, Seventh Generation Project Samsung e-Commerce PP (SEA) Project Tripartite Alliance Project Singapore Symphonia Company, Network Electronic Transfers FMCG Client
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.6
0.6
5
Puma (Planning & e-Commerce), 3M, Alibaba (Tmall)
0.3
0.3
6
Havas Media
AIA
0.3
0.3
1
4
Initiative
Luxury Client
0.2
0.2
1
5
5
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.1
0.1
5
6
6
Carat
IT Client
0.0
0.0
2
2021 (Jan-Apr):
1.2
21
2020 (Jan-Apr):
2.5
29
-50.5%
-27.6%
2021 Creative & Media ((Jan-Apr))
21.2
98
2020 Creative & Media ((Jan-Apr))
22.5
111
YoY Comparison:
-5.7%
-11.7%
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Reckitt, Subway, IKEA, Tafep
2
2
Mindshare
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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