2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Apr 2021 RANK THIS MONTH
RANK LAST MONTH
1
6
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
No.of Wins
Grey Group
Bangledash Navy, Malaysian Heath Board Project
2.4
2.40
3
1.3
1.31
5
2
1
VMLY&R
Unilever Project,Carsome Project, Grab Project
3
2
DDB
Media Company
1.1
1.14
4
4
5
FCB
Genting Skyworlds Theme Park
1.1
1.10
5
5
4
Leo Burnett
T0urism Client
0.4
0.41
2
6
3
Ogilvy
Dairy Farm, Nippon Paint
0.4
0.38
2
7
7
Dentsu
Confidential Client
0.1
0.06
1
M&C Saatchi
Celcom Xpax, BRDB Project, Next Generation Oil Project
0.1
0.05
3
2021(Jan-Apr)
6.8
25
2020(Jan-Apr)
3.6
25
87.6%
0.0%
8
-
YoY Comparison:
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Apr 2021 RANK THIS MONTH
RANK LAST MONTH
1
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
PHD
Subway, Ikano, IKEA, Beauty Blend
0.7
0.7
4
0.3
0.3
5
2
1
Mindshare
Tune Talk, Bank CIMB Niaga, Unilever (Foods & refreshment) Horlicks
3
3
dentsu X
British American Tobacco (Malaysia) Berhad Project
0.2
0.2
2
4
4
Initiative
Tesco
0.2
0.2
1
5
5
Carat
S P Setia Berhad
0.1
0.1
1
6
6
Wavemaker
OCBC Bank
0.08
0.1
2
7
9
Zenith
Confidential Client
0.0
0.0
1
8
7
Spark Foundry
Automotive Client
0.0
0.0
1
9
8
Universal McCann
TRX Lifesytle Quarter Project
0.01
0.0
1
2021(Jan-Apr)
1.2
18
2020(Jan-Apr)
2.4
23
-50.4%
-21.7%
2021 Creative & Media (Jan-Apr)
8.0
43
2020 Creative & Media (Jan-Apr)
6.0
48
33.3%
-10.4%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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