2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.0
2.0
1
Danone Ltda. Brazil
1.7
1.7
7
MullenLowe Group
Amarilo Colombia, Bayer Mexico
0.5
0.5
8
2
Ogilvy
Invisalign Brazil
0.5
0.5
1
5
4
Grey Group
0.3
0.3
7
6
-
Havas Worldwide
0.3
0.3
1
7
-
M&C Saatchi
0.1
0.1
4
2021 (Jan-Apr):
5.41
29
2020 (Jan-Apr):
22.4
40
-75.8%
-27.5%
RANK THIS MONTH
RANK LAST MONTH
1
-
Accenture Interactive
Jaguar Land Rover Global
2
1
Isobar
3
3
4
AGENCY
RECENT WINS
Wizard Publications Brazil Project, AB InBev Argentina Project Epson Brazil AON Brazil, TOYOTA México Content, MAYAKOBA México
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Apr 2021 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
-
Publicis Groupe
2
1
Havas Media
3
2
Initiative
4
3
Wavemaker
5
4
MediaCom
6
5
Digitas
Godrej Chile, Sony TV Mexico, EPSON Brazil Digital Alsea Mexico, Subway Colombia, La Madrileña Mexico Project OLX autos Colombia&Chile, REDNI Ecuador 2030 Ecuador GBM Mexico, Aceite de España Mexico, Honor Colombia Intercorp Peru
7
6
Zenith
Tigo Panama
0.1
8
7
Starcom
Laureate Education Mexico, Banco Ripley Peru
0.1
AGENCY
RECENT WINS
Stellantis Global
RECENT LOSSES
12.0
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.0
1
3.8
Danone Mexico Project
2.8
15
1.7
Servicio Nacional de Turismo Chile
1.5
18
0.9
11
0.2
8
0.2
3
0.1
1
0.1
2
2021 (Jan-Apr):
17.2
59
2020 (Jan-Apr):
3.2
22
438.6%
168.2%
2021 Creative & Media (Jan-Apr):
22.6
88.0
2020 Creative & Media (Jan-Apr):
25.6
62
-11.5%
41.9%
0.9 0.6
Alsea Mexico
0.2 Changan NexumCorp Ecuador
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2