2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.4
4.8
12
McCann WorldGroup Woori Bank
1.7
1.7
4
1
BBDO
Pharma Client
1.2
1.2
3
4
3
DDB
Davichi Optical, Doctor88, Ujoy Games Project
0.9
0.9
6
5
4
Ogilvy
HTB / Guronsan Bamond
0.8
0.8
2
6
6
Grey Group
Instagram Reels Project， Moet Hennessy Project
0.5
0.5
2
2021 (Jan-Apr):
9.8
29
2020 (Jan-Apr):
6.3
28
56.2%
3.6%
RANK THIS MONTH
RANK LAST MONTH
1
5
Leo Burnett
2
2
3
AGENCY
RECENT WINS
Diageo
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
1.9
1
DIAGEO
0.8
0.8
1
Universal McCann
VIG Partner Project, LF Mall Project, Hyungii Fashion Group
0.2
0.2
3
3
Mindshare
Barun Chicken
0.1
0.1
1
5
4
dentsu X
Galderma Korea
0.1
0.1
1
6
5
Wavemaker
Albamon
0.1
0.1
1
7
6
iProspect
Retail Client
0.0
0.01
1
2021 (Jan-Apr):
2.4
13
2020 (Jan-Apr):
0.9
18
160.2%
-27.8%
2021 Creative & Media ((Jan-Apr))
12.3
42
2020 Creative & Media ((Jan-Apr))
7.2
46
69.8%
-8.7%
RANK THIS MONTH
RANK LAST MONTH
1
7
MediaCom
Febreze, Swiffer, Downy, Gillette, Oral-B, Braun Digital (ALL)
2
1
PHD
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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