2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
15.2
15.2
15
5.9
5.9
7
2.7
2.7
4
1.3
1.3
3
Netflix, Sumitomo Project,Spotify Project， KDDI
0.8
0.8
6
Healthcare
CSL Behring Project
0.1
0.1
1
Digitas
Invisalign Project, AbbVie – Rheumatoid Arthritis Project
0.1
0.1
2
2021(Jan-Apr)
26.0
38
2020((Jan-Apr)
7.9
27
229.2%
40.7%
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
2
2
McCann WorldGroup
3
3
BBDO
4
4
Wunderman Thompson IKEA Project
5
5
Ogilvy
6
6
7
7
AGENCY
RECENT WINS Infinity Project, Salesforce Project, Invisalign Project Harley Davidson Project, AbeamConsulting Project, NTTDATA Project Green Coop Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Apr 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
Wavemaker
RECENT WINS
Confidential Client
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.1
2
2021(Jan-Apr)
0.1
2
2020(Jan-Apr)
0.4
6
-85.7%
-66.7%
2021 Creative & Media (Jan-Apr)
26.1
40
2020 Creative & Media (Jan-Apr)
8.3
33
215.8%
21.2%
RECENT LOSSES
0.1
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2