2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Apr 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
DDB
3
4
4
6
Publicis
5
7
Grey Group
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.1
3.1
26
2.0
2.0
9
1.2
1.2
7
Lancome Project, Asiamiles Project
0.9
0.9
2
HSBC Brand Campaign
0.8
0.8
1
0.4
0.4
3
0.3
0.3
2
RECENT WINS
Coca-Cola Company, Marriott International
Octopus Card, KS Brand Revamp Project, Tsing Tao KV Design Project Pinkoi, Lenzing Fibers (HK) Limited Wunderman Thompson Project
Citibank Project, Cathay Pacific Project Hang Seng Bank Project, Deliveroo Project, HKL NanJin Property Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
6
5
Leo Burnett
7
3
Saatchi & Saatchi
8
8
McCann WorldGroup
Luxury Brand
0.0
0.0
1
9
10
VMLY&R
Pernod Ricard Project
0.0
0.0
1
2021 (Jan-Apr):
8.7
52
2020 (Jan-Apr):
2.9
24
195.3%
116.7%
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Apr 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Alibaba (Tmall), LK International (HK) Limited, Fairwood, Chow Tai Fook
2
2
Carat
Food Client
3
3
Wavemaker
4
4
dentsu X
5
5
Universal McCann
AGENCY
RECENT WINS
HK Trade Development Council Project Canon Hong Kong, American Eagle Outfitters, Inc. Project, Chinese University of Hong Kong Project Henderson Land
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.7
0.7
6
0.3
0.3
3
0.1
0.1
2
0.1
0.1
4
0.1
0.1
1
2021 (Jan-Apr):
1.2
16
2020 (Jan-Apr):
1.4
19
-14.7%
-15.8%
2021 Creative & Media (Jan-Apr)
9.8
68
2020 Creative & Media (Jan-Apr)
4.3
43
129.1%
58.1%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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