2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
44.3
44.3
138
Jaguar Land Rover Global
8.0
8.0
1
Zurich Insurance Global, MoneySupermarket UK, Habitat UK
7.4
7.4
3
6.3
6.3
3
6.1
3
4.8
4.8
3
Wunderman Thompson Lexus UK, Barilla France social
4.5
4.5
3
-
Oddity
Bonprix Europe
4.0
4.0
1
9
-
Serviceplan
Tchibo Germany, CDU Christian Democrats Germany
4.0
4.0
2
10
7
The & Partnership
Lexus UK, LG TVs Global
3.7
3.7
2
11
11
DDB
Diageo brands N Europe, Salomon Global, Graze snacks UK
4.6
3.7
4
12
18
Grey Group
Hydro Germany Project
3.9
3.4
14
13
3
Publicis
SNCF France, Infiniti Global, Barilla Global
5.6
3.1
4
14
-
180
Rockstar Energy Europe
3.0
3.0
1
2.6
2.6
28
2.5
2.5
3
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
Volkswagen UK, Asda UK, GSK Biopharma UK,Spirax-Sarco Engineering UK Project
2
-
Accenture Interactive
3
5
New Commercial Arts
4
6
Ogilvy
5
2
TBWA
6
9
Buzzman
7
4
8
AGENCY
RECENT WINS
World of Hyatt Global, Absolut Global, Enterprise Holdings Global Schweppes (Suntory) Europe, Air France Global,Le Chocolat des Francais France B&B Hotels France, Feu Vert France, Citroen Global social
15
17
Isobar
Reckitt Benckiser France Project, BNP Paribas France, Zbyszko Company S.A. Poland, Kikkoman Poland
16
12
VCCP
LinkedIn UK, Harpic, Vanish, Finish UK CRM
17
24
Scholz & Friends
18
10
Wieden & Kennedy
VW Commercial Vehicles Global, VW hybrids Germany Evian Global
19
-
Marcel
20
-
Jung von Matt
ESTIMATED YTD WIN REVENUE (USD $ m)
8.1
RECENT LOSSES
Groupon Global
Seat Cupra UK
Ricola Europe
2.5
2
2.4
2.4
1
Mikado France
2.0
2.0
1
Ricola Europe
2.0
2.0
1
2021 (Jan-Apr):
135.6
303
2020 (Jan-Apr):
89.0
94
52.3%
222.3%
5.5
Tchibo Germany
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
24.0
1
19.3
44
9.9
100
8.0
1
8.0
40
6.9
5.4
19
4.7
4.7
45
Honda Europe
4.0
4.0
1
3.7
BIC Italy
3.7
17
Nikon Europe
3.2
35
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
-
Publicis Groupe
2
1
Havas Media
3
3
Wavemaker
4
2
GroupM
Henkel Germany
8.0
5
12
OMD
L'oreal Greece， Vorwerk Germany
10.6
6
17
Initiative
7
4
PHD
8
5
Universal McCann
AGENCY
RECENT WINS
Stellantis Global Laboratoires Filorga Global， Beelivery UK， Paradores España Spain Mark Anthony Brands Ireland， Eolo Italy， NCOI education group Netherlands
MG Italy， Amazon WFS UK, Germany, France, NatWest Group UK BIC Spain, NENT (Viaplay) Poland, Smile2impress Spain
RECENT LOSSES
24.0
20.1
National Express UK
15.4
BSH Sweden
Klosterfrau Germany
9
7
Mindshare
Oppo Italy, Carnext Italy, Nederlandse Spoorwegen Netherlands, eObuwie Slovakia
10
8
MediaCom
Hurtigruten as Norway, Xiaomi Denmark, Svea Solar Sweden
4.3
11
9
Aura by Omnicom
Air France Global
2.8
2.8
1
12
10
Mediahub
New Balance Europe
2.8
2.8
2
13
6
Zenith
Bears Ukraine, Henkell Freixenet Poland, Nomad Foods Serbia
4.2
2.3
22
14
11
iProspect
UNICEF UK, LinkedIn Global digital,
1.9
1.9
3
15
13
Publicis Media
Reckitt Benckiser DACH
1.5
1.5
1
16
14
Performics
CybeRefund Srl Italy
1.1
1.1
4
17
26
Mediaplus
Nikon Europe
1.0
1.0
1
18
15
M/SIX
National Express UK
0.7
0.7
1
19
16
Spark Foundry
Agata Poland, Ajinomoto Poland
0.9
0.6
5
20
31
The Specialist Works
FreeSat UK
0.5
0.5
1
2021 (Jan-Apr):
102.7
363
2020 (Jan-Apr):
51.9
245
YoY Comparison:
97.9%
48.2%
2021 Creative & Media (Jan-Apr):
238.3
666
2020 Creative & Media (Jan-Apr):
140.9
339
YoY Comparison:
69.1%
96.5%
NatWest Group UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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