2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2021
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RANK THIS MONTH
RANK LAST MONTH
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1
2
2
3
3
4
4
5
15
AGENCY
Ogilvy
RECENT WINS
World of Hyatt Global，Lesso China, Semir Garment China
Infiniti Japan Project, SAIC R-Car Leo Burnett China, Huaxia Bank Credit Card Centre China Project Project Management Institute Wunderman Thompson Singapore, Richemont China, Shanghai Guangming China Mekeni Food Corporation DDB Philippines, Proximo Australia, New Balance Australia
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
47.5
239
37.8
86
19.0
19.0
80
16.1
16.1
72
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
47.5
38.7
Fortis Healthcare India
Grey Group
Ooredoo Qatar Project, Dole Food Company Singapore Project
13.7
13.7
43
13.0
13.0
36
12.8
11.8
43
6
6
McCann Worldgroup
SGM China, Livat China Project, Rural Bank China
7
5
Publicis
Asiamiles Hong Kong Project, Kalpataru Builders India Geely China Project, Nintendo Switch China Project, Sitrana China Project PGI India, Prudential Indonesia Project, Carsome Indonesia Project
8
8
Dentsu
9
7
VMLY&R
10
9
BBDO
Anta & Anta Kids China, Tripartite Alliance Singapore Project
11.8
United Airlines Global
10.8
46
12.7
LG TVs Global
10.3
91
9.1
9.1
38
8.4
8.4
16
11
10
ThinkerBell
Ladbrokes Australia, Repco ANZ, ME Bank Australia Project, B&D Australia Project
12
11
Havas Worldwide
MIDEA China Project, P&G China Project, STARBUCKS China
8.3
8.3
38
7.0
7.0
23
13
12
Digitas
Honor China Project, Pan Pacific / Parkroyal Hotels Global CRM, Genesis China Project
14
27
Special Group
ANZ Bank ANZ
6.5
6.5
4
15
-
Accenture Interactive
Jaguar Land Rover Global
4.0
4.0
1
16
-
BMF
Sydney Morning Herald Australia, The Age Australia, Petbarn Australia
3.5
3.5
5
3.3
3.3
17
2.9
2.9
9
2.8
2.8
2
2.7
2.7
31
2021 (Jan-Apr):
261.6
1,032
2020 (Jan-Apr):
212.6
808
YoY Comparison:
23.1%
27.7%
17
13
MullenLowe Group
18
14
Sapient
19
-
20
19
72andSunny Wondrlab
MFine India, Citibank Singapore, OKCredit India Alfa Romeo China, SCHUCO China, NBA China Project Johnnie Walker SEA, United Airlines Global Bajaj Auto Ltd India Project, SPotify India Project
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
29.1
19
24.0
24.0
1
Audi China, IKEA Malaysia, Vietnam, Thailand, Singapore, Philippines, Subway APAC
23.3
23.3
25
IM Motors China, Cindy Chao China
18.7
South Australia Tourism Australia
16.8
56
13.7
Diageo Korea
12.2
50
12.3
Eastspring Thailand
11.9
29
7.8
17
6.0
16
4.2
8
2.8
16
2.5
37
1.1
9
0.7
0.7
2
MYOB Australia
0.3
0.3
1
0.2
0.2
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
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1
Zenith
Pet Culture Australia, BAIC China, Carsome, DTwelve Spaces
33.7
2
-
Publicis Groupe
Stellantis Global
3
2
PHD
4
3
Wavemaker
5
4
Carat
6
5
OMD
7
6
Universal McCann
8
7
Havas Media
9
8
Spark Foundry
10
9
Initiative
11
10
Dentsu X
12
18
MediaCom
13
11
Pivotus
Australian Building Company Queensland, Snap Fitness ANZ
14
-
Ryvalmedia
AGENCY
RECENT WINS
South Australia Tourism Australia, Mengniu Dairy China, SRC Indonesia Sembilan Indonesia LAZADA Philippines, Country Delight India, SIMBALION Taiwan Abbott Nutrition China, CDO Philippines, Game Bean Taiwan Project Hamdard(Offline) India, Laboratoires Filorga Global, Breitling China Toyota Australia, Alibaba Cloud China Project, Brown Forman SEA Taisho Indonesia, Cred India, Plush Sofas Australia, Asiatic Agro Thailand Japan Tobacco International Indonesia, wanglaoji herbal tea China Project Febreze Korea, Saridon India, Flyadeal SaudiArabia, Longi China, Ecco China
RECENT LOSSES
Techcombank Vietnam
7.8
7.1
LBC Philippines
4.3 4.2
Hamdard(Offline) India
2.5
4.8
Breitling China
15
12
Performics Mercerbell
Prezzee Australia, New England High Country (Inverell Shire) Australia Project
16
13
Bohemia
Chemist2U Australia
0.2
0.2
1
17
14
Resolution Digital
Victoria University Australia
0.2
0.2
1
18
15
m/SIX
Noise India
0.2
0.2
1
19
-
H&S
Icebreaker New Zealand
0.1
0.1
1
20
16
-0.3
0
2021 (Jan-Apr):
130.0
357
2020 (Jan-Apr):
169.3
347
YoY Comparison:
-23.2%
2.9%
2021 Creative & Media (Jan-Apr):
391.6
1,389
2020 Creative & Media (Jan-Apr):
381.8
1,155
YoY Comparison:
2.6%
20.3%
Mediahub
0.0
TK Maxx Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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