2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Apr 2020
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.4
5.3
11
4.2
4.2
20
2.7
2.7
12
Intel, HSBC Project, Temasek Project
2.3
2.3
4
Budweiser SEA
2.2
2.2
2
1.7
1.7
9
Jollibee Food Corporation
1.0
1.0
1
Scoot Global
0.8
0.8
1
0.6
0.6
2
0.5
0.5
2
Unilever Project
0.3
0.3
4
Happy Marketer
Zespri International Digital
0.2
0.2
2
Dentsu
FMCG Client
0.2
0.2
7
20.0
82
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RANK LAST MONTH
1
2
Publicis
2
1
Ogilvy
3
5
DDB
4
3
VMLY&R
5
4
72andSunny
6
8
Abbott Nutrition project, Workforce Wunderman Thompson Singapore, Microsoft Project, Aqilliz project
7
-
BBH
8
-
BLK J
9
6
MullenLowe Group
10
7
Saatchi & Saatchi
11
9
McCann WorldGroup
12
18
13
16
AGENCY
RECENT WINS Samsung eCommerce SEA, Align Tech Project Singapore Police Force, MCCY Project, Yokogawa Electrical International MSF Project, NEA Project, Oppo Project
Singapore Technology & Design, National Arts Council Bombay Shaving Company, Pollident
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Apr 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Resorts World Sentosa Digital, GSK Panadol Social
0.5
0.5
5
2
PHD
Diageo
0.5
0.5
1
3
3
Havas Media
NTUC FairPrice
0.6
0.4
1
4
4
Essence
Finance Client
0.4
0.4
1
5
5
dentsu X
HDFC Ergo General Insurance Buying
0.4
0.4
6
6
7
MediaCom
Hasbro, Duracell, SUSS, CK Holdings Property
0.3
0.3
6
7
6
Universal McCann
Emirates Airlines
0.3
0.3
2
8
-
OMD
FEDEX TNT
0.2
0.1
4
9
8
Initiative
Finance Client
0.0
0.0
1
2.5
29
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1
2
AGENCY
RECENT LOSSES
Emirates Airlines
Hasbro
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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