2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
9
4
4
5
5
6
3
7
8
8
11
9
6
RECENT WINS
Singapore Police Force， Sheela Foam India， Yuan education China Project Union Bank of India， Amway DDB 'Breakfast' China Project, Shapoorji Paloonji Project Mercedes-Benz China Project, Sapient Marriott China Project MengNiu China,Sugarlite APAC, Wunderman Thompson Estee Lauder China Project Adidas China digital, Telekom VMLY&R Malaysia, The Lee Brand Global TCL Electronics Global digital, Isobar Xiaomi China Project, Polestar Project Samsung Korea Project, Zuoyebang Leo Burnett China, WeBank China GSK China, Raymond Realty India, Publicis Yves Saint Laurent Korea Project Ogilvy
12
15.5
15.0
88
14.8
48
14.0
14.0
22
11.7
11.7
56
11.1
11.1
53
9.8
42
17.8
6.5
6.5
19
6.0
5.5
44
5.0
5.0
3
4.5
4.5
11
12
12
Saatchi & Saatchi
13
14
McCann Worldgroup
14
15
BBH
15
13
MullenLowe Group
16
16
TBWA
Pechoin China Project, Yili shuohuanai China, Yue Hui City China PVCP China Project, Reckitt Benckiser China Project, Pernod Ricard Taiwan Project Jollibee Global, WM Motor China Uber India, Hershey's India, Zydus Wellness Partners India Coles Australia, League of Legends China
10.9
McDonald's Australia digital
33
Suzuki Motorcycle India, Lenovo India, William Grants India
38
18.1
8.4
Havas Worldwide
20
18.2
8.4
7
-
72
Streets Blue Ribbon Australia
71
11
18
20.8
22.8
8.9
Dentsu
19
117
8.9
10
18
30.4
30.4
Brookvale Union Australia,
10
17
No.of Wins
RECENT LOSSES
BBDO
Mobile Premier League’s India, Lexus China, Honda China Project
17
1
AGENCY
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
Pag-IBIG Fund Philippines
4.5
4.4
2
72andSunny
Budweiser SEA, Golden Circle Australia, Budweiser Singapore
2.5
2.5
3
Cummins & Partners
Sapporo Australia
2.9
2.4
7
McGarryBowen
Asahi Super Dry Global
1.6
1.6
1
M&C Saatchi
XL Home Indonesia， BP Castrol Indonesia Digiital， Axis Indonesia Project
1.6
1.6
4
212.6
808
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2020
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
44.8
University of Auckland New Zealand
43.2
51
21.8
Goon Baby Diapers Thailand
20.9
29
25.9
Shanghai Disney Resort China
20.3
65
17.2
4
Vikram Solar India
14.8
2
McDonald's China (Planning)
10.5
30
10.0
10.0
1
7.5
7.5
1
ESTIMATED YTD WIN REVENUE (USD $ m)
Zhejiang Geely Auto Sales (Planning), KangShiFu China SIE China, Nintendo China, Duracell Global
RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
2
1
MediaCom
3
6
Carat
4
5
Zenith
5
4
Wavemaker
Mondelez Australia, Daimler China
16.3 19.3
AGENCY
RECENT WINS
Kangshifu Noodles China, Pandora jewellery Australia FCA Jeep China, Vitalon Taiwan, Shanghai General Motors China
20.3
6
3
OMD
FEDEX TNT Singapore, Daimler China, Lisboa Grande China, INOVA Malaysia
7
-
WPP
Unilever China
8
-
Publicis Media
McDonald's China (Planning)
9
10
Initiative
Pernod Ricard Winemakers APAC, Lysol China Project
5.6
5.6
21
10
7
CIG
Audi China Digital
5.0
5.0
1
4.6
53
2.5
2.5
6
2.5
2.5
1
HDFC Ergo General Insurance Singapore Buying, Benetton India Digital Ancestry.com Australia, Silverseas Cruises Australia, Mondelez eCommerce China
11
8
dentsu X
12=
13
Spark Foundry
12=
11
Omnicom Media Group Johnson & Johnson Aus & NZ
14
17
Havas Media
Grab Indonesia, Florentia Village China, T3 China Project
4.5
Emirates Airlines Global
2.4
14
15
12
Vizeum
FMCG Client
2.0
Abbott Taiwan
1.8
17
3.5
Heineken China
1.3
13
4.0
Tapestry Inc. China
1.0
12
1.5
Pandora jewellery Australia
16
14
Starcom
17
16
Universal McCann
18
15
Ikon
19
-
20
18
Haystac Thinkerbell
Kraft Heinz eCommerce China, British Council Korea Project Food Panda Thailand, Big C Digital Thailand, Seek Asia - Job Street Malaysia Project Myer Australia Girl Guides Victoria Australia, Bensons Trading Australia SsangYong Australia
11.2
Vitalon Taiwan
0.9
1
0.4
0.4
2
0.3
0.3
1
168.8
346
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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