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Apr 2019 New Business League-Japan

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2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Apr 2019 RANK THIS MONTH

1

RANK LAST MONTH

AGENCY

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

4.3

4.3

11

RECENT LOSSES

1

1

Ogilvy

Sumitomo Denko website Project, Danone Japan Co - Bio Restage Project, S.C. Johnson - Glade Cocoon Project, Johnson & Johnson Project

2

2

Saatchi & Saatchi

Beverage Client

1.6

1.6

3

3

3

Leo Burnett

Electronics Client

1.0

1.0

2

4

4

McCann WorldGroup

Ugg Project

0.7

0.7

5

5

5

BBDO

HP Project

0.5

0.5

1

6

23

DDB

PlayStation

0.5

0.5

2

7

6

TBWA

Singapore Airlines

0.4

0.4

1

8

-

Anomaly

Johnnie Walker

0.2

0.2

1

9

7

Cutwater

Smitten Ice Cream, Mdsave, Just, OneLogin

0.2

0.2

6

10

8

Accenture Interactive

Aria

0.1

0.1

1

11=

9=

Merkley+Partners

Performix

0.1

0.1

1

11=

9=

Online Circle

Barilla

0.1

0.1

1

13

11

Dentsu

-0.5

0

9.0

35

0.0

HP Project


2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Mar 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

0.6

0.6

2

Singapore Airlines

0.2

0.2

1

Shiseido Aqua Label

0.0

0.0

2

0.8

5

RANK THIS MONTH

RANK LAST MONTH

1

1

Mindshare

Tourism New Zealand, Manulife

2

2

PHD

3

-

Wavemaker

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

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