2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2019 RANK THIS MONTH
1
RANK LAST MONTH
AGENCY
RECENT WINS China Merchants Bank China Project，Sumitomo Denko website Japan Project，Danone Japan Co Bio Restage Japan Project，Uber India India Project PlayStation Global, National Environment Agency (NEA) Singapore Project, Ninja Van Vietnam, Project X India
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
32.5
101
30.2
61
24.9
78
24.8
39
1
1
Ogilvy
2
3
DDB
3
4
Publicis
OPPO China Project, GSK China, Liby China, Samsung SEA Singapore, Wyeth China Project
26.1
4
2
BBDO
Bumble India, Tennis Australia, Mercedes Benz China Retainer, Remy Martin China Project
24.8
5
5
Leo Burnett
Mondelez - New Innovation platform China Project, Orchard Business Road Association Singapore Project, Lazada Indonesia Project, Audi Aftersales/2nd hand China
14.4
CCB China
13.9
64
6
6=
Saatchi & Saatchi
Yili- Shuhua milk China, SVW New car model (B-MPV) China, Whirlpool cooking China Project, Sands China Project
12.1
Mondelez India
12.1
28
7
8
Digitas
Marriot China Project, UnionPay China Project, L'Hotel Hong Kong Project, Cargill China Project
11.1
11.1
32
8
6=
Dentsu
Britannia Timepass India
12.1
Liby China
10.4
60
9
9
McCann Worldgroup
1010 Social Hong Kong Project, YILIGROUP China Project, CJ China Project, Skyworth TV China, MYNTRA India Project
10.6
AZ China Project
8.4
62
10
14
Wunderman Thompson
Nova Eyewear Solutions India, Nutralite India, Times Internet India, Globe Telecom (Prepaid) Philippines Project
8.0
Eucerin
7.5
51
11
10
TBWA
Hilton Hotels and Resorts Singapore, Singapore Airlines Global, Greenfields Indonesia, Hilton Singapore
5.5
AXA Korea
5.2
4
12
11
VMLY&R
4.5
38
13
19=
4.4
10
14
18
Havas Worldwide
FOX UAE Project, Dubai Sports City UAE Project, Citroën India, Skootr India Project
4.1
4.1
7
15
12
MullenLowe Group
HONOR India, Ruosh India, Medlife.com India, Britannia Timepass India
3.8
3.8
8
16
13
Isobar
Consumer Product Brand
8.1
3.6
59
3.1
3.0
5
FCB
Roewe China, Yida China Project, King Power Group Thailand Project, SAIC ROEWE China AB InBev Middle East region, Weltmeister China, Weltmeister Retail Chain Phillipines, California
33.8
L.P.N DEVELOPMENT Thailand
30.2
DS China
4.6
4.7
GPI - Cavanders India
17=
15
M&C Saatchi
RedBus Indonesia, Smartone Hong Kong, Tab Australia, the Australian Olympic Committee(AOC) Australia
17=
67
R/GA
UOB Singapore, Olam Singapore
3.0
3.0
2
19
16
Anomaly
Johnnie Walker Global
2.4
2.4
1
20
17
Cutwater
Smitten Ice Cream, Mdsave, Just, OneLogin
1.8
1.8
6
237.4
794
CIMB Malaysia Project
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Tourism New Zealand Australia, Hindware India, Oxfordcaps India, Ikea Indonesia, Rebisco Philippines
52.8
IKEA Indonesia Project
51.6
136
2
Wavemaker
Muthoot Fin Corp India, Carabao Dang Thailand, Huawei China, South East Auto China, South Australian Government Australia
31.5
Now TV Hong Kong
24.2
49
3
3
OMD
Yili China, Hun Li Ji China, K11 Musea Hong Kong Project, Dilmah New Zealand
25.4
MTRC Hong Kong
23.8
53
4
4
Spark Foundry
Encore Tissue Australia, Mr Chen's Australia, Beverage Brand Client
14.2
14.2
9
5
5
dentsu X
Automobile Company
8.7
Oriente Express Phillipines
8.5
59
6
7
Universal McCann
Coty China, Estée Lauder Regional, Menulog ANZ, Zomato India, ABT Associates India
8.5
Zivame
8.4
13
7
9
Havas Media
Platinum Guild International China, Semir China, SPD credit card China, UnionPay China, CMC Markets Australia
6.9
Fico Cements Vietnam
6.7
20
8
6
Zenith
Apparel Group Australia Project, QBE Insurance Group Australia, WeWork China, Hong Kong, Taiwan AOR, Honor India Project
6.8
M1 Singapore
5.6
13
Allergan China, Huawei Technologies Co Ltd HongKong, Jahwa China, Queensland Government Australia, Hawaiian Airlines
6.9
Carnival Cruise Line Australia
4.7
15
4.9
Cancer Council NSW Australia
4.7
14
5.3
Komoco Motors Pte Ltd Singapore
3.6
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
9
11
MediaCom
10
10
Initiative
11
8
Vizeum
12
12
Madison Media
Marico India, Marico Media India
2.0
2.0
1
13
13
Atomic 212
NT government Australia, Charles Darwin University Asia Pacific
1.5
1.5
3
14
14
Cummins&Partners
Jenny Craig Australia
0.8
0.8
2
15
15
Essence
UpGrad India
0.5
0.5
2
16
17
iProspect
PayPal India
0.3
Bank Client
-1.2
1
17
21
Carat
The South Australian Government
8.1
Kangshifu Drinks Investment (China) Co.
-1.2
47
18
18
Dentsu Aegis Network
0.0
Tranportation Network Client
-1.5
0
19
19
Motivator
0.0
Honor India
-1.7
0
8.3
Huawei China
-11.2
26
140.3
468
20
20
PHD
Carnival Cruise Line Australia, Swinburne University Australia, RSH Global Pvt Ltd India, Swinburne University Australia Lazada Limited Thailand Contract, Sino-Pacific Trading (Thailand) Co Ltd Thailand Contract, EASY BUY Public Company Limited Thailand Contract
Al Alali UAE, Singapore Airlines Global, Bukalapak Indonesia, NZ Post New Zealand
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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