2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2018 RANK THIS MONTH
AGENCY
RECENT WINS
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
54.8
144
36.2
68
25.7
75
1
1
Ogilvy
National Council of Social Services Singapore, Chumbak India, ERG China Project
2
2
Publicis
AXA Hong Kong Project, Luzhou Old Cellar China, Diageo China
36.2
3
5
J Walter Thompson
ASUS Global, NetEase China, MQDC APAC
30.2
21.8
21.8
117
21.5
114
55.1
Amway Artistry China Project
Edgewell Global
4
3
Leo Burnett
WeBank China, ChungHwa Telecom Taiwan Project, Samsonite Hong Kong Project
5
6
Isobar
SANA Namerakahonpo Thailand
21.5
DDB
Hindware's Moonbow India, New Zealand Steel Project, TNA - CISCO China Project
22.5
Starhub Singapore
20.5
74
Dentsu
Smart Communications Philippines Project, PLDT Philippines Project, Honda Thailand Project
16.8
HP Japan Project
15.8
91
11.6
Reebok India
11.3
94
10.5
10.5
28
8.7
14
7.4
9
6
7
1
RANK LAST MONTH
ESTIMATED YTD WIN REVENUE (USD $ m)
4
10
8
8
McCann WorldGroup
Resolve Finance Australia Project, Apollo Pipes India, Shenzhen Happy Valley China Project
9
7
Saatchi & Saatchi
Fiji Tourism Global, Macro China, Patanjali India
10
9
Havas Worldwide
Chatime Australia, Red Bull Flugtag Australia, Ikea Japan Project
8.7
9.9
6.0
6.0
1
6.0
6.0
30
4.5
18
4.0
25
3.7
7
3.6
4
2.9
3
11
12
TBWA
UNIQLO China, Intel India, Du UAE, SA Tourism Australia, Amazon Australia
12=
11
Publicis Groupe
Campbell Soup Global Unilever China Digital Project, Nike China Project, Samsung Australia Project GNC vitamins China, BDMS Thailand Project, Quick Chicken Indonesia, SBI India
Foxtel Australia
12=
13
Digitas
14
15
Y&R
15
16=
VML
Pfizer Australia, Apollo Tyres Singapore, Grab Food Malaysia
4.0
16
19=
MullenLowe Group
Edgewell Global, Crust Pizza Australia, Tesco Malaysia
4.2
17
14
R/GA
Wine Australia, NRL Australia, Shiseido Japan Digital
3.6
18
16=
Grey Group
Bose Global, Generali Asia, Carlsberg’s Tuborg China
4.0
FCB
Bisleri Fonzo India, SASA Malaysia Project, Daekyo Malaysia - EyeLevel Malaysia Project
1.3
1.2
4
M&C Saatchi
Jack Daniels Australia, Axiata Group Malaysia, Byton electric car China
0.5
0.5
3
276.3
1,022
19
18
20
19=
7.5
Menulog Australia
Macquarie University Australia
Hotels.com Asia
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2018 RANK THIS MONTH
RANK LAST MONTH
1
5
AGENCY
Carat
2
1
Wavemaker
3
4
PHD
4
3
Universal McCann
RECENT WINS
Microsoft Global, Kubota Thailand Project, British Council India Lianjia China, Union Pay International China, Amore Pacific Hong Kong HSBC Global, Hong Kong Jockey Club Hong Kong, Oppo Mobile(ATL) Philippines NCSS Singapore, LGT Private Banking Singapore, Australian Fed Gov Australia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
29.2
LEGO Thailand
28.4
92
30.1
Wipro Consumer Care India
20.1
66
19.6
Diageo Hong Kong
17.2
33
14.4
Wellcome Hong Kong
12.4
20
12.0
Simplot New Zealand
11.8
56
11.2
82
5
2
Vizeum
Taisho Pharmaceutical Indonesia, Internet Provider Indonesia, SnailWhite Gold Thailand
6
18
dentsu X
Car Client Australia
20.8
Australian Fed Gov Australia
7
10
OMD
Telstra's Belong Australia, Mazda (Mazda 2 and CX#) Australia
10.5
SCG Thailand
8.5
32
7.0
Le Minerale Philippines
6.1
22
Future Motors-Product Hong Kong
5.2
15
8
6
Havas Media
Netmeds.com India, Sun Rice Australia Project, GAC Triumpchi China
9
7
Zenith
Didi Australia, Ixigo India, Pierre Fabre China
7.3
10
9
Spark Foundry
Marriott Global, Khumo Tyres Australia, 7Travel Australia
4.1
4.1
9
11
-
WPP(Team Energy)
BP Global
3.0
3.0
1
2.7
2.7
3
Hyundai Australia, Republic Biscuits Corp Philippines, MSIG Insurance Singapore Project Bose Global, PT Hartono Istana Technology Indonesia, PT Mayora Indah Tbk Indonesia
12
16
M2M
13
13
MediaCom
14
12
Blue 449
Perfetti China, Australian Super Australia
15
8
Mindshare
DAZN Japan, Saloni Oil India, Hindware India
16
14
M/SIX
Telekom Malaysia (unifi) Malaysia
17
17
BPN
18
15
Essence
Tigerair Australia
0.2
19
11
Initiative
SZN Entertainment Taiwan Project, LEGO Thailand
Starcom
Salesforce Japan, SRL Diagnostics India, Singha Estate Thailand Project
20
19
2.1
NCSS Singapore
1.2
10
2.4
Telstra's Belong Australia
0.9
3
HSBC Global
0.7
60
0.5
0.5
1
0.0
0.0
0
DAZN Japan
-0.3
1
2.2
Hyundai Australia
-0.4
22
2.5
Carabao Dang Thailand
-7.1
22
119.7
561
12.3
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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