2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2017
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
SingTel Singapore
35.3
139
25.5
China Unicom China
21.7
137
Titan(Digital) Global
20.1
Innisfree Malaysia
20.0
85
McCann WorldGroup
Sony Electronics India, Expedia Korea Project, National Skill Development(NSD) India
18.2
18.2
161
8
Dentsu
HT Media India, Roca and Parryware India, JK Tyres India, Abbott Malaysia
9.8
Etika - Calpis Malaysia Project
8.7
59
5=
9
DDB
Sakura Kitchen China, Pehchaolin China Project, Daemyung Korea
10.9
SilkAir Singapore
8.7
59
7
6
Publicis
Winx Korea Project, United Laboratories Philippines, Ayala Land Philippines
8.7
MT Educare India
8.6
82
8
5
Saatchi & Saatchi
Geely China, Jim Beam Australia, Tata Metaliks India
8.5
A.O.Smith China
8.1
32
9
7
Y&R
SilkAir Singapore, Tata Trust India Project, Dutch Lady Hong Kong
8.9
Suncorp Bank Australia
7.8
39
10
11
Leo Burnett
CCB China, TEDxSydney Australia Project, Amazon Prime India Project
8.8
McDonalds Australia
5.6
74
11
17
VML
Asian Civilisations Museum Singapore Digital, Innisfree Malaysia
4.5
4.5
5
12
10
FCB
Continental Truck Tires Malaysia, Clorox Malaysia Project, Glad Malaysia Project
3.7
3.7
7
13
14
MullenLowe Group
Bajaj Finance India, GuiltFree (Too Yum) India, Sobha Limited India
3.7
3.4
32
14
13
Cheil
China Unicom China, FAWVolkswagen Brands China
3.3
3.3
2
15
12
BBH
SingTel Singapore, BookMyShow India
3.1
3.1
2
16
15
M&C Saatchi
Etika - Calpis Malaysia Project, D'yana Malaysia, SGMW auto 510 model China
3.5
2.1
4
17
16
TBWA
PT Bank Permata Indonesia, Beyondblue Australia
0.8
0.8
2
18
18=
Havas Worldwide
0.0
0.0
0
19
20
BBDO
20
18=
Grey Group
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lexin Financial Technology China, Taiwan Trade Center Malaysia, Parakh Agro India
38.3
2
4
J Walter Thompson
Subway Australia, Federal Government Australia Project, XL Axiata Indonesia
3
3
Isobar
4
2
5=
AGENCY
RECENT WINS
PN Rao India, Beyondblue Australia
RECENT LOSSES
Croma India
Menulog Australia
0.5
University of Queensland Australia
-0.1
2
0.0
Telecom Client Malaysia Project
-0.5
0
162.7
923
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Scotch Industrial Thailand
27.0
57
27.7
Kwang Yang Moto Taiwan
26.5
45
FAW Group China, Didi China, Goibibo India, Bosch-Siemens India
24.3
SM Malls Philippines
17.3
32
Carat
Pandora Music Australia, Ministry of Labour Thailand, Be Med Thailand
18.3
Shiseido China (Digital buying)
16.8
139
2
MEC
Mercedes Benz China, FWD Insurance Indonesia, NS Homeshopping Korea
15.8
SCPG Asia Pacific (Perla) Philippines
15.1
46
6
6
Havas Media
Patanjali India Project, Malabar Gold India, Vietlot Vietnam
9.0
Schneider Electric(Digital) Malaysia
8.8
49
7
5
Zenith
Citrus Pay and LazyPay India, L'Oreal Vietnam Digital and Search , FWD Thailand Project
8.8
Swarovski India
7.2
10
8
7
OMD
Luxottica Global, McDonald's QLD / NT Australia, Science Center Singapore
7.5
Standard Chartered Bank Singapore
6.0
47
9
9
Vizeum
Reckitt Benckiser Thailand, Merck ATL Philippines, Easy Buy Thailand
4.1
Colors India
3.9
43
10
10
PHD
Resort World Sentosa Singapore, PropertyGuru Group SEA, Al Futtaim UAE
10.4
Bank of Communications China
2.94
29
11
11
Blue 449
Vivo Philippines, Philam Life (Philam Vitality) Philippines, SCPG Asia Pacific (Perla) Philippines
2.2
2.2
14
12
12=
Initiative
Pizza Hut Australia, Southern Lion Malaysia, Cancer Council WA & The Heart Foundation Australia
2.7
1.7
20
13
12=
Mediavest Spark
Bel Groupe Australia, TGP Pharma Philippines, Heineken Japan
1.0
0.5
4
14
14
Universal McCann
Coach Global, M.P Birla Cement India, DOT Philippines Project
3.6
Philam Life (Philam Vitality) Philippines
0.8
24
15
15
Starcom
Home Timber and Hardware Group Australia, Bangkok Life Assurance Thailand, Luminous India
2.1
Mega Sardines Philippines
-0.3
9
16
16
Maxus
Indian Premier League India
1.0
Huawei Consumer BG China
-3.6
1
132.8
569
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
8
Dentsu Media
Car Client China
27.2
2
4
Mindshare
Chery Jaguar Land Rover China (Buying&Digital), Home Credit China
3
1
MediaCom
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
Kia Motors Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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