2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Apr 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
Smyths Toys UK
16.1
1
Union Investment Germany
6.5
2
6.2
6.2
5
5.3
5.3
6
Monster.com Europe, Clorox Europe
5.1
5.1
4
The Corner
Blu eCig Global, National Accident Helpline UK
3.4
3.4
3
21
McCann WorldGroup
Smyths Toys Superstores, Mr Kipling
3.4
3.4
3
8
31
BMB
Batiste UK, New Balance UK
3.6
3.1
2
9
6
Altmann+Pacreau
Haier Appliances Europe, Findus France
3.0
3.0
2
10
7
Creature
Dreams UK
2.9
2.9
1
11
4
Havas Worldwide
Interflora France, Heathrow Airport UK, Singapore EDB Germany
4.8
2.8
4
12
8
Cheil
Finance Client Germany
2.3
2.3
7
13=
9=
Camp + King
Energizer / Eveready Europe
2.0
2.0
1
13=
9=
Chemistry
Bel Groupe France
2.0
2.0
1
13=
9=
Karmarama
Confused.com UK
2.0
2.0
1
13=
9=
Inspired Thinking Group Pizza Hut(Print and Artwork) UK
2.0
2.0
1
17
15=
Iprospect
VisitScotland Europe(SEO)
1.9
1.9
2
18=
15=
Atomic
Signet UK
1.6
1.6
1
18=
22
BBH
Prostate Cancer UK, CreditExpert UK, Ray-Ban Europe
1.9
1.6
5
20
17=
Thjnk
Apollo Optik Germany, Peperami Europe
1.5
1.5
2
74.6
54
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
Le SIG (French gov.) France
20.0
2
3
Saatchi & Saatchi
Wal-Mart - Asda UK, Ferrovie dello Stato Italy
7.0
3
2
Mullen Lowe
4
14
FCB
5
5
McGarryBowen
6=
24
6=
AGENCY
RECENT WINS
Bank of England UK ProjectďźŒ DWP Universal Credit UK, Union Investment Germany Clorox Europe, Npower UK, Beko appliances France, Barnardo's UK, Pearson Project UK
RECENT LOSSES
Purple Bricks UK
Nomad Foods
Barnardo's UK
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Apr 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Havas Media
Universal Music Group UK&Germany, Everest Windows UK, Lidl Poland
16.5
PDSA UK
16.1
28
1
Mediacom
Trivago Sweden, Tauron Poland, Argos UK, Travel Counsellors UK
17.3
Nintendo Switzerland
11.4
39
3
2
OMD
Verisure Europe, Momondo Italy, Glenmark Russia
17.7
Sony Playstation EMEA
9.8
66
4
4
Initiative
12.2
Vympelkom Russia
8.1
28
5
5
PHD
7.2
7.2
41
6
6
Optimedia Blue 449
3.3
3.3
2
7
7
MEC
8
8
Maxus
9
15=
Zenith
10
9
11=
13=
11=
RANK THIS MONTH
RANK LAST MONTH
1
3
2
AGENCY
Reckitt Benckiser Germany, Miratorg Russia, Eurowings Germany, Pokerstars Netherlands, Saint Gobain Ireland, PizzaPortal Poland Intu shopping centres UK, Walmart Asda UK Pernod-Ricard Germany, Monsanto UK Mutti Italy, Lierac Italy, Bord Bia Ireland, Vitana Czech, Weber BBQ UK Nomad Food Europe, Shangri-La Hotels and Resorts Europe
RECENT LOSSES
1.8
Harmann Germany
1.6
2
1.5
Seiko UK
1.3
8
1.2
1.2
2
The Village Communications
Boghossian UK
1.1
1.1
1
Goodstuff
Spotify UK, RateSetter UK, ITV UK
0.8
0.8
3
-
Generation Media
Wowwee UK, Jazwares UK, Winning Moves UK
0.8
0.8
3
13
10
Switched on Media
Club Med UK
0.5
0.5
1
14=
11=
M2M
PDSA UK, Not On The High Street UK
0.3
0.3
4
14=
11=
The Gate
PDSA UK
0.3
0.3
1
16
13=
Vizeum
E.on UK
0.8
Viacom UK
0.2
1
17
17
Mindshare
0.0
Vita Coco EMEA
-1.3
0
18
18
Starcom
0.0
Mars Italy
-1.5
0
19
19
Universal McCann
Green Cola Greece
0.1
Viacom UK
-1.7
2
20
20
Carat
E.on Europe
0.8
Dr. Wolff Germany
-7.6
1
51.6
233
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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