2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
43.1
181
20.5
68
Bosch China
19.3
45
18.7
L&T Realty India
17.7
105
HuiRen Medical China Project, American Express ANZ Project
19.0
FMCG Client China
17.5
150
J Walter Thompson
Wipro India, KBM Goodwill Thailand, Unilever China Project
16.6
Brand USA Tourism APAC
14.9
123
6
Isobar
Panasonic India Digital Project
14.4
14.4
77
8
9
McCann WorldGroup
Mondelez Japan Project, GITI China Project, TAFEP Singapore Project
14.1
13.9
159
9
12
Saatchi & Saatchi
BMW Mini Malaysia, Ladbrokes Australia, Sheth Creators India
13.2
13.2
38
10
5
Cheil
Logitech India, Coca-Cola India Project.
12.5
Pfizer Korea
12.0
49
11
13
Leo Burnett
Twinings Australia, Google India Project, FIAT India
14.4
Woolworths Australia
10.9
67
13
11
Mullen Lowe
Unilever Cornetto(Digital) APAC, L&T Croprorate (Digital) India, Vivo Mobiles India Project
8.6
Axis Bank India
8.4
24
14
10
Dentsu
Unilever Brands & Digital Philippines, Red Bull(Digital) India, TI Cycles(Digital) India
8.8
Cremica India
8.2
41
15
14
M&C Saatchi
Woolworths Australia, Celcom Malaysia,
3.6
3.6
8
15
16
FCB
Massey University New Zealand, Prudential Hong Kong, Nubia Z11 China
2.8
2.8
4
16
15
DigitasLBi
Shangri-La Hotels and Resorts Global
2.4
2.4
1
17=
17
SapientNitro
Hugo Boss(Digital) APAC
1.0
1.0
5
17=
18=
Wieden & Kennedy
AB InBev - Corona China
1.0
1.0
1
17=
18=
AKQA
Johnson's Baby(Digital) China
1.0
1.0
1
20
21
BBDO
MetLife APAC (8 Markets), Draftstars Australia Project, Emirates Japan
4.3
Foxtel Australia Project
0.2
5
21
20
BBH
Shangri-La Hotels and Resorts Global, Snapdeal India
0.8
Dulux Australia
0.0
3
22
22
Havas Worldwide
Huawei Smartphones APAC Project, Danone Nutricia Brands Indonesia, D'lecta India
2.1
Virgin Mobile Australia
-0.9
3
23
23
Grey Group
Weber BBQ APAC
0.1
Orang Tua Indonesia
-3.2
1
221.8
1,159
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Coca-Cola Philippines, Jaguar Land Rover Japan Project, Qantas Airways Singapore Project
46.4
4
Y&R
Microsoft NZ Project, Bosch China, Kotak Bank Singapore Project
20.5
3
2
TBWA
Claire's Korea, TOM Organic Australia Project, Mead Johnson Vietnam Project
20.2
4
3
DDB
EVO China Project, HIRA Korea, Aquafina Thailand Project
5
7
Publicis
6
8
7
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
FIAT India
VIP India
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Apr 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
H&M Singapore
23.2
54
13.5
OCBC Bank Singapore
12.0
108
King Living Singapore, Hitachi China, Takeda Taiwan
15.0
Suntory Cerebos Hong Kong
8.4
41
Zenith
Alibaba(Planning&Research) China, AVIVA Singapore, Nikon APAC
13.8
Celcom Malaysia
8.4
47
5=
Initiative
Reckitt Benckiser Asia(6 markets), Suntory Cerebos Asia(5 Markets), BGC Australia
10.1
Coca-Cola Thailand
8.3
22
4
Vizeum
AFL Australia, Reckitt Benckiser Thailand
7.3
7.3
23
MediaCom
AirChina (Planning) China, Bayer(Buying) Japan, P&G SK-II Taiwan
12.4
Westpac Australia
6.7
47
Starcom
AIA Malaysia, Revlon Thailand, The Study Group Australia
7.4
Suntory Cerebos Malaysia
5.6
26
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
OMD
Coles Australia, Carlsberg Brand Vietnam, Vinamilk (Buying) Vietnam
26.1
2
Carat
JDE Thailand, Supercell Hong Kong, DYACO Taiwan
3=
3
Mindshare
3=
5=
5
6
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
7
13
8
7
9
11
MEC
Mitsubishi Motors Australia, MeituanWaimai China, OpenTable Australia
6.7
EDB Singapore
4.6
50
10
8
PHD
Vaya Australia, High Shopping Thailand, Allianz India, SCA Taiwan
6.0
Greenstone Australia
4.1
22
11
10
Dentsu Media
Japan National Tourism Organization Malaysia
4.6
Bridgestone India
4.0
60
12=
12
Havas Media
GoBear APAC, Philips Lighting APAC, McPherson's Australia
5.0
JDE Thailand
1.7
45
12=
9
Maxus
OLX India, OCBC Bank Singapore, Danone Nutricia Australia, Droom India
2.7
Acer Indonesia
1.7
8
14
14
BPN
0.0
0
15
15
Universal McCann
-8.3
24
87.7
577
0.0 BMW Japan, Zivame.com India, D'live Korea
6.8
Coles Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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