Rosaprima is a private company with a unique passion for roses and a firm belief in doing extraordinary work. Our company is committed to growing and breeding the world’s most luxurious roses. Our creations are demanded by the most prestigious floral artisans and designers across the globe. Rosaprima is constantly raising the bar by setting new standards for quality, service, and corporate citizenship. Since its creation in 1995, our values have remained the same: unequaled craftsmanship, sound business practices, and a belief that roses have a critical place in life’s most precious moments.
People: The Heart of Rosaprima
The Rosaprima Team sets a new standard for luxury roses. We strive to attract and retain the most talented people in their fields of expertise. To employ the very best, we create a positive work environment filled with creativity, teamwork, positive energy, and personal growth. We also recognize that career satisfaction is defined in many ways, including a stable job, extensive training, meaningful work, and opportunities for promotion that often come from within. Because our team enjoys what they do, they infuse that passion and love into their work, resulting in the most beautiful roses.
Our people-centric philosophy extends to our personalized approach to customer relations. Customer care is a pillar of our company. Our goal is to ensure our customers enjoy the best possible experience when purchasing Rosaprima roses. We continually strive to exceed expectations by anticipating our customers’ needs and providing them with delightful service. From wholesalers and distributors to florists and consumers, our mission is to ensure that everyone is impressed with the service and the quality of the products they receive.
The Extraordinary Rosaprima Collection
Our collection of more than 200+ varieties of estategrown, luxury roses was assembled carefully over 30 years in partnership with world-renowned rose breeders. We test thousands of codes and rose varieties on our 1070+ acre estate in the Guachalá region of Ecuador, at an altitude of 9,350 feet. Only the ones that meet our stringent tests and requirements in terms of bud size, coloration, longevity, and resilience are brought to commercial production and introduced to the most discerning markets around the globe. As a result, our collection is a unique assortment of the best roses in the world.
Life’s Extraordinary Moments
Rosaprima is proud that every day, our roses adorn ceremonies, celebrations, and other memorable life moments across the world. We are honored to contribute and consider it part of our heritage to ensure that events and moments are commemorated with elegance and beauty.
Creating Lifelong Memories
We are passionate about playing a role in events that create memories lasting a lifetime. Rosaprima
roses are the choice for special moments in people’s lives: a wedding, a celebration, a remembrance, or a commemoration—plus all other important occasions experienced throughout life. Rosaprima roses add a special touch to these moments, and we are privileged to be part of the memories.
RP Midas Touch
Sustainable Quality Farming
Rosaprima: Beautiful Inside and Out
We believe true beauty comes from within. Our roses reflect the Rosaprima values of superior work ethic, professionalism, quality, freshness, and stringent environmental and social responsibility standards. Therefore, every aspect of our business is cared for in detail. We are committed to making a positive contribution to the world. Our team members and neighboring communities are indispensable to our business and are our friends, partners, and inspiration. They are the driving force behind our quest for perfection and the highest quality.
Growing Sustainably
Rosaprima is committed to growing the most beautiful roses using socially and environmentally responsible methods. Since our founding in 1995, sustainability has been an integral part of our business. We strive for continuous improvement, and our work practices are constantly evolving. Our operations focus on reducing our environmental footprint, making the most efficient use of resources, and continually evolving these practices.
Rainforest Alliance Certified™ Farm
Rainforest Alliance is an international non-profit organization working in more than 60 countries for over three decades to create a better future for people and nature. Rosaprima is proud to be a Rainforest Alliance Certified™ farm since 2013. Certified operations get audited annually (and independently) to ensure they meet (and continue to improve) the required standards for sustainable agriculture that protect wildlands, waterways, wildlife habitat, and the rights and well-being of workers, their families, and communities.
Our Sustainability Report
To learn more about our sustainability initiatives, scan the QR Code:
Master Growers
The Art of the Rose
Quality is the cornerstone behind our success, and an uncompromising quest for perfection is our driving force. Our breeding process has been perfected over hundreds of years and involves hands-on development and inspection by an expert eye.
Sophisticated Beauty
Our roses get handcrafted by master growers who take great pride in producing roses of worldrenowned excellence and beauty. It takes unique skills, craftsmanship, and a willingness to give each rose individual attention to create unspoiled beauty and luxury – traits that define Rosaprima. With a passion for roses and expertise in the growing process, only the hands of a skilled grower can accomplish the superior quality that is expected of a Rosaprima rose.
Passion and Craftsmanship
The beauty of a Rosaprima rose lies in the smallest of details, from grafting budwood at the right time of year to rising before the sun to harvest. Creating a luxury rose of unequaled beauty is a meticulous and complex process that requires a combination of manual skills and advanced technology. Our rose experts constantly work to guarantee impeccable aesthetics and performance. The reward for our growers is creating products they are truly proud of, and knowing their roses are selected for those moments in life when only the finest will do.
Innovation
Technology Enhances Tradition
Rosaprima harnesses the wisdom of traditional practices from its Andean home in Ecuador and combines them with advanced scientific and technological innovations. Our roses are nurtured by master growers who meticulously tend to individual plots while cutting-edge agricultural technology gets applied throughout the farm. We also work with the world’s most prestigious breeders to bring you the most impressive avant-garde rose varieties.
Partnerships to Grow Premium Roses
We partner with the world’s most renowned breeders to develop tomorrow’s newest and most innovative varieties. Together we collaborate to study attributes such as extended vase life, novel colors, and shapes of rare beauty. This process takes an average of five years of specialized investigation. As a result, we set the trends and tone for future varieties that will be enjoyed worldwide.
Delivering Beauty
Uncompromising beauty is delicate by nature. After harvesting, our roses are prepared using state-of-theart packaging processes, and great attention is paid to maintain a temperature-controlled supply chain. Our procedures are constantly monitored and optimized so roses will last as long as possible. Strategic alliances with reputable airlines, logistics companies, and customs agents enable us to deliver the freshest roses anywhere in the world within only a few hours.
The Rosaprima portfolio of brands celebrates the art of living beautifully through flowers. At its pinnacle is Rosaprima, our flagship brand and global icon of luxury, setting the standard for roses worldwide. Tavola, inspired by the Italian word for “table,” brings that same elegance into daily life, perfect to make any space more refined and every day more beautiful. Floraprima delights with rare specialty flowers such as ranunculus and anemones, while Greenrose leads with sustainable innovation and forward-thinking high-altitude cultivation. Finally, Florissima offers a vibrant spectrum of inspiring varieties.
Together, these brands embody our vision of floral excellence worldwide where quality, creativity, and trust meet the art of living beautifully.
