Fire-resistant underlayment you can spec with confidence.
Engineered for demanding environments, Ultra HT® provides full-roof protection against extreme heat, wind-driven rain, ice, snow—and fire. Its certified fire resistance creates a critical barrier that helps prevent fire spread and penetration beneath the roofing system.
Ultra HT®: Tested. Certified. Fire-Resistant protection for the whole roof.
• UL® CLASSIFIED CLASS A
• ASTM E108/ICC-ES AC188 CLASS A
When failure isn’t an option, choose the underlayment that goes the extra mile. Contractors trust it. Specs demand it.
Import shortages don’t stop your schedule — because our products don’t come from overseas. Made in the USA means steady supply, no tariff headaches, and products you can count on, every job, every time. At MFM Building Products we manufacture a family of weather barrier products that are proudly made right here in the USA. With no tariffs or import shortages to slow you down, you get steady supply, dependable performance, and the satisfaction of supporting American manufacturing. It’s the way we’ve been doing business since 1961.
mfmbp.com
Coastal Character
Equally strong and attractive, these metal roofing panels are available in Florida in our full line of PAC-CLAD painted steel, aluminum and Galvalume Plus coatings, ensuring that your roof will endure whatever comes its way. All panels are Miami-Dade County and Florida Building Code approved.
All feedback and reprint permission requests (please include your full name and address) contact: Lisa Pate, Editor, at: lisapate@floridaroof.com (800) 767-3772 ext. 157
Florida Roofing Magazine PO Box 4850 Winter Park, FL 32793-4850
View media kit at: www.floridaroof.com/ florida-roofing-magazine/ #FRSA #roofingprotects
Celebrating 104 Years of Excellence: FRSA’s Convention & Expo
FRSA President Tibor Torok, Bob Hilson & Co. Inc.
The Florida Roofing & Sheet Metal Contractors Association (FRSA) celebrates a remarkable milestone this year – our 104th Anniversary. The Convention & Expo is a testament to more than a century of craftsmanship, innovation and leadership in one of the nation’s most demanding roofing markets. What began in 1922 as a small gathering of dedicated tradespeople has evolved into one of the largest and most respected roofing industry events in the U.S.
For 104 years, FRSA has served as the backbone of Florida’s roofing industry, guiding contractors, manufacturers, suppliers and professionals through changing technologies, evolving building codes and the unique challenges of Florida’s climate. The annual Convention stands as the organization’s flagship event – a place where tradition meets innovation and where the industry’s future is shaped.
This year’s Convention continues that legacy, bringing together thousands of attendees for three days of education, networking and hands-on exploration of the latest roofing products and technologies.
FRSA’s Expo has long been recognized as one of the premier roofing trade shows in the country. We are, approprietely, envied and emulated by others in the industry. This year promises:
■ Hundreds of exhibitors showcasing cutting-edge materials, tools, equipment and services
■ Live demonstrations of new installation techniques and safety innovations
■ Opportunities to meet manufacturers, distributors and service providers while exploring solutions tailored to Florida’s high-wind, highheat environment
■ Exclusive product launches and show-only promotions
For contractors looking to stay competitive, the Expo floor is a goldmine of ideas and opportunities.
Florida’s roofing professionals face some of the strictest building codes and toughest environmental conditions in the nation. FRSA’s continuing education sessions are designed to help contractors stay ahead of the curve with:
■ Code updates and compliance seminars
■ Business management and leadership training
■ Technical courses on shingles, tile, metal, lowslope systems and waterproofing
■ Safety programs focused on heat expo sure, fall protection and jobsite best practices
These seminars not only strengthen individual com panies, they also elevate the professionalism of the entire industry.
A highlight of every FRSA Convention is the celebration of the people who make the industry strong. Awards ceremonies recognize industry leaders and exceptional volunrteers.
At the same time, FRSA continues to invest in the next generation through scholarships, workforce development initiatives and partnerships with trade schools and apprenticeship programs.
Beyond the Expo and seminars, FRSA’s Convention is known for its sense of camaraderie. From networking receptions to family-friendly events, these gatherings bring together professionals who share not just a trade but a culture of pride, resilience and service. For many attendees, the Convention is more than an industry event, it’s a reunion.
As Florida continues to grow and as weather patterns become more demanding, the roofing industry plays an increasingly vital role in protecting homes, businesses and communities. FRSA’s Convention & Expo stands as a reminder of how far the industry has come – and how much opportunity lies ahead. With new technologies, stronger materials and a renewed focus on workforce development, FRSA is helping shape a future where Florida’s roofs are safer, more durable and more energy-efficient than ever before.
I look forward to seeing you at the event.
Kind regards,
Tibor Torok FRSA President slrcbhc@msn.com
FRSA Convention & Expo Premium Sponsors
Platinum Sponsor – Atlas Roofing Corporation
Atlanta, GA | www.atlasroofing.com
Atlas Roofing Corporation is a premium manufacturer of asphalt shingles, underlayments, ventilation and other system accessories. The Pinnacle family of products includes HP42 technology and Scotchgard Protector by 3M Smog-Reducing and Cool Roof Granules. With the most innovative shingles available, Atlas products provide superior performance, long-lasting color and maximum curb appeal.
For 30 years, Eagle Roofing Products has manufactured high-quality roofing solutions that are durable, long-lasting and environmentally friendly. Its concrete roof tile portfolio includes beautiful high and medium barrel tile, as well as a gorgeous assortment of flat profiles in rich colors and contrasting textures that will complement any residential or commercial architecture.
Diamond Sponsor – ABC Supply Co Inc
Beloit, WI | 608-362-7777 | ryan.netwon@abcsupply.com | www.abcsupply.com
ABC Supply is the nation’s largest distributor of roofing products and one of the largest distributors of siding, windows, gutters and other select exterior building products. With more than 880 locations in 49 states, ABC has exclusively served professional contractors for more than 40 years.
Dutch Tech Inc., an American manufacturer in Tennessee, is proud to offer Therma Guard, America’s strongest reflective insulation. Therma Guard is RIMA-verified and features a super strong, tear-resistant woven backing. Its premium strength is complemented by a 3mm foam core and a metalized face to reflect radiant heat, ensuring year-round comfort.
Diamond Sponsor – EXCEPTIONAL Metals
Saginaw, MI | 800-248-0280 | info@exceptionalmetals.com | www.exceptionalmetals.com
EXCEPTIONAL Metals manufactures high-quality metal products for use with any single-ply roofing system: metal edge details, drainage systems, scuppers, collector boxes, pitch pans, custom-fabricated products and a full line of premium metal roofing, wall panels and accessories. They are durably designed to save time during installation, add striking visual details and provide unsurpassed protection.
When it comes to roofing materials, options are everywhere but quality varies widely between manufacturers. As industry professionals, Metal Ops started with one goal: to make premium metal roofing products simple, accessible and reliable for every roofing contractor, helping you choose with confidence and get consistent results on every project.
Diamond Sponsor – Premier Metal Roof Manufacturing
Premier Metal Roof Manufacturing uses only the highest quality Sherwin-Williams paint finishes to ensure the absolute best-in-color retention with best-in-the-industry warranties. WeatherXL finishes use the latest in SMP innovation for the best color retention, using Fluropon finishes (known as Kynar500/Hylar5000). No manufacturer in the state has the combination of ultra-quick turnaround delivery times and more stocked colors of Kynar500 than Premier Metal Roofing.
Diamond Sponsor – SPEC Building Materials Corporation
Kansas City, KS | 866-585-7785 | b.benge@speccorp.com | www.speccorp.com
For contractors who demand quality, reliability and value, SPEC Building Materials Corporation delivers. As one of the nation’s leading wholesale distributors, SPEC supplies premium roofing, siding and home improvement materials for commercial and residential projects. Since 1973, SPEC has expanded across 12 states to bring trusted products and dependable service closer to you.
SYL Roofing Supply is a top wholesale distributor and retailer of roofing materials in the Central Florida area, from Orlando to Tampa. They provide a wide array of high-quality products with competitive prices for homeowners, building owners, architects and general contractors to help them meet their project goals.
TAMKO is a leading independent manufacturer of residential roofing shingles crafted with American pride. The popular Heritage and Proline shingle series features the best roofing colors on the market, backed by a brand name recognized for its core values of honesty, integrity, quality products, processes, authority and support for its community.
CertainTeed is the leading manufacturer of exterior and interior building products, including commercial roofing and the industry’s most extensive offering of residential roofing products.
Gold Sponsor – Polyglass USA Inc
Deerfield Beach, FL | 954-233-1330 | www.polyglass.us
Polyglass USA, Inc. is a leading manufacturer of roofing and waterproofing systems. Known for its painted ADESO self-adhered technology, Polyglass delivers integrated solutions, from modified bitumen membranes to roof coatings, designed for long-term performance across residential and commercial applications.
SOPREMA offers a comprehensive line of commercial roofing, waterproofing, wall protection and civil engineering solutions, combining superior products and systems with decades of proven performance. SOPREMA’s solutions include industry leading SBS-modified bitumen membranes, polymeric PMMA/PMA liquid-applied membranes and synthetic single-ply PVC membranes.
PROTECT AGAINST RAIN & SHINE
Twin Dolphins Condominiums Kelly Roofing
Gold Sponsor – STINGER
Grand Rapids, MI | 800-356-3521 | info@nationalnail.com | www.stingerworld.com
STINGER delivers high-performance pneumatic tools and premium underlayment for superior moisture defense. Its cap fasteners and EXO/EXOSTK series underlayments protect against water, UV and wind. Trusted by pros, STINGER’s innovative solutions boost jobsite efficiency, prevent uplift and leaks and ensure longer-lasting, weatherresistant roofing and house wrap installations.
Trent Cotney is a Florida Bar board-certified construction lawyer. He serves as FRSA and NRCA General Counsel. His practice focuses on all aspects of construction litigation and arbitration, including OSHA defense, lien law, bond law and document review and drafting.
Waterproofing and protection for roofs. With 48 years of experience, Drizoro is a global leader in waterproofing, used in dozens of countries, expanding to the U.S., with MiamiDade and other approvals. Delivering high-performance, durable and reliable solutions for demanding roofing and project protection.
Emerald Sponsor – The Metal Maniacs LLC Ft Myers, FL | 239-989-8932 | keith@themetalmaniacs.com | www.metalmaniacsfl.com
The Metal Maniacs takes pride in their ability to fabricate a wide range of roofing products to suit customers’ diverse needs. From various profiles of standing seam and 5v roof packages to essential trim items, Metal Maniacs ensures that every component required to complete a roof is available. Also offering specialized custom fabrications such as chimney caps, fascia, box gutters, downspouts and more.
Sapphire Sponsor – BITEC
Morrilton, AR | 800-535-8597 | tcharton@bi-tec.com | www.bi-tec.com
BITEC offers a wide range of roofing solutions, including modified bitumen and single-ply membranes, roof coatings, roof preservation products, ISO insulation and fasteners. BITEC products are not just strong, they’re resilient: capable of weathering the harshest storms. BITEC is your trusted partner in roofing excellence, committed to providing you with the highest quality products and exceptional customer service.
Sapphire Sponsor - CIDAN Machiner Group
Peachtree City, GA | 770-692-7230 | diegob@cidanmachinery.com | www.cidanmachinery.com
CIDAN Machinery Group manufactures sheet metal processing machines for sheet metal shops, the construction and manufacturing industries. With CIDAN, you will find everything from smart material handling equipment to folding machines, guillotine shears, slitting lines and software.
Since 1981, CRS has been building a reputation in the Southeast as a go-to supplier for commercial and residential roofing materials, equipment and supplies. Now servicing Jacksonville and Orlando with a new branch, making a total of nine locations in the Southeast. Commercial lines include Carlisle, CertainTeed, GAF, PAC-CLAD | Petersen, Polyglass and Siplast. Safety products, generators and on-deck equipment in stock.
Sapphire Sponsor – DMI Direct Metals LLC
Ft Myers, FL | 855-800-8878 | orders@directmetalsinc.com | www.directmetalsinc.com
DMI Direct Metals supplies fasteners and accessories to the shingle, low-slope, commercial and metal roofing sectors. Key products include BULLET BOOT
residential pipe flashings, low-profile pancake and wafer head PANCLIP screws and panel clips for standing seam metal roofing. New for 2026, painted HWH screws for exposed fastener roofs are now in stock.
Sapphire Sponsor – Drexel Metals
Carlisle, PA | 888-321-9630 | communications@drexmet.com | www.drexmet.com
Drexel Metals provides a full range of superior-quality engineered metal roofing systems, equipment and custom fabrication services. Drexel Metals operates several sales, fabrication and distribution locations throughout the U.S.
Gibraltar Building Products supplies Florida with high-quality roofing accessories, backed by reliable service, trusted brands and responsive expertise. They partner with customers to drive growth, deliver consistent results and reshape the roofing industry.
As America’s premier roofing and building product distributor, Gulfeagle Supply specializes in serving professional roofing contractors while offering a comprehensive range of products and services to homeowners, building owners, architects and general contractors alike.
Sapphire Sponsor – MetalForming LLC
Peachtree City, GA | 770-631-0002 | info@metalforming-usa.net | www.metalforming-usa.com
MetalForming LLC represents your one partner and trusted expert in sheet metal folding, forming and fabrication solutions for architectural applications. For more than 25 years, MetalForming has provided solutions from the most innovative global machine partners, delivering superior service and support bolstered by a stock of machines and parts inventory.
Sapphire Sponsor – Sika Corporation
Canton, MA | 800-451-2504 | www.sikausa.com
Sika Roofing has been a global leader in commercial roofing systems since 1962. With 60-plus years of experience in locations all over the world and in all climates, Sika’s resilient and sustainable systems exceed the needs of customers. No other roofing manufacturer can match the Sika Roofing experience.
FRSA Affiliate Updates
RCASF Hosts One of Its Largest Training Events, Delivering 50 Safety and Education Sessions to South Florida Roofing Professionals
The Roofing Contractors Association of South Florida (RCASF) proudly hosted a record-setting education and safety event on March 7, bringing together more than 365 roofing professionals for a full day of training, industry insights and community engagement with an emphasis on safety.
As an OSHA Alliance partner, RCASF offered 36 classes, including 10 in Spanish, making this one of the association’s most comprehensive training programs to date. Event chairs Jim Brauner, Brauner Safety Services, and Ray Padron, Latite Roofing, were recognized for their leadership, helping train more than 1,288 roofing professionals and supporting a growing culture of safety across the industry.
The day began before sunrise as volunteers welcomed attendees with bilingual assistance and coordinated early morning logistics alongside the Ft. Lauderdale Marriott staff. Breakfast sponsor, ABC Supply, kicked off the day and Advanced Roofing energized the crowd with a rooftop warm-up focused on injury prevention.
Beginning at 7:00 am, attendees selected their sessions, covering topics such as quality control, wind uplift, structural connections and payment protection. Forty-five industry experts volunteered as instructors, supported by 25 event volunteers who ensured seamless execution.
Technology partners Gulfeagle Supply, Sika Roofing and SPEC Building Materials powered the coordination of all sessions. RCASF also welcomed representatives from the Florida Roofing and Sheet Metal Contractors Association (FRSA), including Mike Silvers, CPRC and Manny Oyola, Jr., who provided an exclusive preview of the upcoming 2026 Florida Building Code roofing changes.
The event concluded with a luncheon sponsored by SOPREMA, followed by a free raffle featuring amazing sponsored prizes. Every participant received a framed Certificate of Attendance, provided by ABC Supply.
Photography sponsor, Best Roofing, documented the day, capturing the energy, professionalism and collaboration that defined this annual initiative. OSHA representatives were onsite offering multilingual safety resources to support workplace protection and awareness.
RCASF Executive Director, Bridget Keller, expressed gratitude for the association’s dedicated
Board of Directors, volunteers, partners and participants stating, “This event reflects our shared commitment to education, safety and excellence in the South Florida roofing community.”
For more information or to share feedback, RCASF encourages members to reach out as the association continues to expand its training and support efforts.
WCRCA Elects New Officers and Board of Directors
The West Coast Roofing Contractors Association (WCRCA) has officially voted in the Officers and Board of Directors for 2026. Officers include:
■ President – Bridget Wilson, Cardinal Roofing, Bradenton
■ Vice President – Francisco Diaz, Heaven Sent Roofing Inc., Tampa
■ Harrison Holsinger – PM Silicone, St. Petersburg
■ Justin Sloan – Alvarez Roofing, Thonotosassa
■ Ty Leininger – DH2, Parrish
■ Jessie Gonzalez – SPEC Building Materials
Michael Black, Sutter Roofing Co. of FL, will remain Immediate Past President and Wayne Heironimus, Delta Rep Group, St. Petersburg, will continue serving as FRSA Affiliate Director.
Black stated, “This is a younger group with a strong mix of contractor and associate leadership, bringing fresh ideas and energy. There is a shared excitement about moving the WCRCA forward and restoring it to the strength it once had.” He continued, “I would also like to note that the WCRCA has elected the first female President in the association’s history, which is something I am extremely proud of.”
FRSA is extremely proud of the work our Affiliates continue to accomplish both locally and at the state level. If you’re not active in your local Affiliate, consider reaching out to one in your area.
Central Florida Roofing & Sheet Metal Contractors Association (CFRSA) www.cfrsa.org
President & Affiliate Rep – Matt Criswell Weathershield Roofing Group Inc. matt@weroofgroup.com
North Central Florida Roofing & Sheet Metal Contractors Association (NCFRSA)
President – Christopher Tenney Godwin Green Roofing godwinroofing@yahoo.com
Affiliate Rep – Jacob Piazza itel, a Nearmap company jacob.piazza@itelinc.com
Northeast Florida Roofing & Sheet Metal Contractors Association (NEFRSA) www.nefrsa.com – Monthly meetings on the 4th Tuesday of the month
President – Brian Barlow, RRO Stonebridge Roofing Energy & Exteriors bbarlow@stonebridgebuilt.com
Affiliate Rep – Michael Vance Riverside Sales michaelvance333@gmail.com
Palm Beach County Roofing & Sheet Metal Contractors Association (PBCRSM) www.pbcroofers.com – Monthly meetings on the 4th Thursday of the month
President – Pat Hogan Legacy Contracting Solutions Inc. phogan@legacycontractingsolutions.com
Affiliate Rep – George Jacobazzi
Complete Roofing Solutions Inc. george@my-roofer.com
Affiliate Director – Joe Byrne jrbpbcroofer@gmail.com
Polk County Roofing Contractors Association (PCRCA)
Monthly meetings on the 4th Tuesday of the month
President – Robbie Lusa III RF Lusa & Sons Sheet Metal Inc. robbie@rflusa.com
Affiliate Rep – Ernie Nickle McEnany Roofing Inc. enickle@mcenany.com
Roofing Contractors Association of South Florida (RCASF) www.rcasf.org – Monthly meetings on the 3rd Wednesday of the month
President – Ray Padron Latite Roofing & Sheet Metal rpadron@latite.com
Affiliate Rep – Lucas Lucio PSI Roofing llucio@psi-roofing.com
Affiliate Director – Bridget Keller bridget@rcasf.org
Sarasota Manatee Roofing & Sheet Metal Contractors Association (SMRCA)
Monthly meetings on the last Tuesday of each month
Affiliate Rep – Chris Rajala Advanced Roofing & Sheetmetal chris.rajala@arsmfl.com
Affiliate Rep – Kristin Anderson Eagle Roofing Products kristina@eagleroofing.com
Southwest Florida Roofing Contractors Association (SWFRCA)
www.swfrca.net – Membership meetings 3 times a year – January, May and October. Board meetings are open to members and meet on the 2nd Tuesday of each month
President – John Caron Roman Roofing Inc. johncaron@romanroofinginc.com
Affiliate Rep – Tammy Hall tammyhall@me.com
Space Coast Licensed Roofers Association (SCLRA) www.sclra.com – Meetings on the 2nd Thursday of even-numbered months
President and Affiliate Rep – Justin Koether Hough Roofing Inc. sclra.president@gmail.com
Volusia/Flagler Roofing & Sheet Metal Contractors Association (VFRSA)
Not currently holding meetings
President and Affiliate Rep – Alfy Fyock Alfy’s Roofing alfysroofing@gmail.com
West Coast Roofing Contractors Association (WCRCA)
www.wcrca.net – Monthly meetings on the 3rd Thursday of the month
President – Bridget Wilson Cardinal Roofing bridget@cardinalroofingfl.com
Affiliate Rep – Wayne Heironimus
Delta Rep Group wayne@deltarepgroup.com
If you would like more information about the Affiliate in your area, please contact Kelly Sealander at 800-767-3772 ext. 142 or by email at kelly@floridaroof.com.
Industry Updates
Gulfeagle Supply Announces Leadership Transition in Vendor Relations
Gulfeagle Supply announced a leadership transition within its Vendor Relations team, recognizing the contributions of long-time industry leader, Mike Lesisko and welcoming Andy Beckerman as the company’s new Vice President of Vendor Relations.
Lesisko joined Gulfeagle Supply following the company’s acquisition of Elite Roofing Supply in 2024. As one of Elite’s founding shareholders, he played a significant role in building the organization into a successful national distributor. During his time with Gulfeagle, Lesisko served in several leadership capacities and helped support the integration of Elite’s operations while strengthening relationships across the company’s vendor network.
“Mike has been instrumental during an important period of growth and transition for our organization,” said Brad Resch, President of Gulfeagle Supply. “We are grateful for his leadership and the experience he brought to our team. We wish him the very best as he begins his next chapter.”
Succeeding Lesisko is Andy Beckerman, a 24-year veteran of Gulfeagle Supply who brings extensive operational and vendor relationship experience to the role. Beckerman began his career with Gulfeagle at the Tampa branch as Operations Manager before moving into Outside Sales. He later served as Branch Manager in Clearwater and went on to lead the Jacksonville branch beginning in 2016 where he had great success. Throughout his tenure, Beckerman has developed strong partnerships with suppliers and demonstrated a deep understanding of the roofing distribution business.
“Andy’s long history with Gulfeagle and his ability to build meaningful vendor partnerships make him an excellent fit for this role,” said Resch. “His leadership will help us continue strengthening the relationships that support our growth and service to customers.”
Beckerman will remain based in Jacksonville, while joining the BSC leadership team in Tampa as part of his new responsibilities.
FRM
Andy Beckerman
OSHA’s Expanding Use of Technology
Trent Cotney, Partner, Adams & Reese, LLP and FRSA General Counsel
Contractors have always understood that OSHA inspections begin at the jobsite. That assumption is no longer sufficient. Today, the Occupational Safety and Health Administration increasingly builds enforcement cases using information gathered far beyond the physical project. Publicly available content, including company websites, social media posts, marketing materials and even drone footage, have become a routine starting point for investigations and, in some cases, a primary source of evidence.
The shift is driven by two realities. First, OSHA has limited resources relative to the number of active construction projects. Second, contractors now generate a constant stream of digital content that documents their work in real time. This includes progress photos, drone videos, employee spotlights and promotional posts highlighting completed projects. While these materials serve legitimate business purposes, they also create a detailed and time-stamped record of jobsite conditions that OSHA can review without ever setting foot on the property.
In practice, OSHA compliance officers and investigators monitor publicly available content to identify potential violations. A photograph showing employees working at height without apparent fall protection, a drone video capturing an unguarded edge or a marketing post featuring workers without personal protective equipment can all trigger scrutiny. Once identified, this content may be used to initiate an inspection, support a citation or corroborate observations made during a later site visit. Contractors should understand that these materials are not viewed in isolation. OSHA often combines public content with employee complaints, referrals or prior inspection history to build a broader enforcement narrative.
One of the most significant risks arises from the disconnect between how content is created and how it is interpreted. Marketing teams or project managers typically capture images to showcase productivity or craftsmanship, not compliance. As a result, photographs may unintentionally highlight conditions that appear noncompliant when viewed by a regulator. A single image taken at the wrong moment, before safety measures were fully implemented or after they were temporarily removed, can create the impression of a violation even if the overall jobsite was compliant. OSHA does not need to prove that the condition existed for an extended period; it only needs to demonstrate that a violative condition existed at a point in time.
Drone technology has amplified this exposure. High-resolution aerial footage provides a comprehensive view of the jobsite, including areas that may
not be visible from ground level. While contractors use drones for inspections, measurements and client reporting, the same footage can reveal safety gaps across an entire project. If that footage is shared publicly, it effectively becomes a self-generated record of site conditions. Even when drones are operated by third parties, the contractor may still face scrutiny if the content depicts its employees or scope of work.
Websites and project portfolios present a similar issue. Contractors often curate images to demonstrate experience and capability but these archives can span months or years of work. OSHA may review historical content to identify patterns or recurring issues. Repeated images showing similar conditions across multiple projects can support allegations of a systemic safety failure rather than an isolated incident. This increases the likelihood of more serious citations, including repeat or willful classifications, which carry significantly higher penalties and long-term implications.
The legal use of publicly available content in OSHA enforcement is well established. Materials posted by the employer are generally admissible as evidence, particularly when they can be authenticated and linked to a specific project or timeframe. Metadata, timestamps and contextual information in captions or descriptions can strengthen OSHA’s position. In many cases, contractors inadvertently provide the foundation for enforcement by clearly identifying the location, date and scope of the work depicted.
Contractors should respond to this environment with a coordinated approach that aligns marketing practices with safety compliance. This does not require eliminating jobsite photography or limiting business development efforts. Instead, it requires implementing internal controls. Companies should establish a review process for any content captured on active jobsites. This includes verifying that visible conditions comply with applicable safety standards, confirming that employees are using appropriate protective equipment and ensuring that temporary conditions are not misrepresented as standard practice.
Training is equally important. Employees responsible for capturing or posting content should understand
the compliance implications of what they document. This includes basic awareness of fall protection requirements, personal protective equipment and other visible safety measures. A simple checklist can significantly reduce risk by prompting reviewers to assess common exposure points before content is published.
Contract language can also play a role. Where third parties, such as consultants or drone operators, are involved, agreements should address ownership and control of images and footage. Contractors should retain the ability to review and approve any content that may be shared publicly, particularly where it depicts their work or personnel.
Finally, contractors should periodically audit their existing online presence. Reviewing websites, social media accounts and marketing archives for potentially problematic content allows companies to address issues proactively rather than reactively. Removing or contextualizing outdated or misleading images can reduce the risk that they will be misinterpreted in a future enforcement action.
The modern jobsite extends into the digital space. Contractors no longer control how their work is observed once it is posted online. OSHA understands this and has adapted its enforcement approach accordingly. Companies that recognize this shift and integrate
Reshaping the Industry for the
compliance into their communications strategy will be better positioned to manage risk in an environment where a single image can carry significant legal consequences.
The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.
Trent Cotney is a Partner and Construction Team Leader at the law firm of Adams & Reese, LLP and FRSA General Counsel. You can reach him at 866-303-5868 or by email at trent.cotney@arlaw.com.
Free Legal Helpline for FRSA Members
Adams & Reese is a full-service law firm dedicated to serving the roofing industry. FRSA members can contact Trent Cotney to discuss and identify legal issues and to ask general questions through access to specialized counsel. They offer free advice (up to 15 minutes) for members. If additional legal work is required, members will receive discounted rates. This is a pro bono benefit provided to FRSA members only. Contact Trent at 866-303-5868.
Legislative Session – 2026 Conclusion
Kylee Anzueto, Government Affairs Advisor, GrayRobinson
The 2026 Legislative Session concluded with lawmakers passing a number of major policy bills but leaving the state budget unfinished. For the second year in a row, the Legislature adjourned at the end of the 60-day session without completing its only constitutionally required task. The House and Senate spending plans remain $1.4 billion apart, with the House proposing a $113.6 billion budget and the Senate proposing $115 billion for the upcoming fiscal year.
Negotiations over the budget will continue in the coming weeks as legislative leaders work to agree on overall spending allocations before formal conference negotiations can begin. Lawmakers returned to Tallahassee in mid-April for a special session on redistricting. Some hope this time together served to jump-start the timing of a special session on the budget.
Several additional issues are also expected to be addressed when legislators return. Senate President Ben Albritton indicated that lawmakers plan to consider placing a property tax relief amendment on the 2026 general election ballot. In the meantime, dozens of bills approved during the final days of session will be sent to Governor Ron DeSantis for approval or veto.
Budget and Taxes
While most legislators returned home, House Speaker Daniel Perez and Senate President Ben Albritton say negotiations on allocations will continue as leaders work to close the gap between the two proposals. Both leaders expressed confidence that a final agreement can be reached before the July 1 start of the 2026-2027 fiscal year. Lawmakers are expected to return to Tallahassee later this spring or summer, to complete the budget through a special session. The budget delay comes amid lingering tensions among legislative leaders and the Governor following last year’s disputes over tax cuts, which pushed the 2025 session past 100 days.
Clash Over State Spending
The House and Senate budgets remain far apart on major issues. They differ by about $300 million in K-12 funding and on whether to include $4.5 billion in private school scholarships in the public school formula. The Senate supports a three percent across-the-board raise for state employees, while the House prefers targeted raises and health plan changes to address a $362 million shortfall. Environmental funding also splits: the Senate puts $35 million into Florida Forever, while the House provides none and instead allocates $300 million to Rural and Family Lands. The chambers diverge on disaster-response
reserves and immigration enforcement funding, with the Senate at $250 million and the House at $100 million. Housing and economic development show further gaps, with the Senate offering more than $510 million for affordable housing and $50 million for the Job Growth Grant Fund, which the House does not fund. The biggest difference is citrus research: $204.5 million in the Senate plan versus $4 million in the House.
Division Over Emergency Trust Fund
The House passed SB 7040 to reinstate the Governorcontrolled Emergency Preparedness and Response Fund but sent it back to the Senate as negotiations continue. Democrats objected to the bill’s limited oversight, citing $573 million previously spent on immigration enforcement, but their amendments failed. A strike-all amendment added reporting requirements, spending restrictions and a 2030 sunset. Funding remains unresolved: the Governor wants $500 million, the Senate proposes $250 million and the House $100 million. Created in 2022, the fund has been used under a standing immigration-related emergency order, including for two detention centers.
Labor and Employment
Huge Win for DeSantis Union Bill
The House approved SB 1296 and sent it to Governor Ron DeSantis, who is expected to sign it. The bill raises the thresholds public-sector unions (excluding police and other first responders) must meet to stay certified, requiring at least 50 percent of members to vote in recertification elections and at least 50 percent of those voting to approve. Supporters say the measure targets unions that no longer represent their members well, while opponents argue it is aimed at weakening teachers’ unions that have opposed Republican policies. The Florida Education Association criticized the bill as harmful to workers, while Democratic leaders said it suppresses employee voices.
Insurance
Moving Commercial Policies Out of Citizens
The House approved SB 1028 by a vote of 88-19, following a 33-1 Senate vote. The bill aims to move
more commercial property insurance policies out of Citizens and into the private market by expanding the state’s clearinghouse system and tightening rules that steer policyholders to private insurers when comparable coverage is available. Citizens would be barred from issuing new commercial policies if a surplus-lines insurer offers similar coverage within 15 percent of Citizens’ price. Supporters say roughly 3,000 policies, about $25 billion in exposure, could shift to the private market. Critics warned about pushing customers into the less-regulated surplus-lines sector but backers note the bill requires coverage to be “equal or better” and remains under state oversight. If signed, the law would take effect immediately, with Citizens required to set up new commercial clearinghouses within 90 days.
Local Government Immunity Caps Head to DeSantis
The House and Senate reached a compromise on HB 145, approving an increase to Florida’s sovereign immunity limits after years of debate. The bill raises the payout cap for negligence claims against government entities from $200,000 to $350,000 per person and from $300,000 to $500,000 per incident. It also shortens the window to file claims from three years to 18 months. Representative Fiona McFarland, who has long pushed for higher limits, said the change will help victims who currently must seek individual claim bills to collect awards above the cap. The proposal was one of the session’s most heavily lobbied issues.
Electronic Payments Accepted at Local Governments
The Legislature approved HB 967, requiring counties, municipalities and other local entities to accept electronic payments, including credit cards, debit cards and electronic transfers, for taxes, fees, fines and other obligations. Local governments may add a surcharge to cover processing costs. The Senate unanimously accepted the House version. If signed, the requirements take effect January 1, 2027.
Banning Local DEI Programs
The House voted 77-37 to give final approval to SB 1134, sending the local government DEI ban to Governor Ron DeSantis. The bill prohibits cities and counties from creating or maintaining DEI programs and voids existing ones on January 1. It bans preferential treatment, special benefits and diversity training tied to protected characteristics but still permits cultural observances and equal-opportunity initiatives. Five Republicans joined Democrats in opposition. Democrats argued the bill is vague and could disadvantage smaller or less-connected contractors but sponsor Representative Dean Black said it simply ensures hiring and contracting are based on merit. All ten Democratic amendments failed.
Data Center Info Restrictions
Lawmakers voted to advance SB 484, a bill that aims to balance community protections with keeping Florida attractive to large tech companies. It still requires data centers to pay the full cost of their electricity service rather than shifting costs to other utility customers and it directs water managers to deny permits for large facilities if the proposed water use would harm local resources or violate zoning rules. The House also added an amendment allowing local officials to sign nondisclosure agreements with data-center developers.
Special Elections: Flipped from Red to Blue Senate District 14
Democrat Brian Nathan defeated Republican Josie Tomkow in a special election for Senate District 14; a seat vacated by Republican Jay Collins after he was appointed Lieutenant Governor. Nathan, a Navy veteran, union organizer and first-time candidate, narrowly edged out Tomkow by just over 400 votes in a razorthin race. The result was particularly striking given the district’s strong Republican advantage: GOP voters significantly outnumber Democrats and Tomkow held a commanding lead over Nathan in fundraising. Collins had won the district by 10 points in 2022 and Donald Trump carried it by more than 7 points in 2024, making the Democratic flip especially notable. After the loss, Tomkow announced that she is running again for the seat in the general election scheduled for November.
House District 87
Democrat Emily Gregory flipped House District 87, defeating Trump-endorsed Republican Jon Maples in a closely watched special election. Maples had been widely favored heading into the race, making Gregory’s victory a notable upset. The result is especially striking because the district includes Mar-a-Lago, the home of President Donald Trump, meaning the property is now represented by a Democrat in the state legislature. The seat was previously held by Republican Mike Caruso, who vacated it after being appointed Palm Beach County Clerk and Comptroller. Caruso had won reelection to the seat by 19 points in 2024, while Trump carried the district by about 9 points that same year. Maples has already filed to run again in the general election scheduled for November.
FRM
Kylee Anzueto, GrayRobinson, is a Government Affairs Advisor specializing in policy and appropriations at both the Florida Capitol and local levels. Based in Orlando, she offers clients strategic insights, summaries of state and local hearings and tailored government affairs updates and reports. Kylee works diligently to strengthen relationships with elected officials across the state and represents GrayRobinson at key board meetings.
Field Leadership is the Margin Multiplier: Why Foremen Determine Profit More Than Any Spreadsheet
John Kenney, CPRC, CEO, Cotney Consulting Group
In roofing, we spend a great deal of time refining numbers. We improve estimating accuracy and review production reports. We study gross margin trends and overhead absorption. All of that work matters but numbers do not install roofing systems. People do and, more specifically, foremen do.
If you study consistently profitable roofing contractors, you will eventually find the same common denominator. Their field leaders are not just experienced installers. They are disciplined managers of time, labor, sequencing, communication and expectations. They understand that their role is not simply to get the roof on; it is to protect the margin every day the crew is onsite.
Many companies underestimate the financial influence of the foreman. They assume that once a job is sold correctly and scheduled properly, the outcome is largely predetermined. The reality is very different. The foreman’s daily decisions about when to start the tear-off, how to stage material, how to allocate labor across tasks and when to escalate a scope concern have a direct, measurable impact on profitability.
A strong foreman can outperform an average estimate and a weak foreman can erode a strong one.
Field leadership is not simply about authority. It is about clarity. When a foreman fully understands the budgeted labor hours, the sequencing plan and the scope boundaries, the crew works with intention and each phase of installation has a purpose. Production becomes controlled rather than reactive.
Conversely, when foremen are left operating with limited context, they rely on instinct. Instinct built on experience is valuable but it is not the same as working within defined financial parameters. Without visibility into labor targets or scope limitations, crews may perform quality work yet unknowingly exceed the budgeted time. By the time cost reports reveal the overrun, the opportunity to correct it has passed. This is where many contractors struggle. They promote their best installers into foreman roles and assume technical skill will translate automatically into leadership performance. Sometimes it does. Often it does not. Installation excellence and operational leadership are not identical competencies.
A high-performing foreman must manage five things simultaneously: safety, labor pace, quality control, crew morale and client perception. That balancing act requires awareness beyond the membrane. It
requires practical financial literacy. Not accounting expertise but an understanding of how labor hours translate into margin and how small daily inefficiencies compound.
The most disciplined field leaders operate with a production rhythm. They know what a strong day looks like in square footage. They recognize early on when conditions are slowing progress. They adjust crew assignments proactively rather than reactively. They communicate with the project manager before a minor issue becomes a measurable loss.
Production rhythm also includes sequencing discipline. In roofing, inefficiency often hides in material movement and staging. When materials are not positioned correctly, crews lose time walking, repositioning or waiting. When tear-off advances too far ahead of installation, work zones become cluttered, risk exposure increases and time and money are wasted. Strong foremen think two steps ahead. They protect flow.
Communication is another multiplier. The best foremen do not operate silently. They document concerns early. They ask clarifying questions before proceeding with an uncertain scope. They protect their crews from working in gray areas not covered by the contract. That habit alone preserves margins in ways that are rarely dramatic but consistently meaningful.
Crew morale cannot be overlooked. Roofing remains physically demanding work: fatigue, frustration and unclear expectations slow production. Foremen who maintain clear direction and mutual respect sustain stronger output over the life of a project. Crews respond to steady, predictable leadership. Emotional volatility and inconsistent direction cost more than most companies realize.
There is also a reputational dimension. The foreman represents the company on the jobsite every day. General contractors, building owners and inspectors form impressions largely based on the presence of field leadership. Professional conduct influences
change-order negotiations, payment timing and repeat business opportunities. In that sense, foremen do not just protect margin; they influence future revenue.
For contractors serious about sustainable growth, developing field leadership cannot remain an informal process. It requires structure. Foremen should understand how their projects are performing against budget. They should receive feedback not only on installation quality but also on production efficiency. They should participate in post-project reviews that examine what worked and what did not.
This is not about criticism. It is about maturity. Companies that treat foremen as true operational leaders rather than skilled labor supervisors see measurable returns. Labor overruns decline, rework decreases, schedule adherence improves and client communication becomes more predictable.
Training must reflect that expanded expectation. Leadership development in roofing should include conflict resolution, production planning, documented habits and financial awareness. When foremen understand how daily decisions affect margin, they operate differently. They do not rush unnecessarily, nor do they drift. They recognize that time is not simply hours worked. It is a cost accumulated.
Technology can assist but it does not replace leadership. Mobile reporting tools and production dashboards create visibility. Yet those tools only matter if the foreman values the information they provide. Discipline in data entry and communication reinforces operational alignment.
Ultimately, roofing profitability does not live solely in the estimate, schedule or accounting system. It lives in daily field execution; and field execution is guided by crew-level leadership.
If you want to improve margin without chasing additional volume, look at your field leadership bench. Do your foremen clearly understand production expectations? Are they supported with training and feedback? Is communication between project managers and field leaders structured or incidental?
The companies that scale successfully do not do so because they install faster at any cost. They scale because their field leaders replicate disciplined performance across multiple crews. Consistency becomes culture. Margin becomes predictable rather than hopeful.
In roofing, spreadsheets inform strategy. Foremen determine outcomes.
If you want stronger numbers at the end of the quarter, start by strengthening leadership at the front of the crew.
FRM
John Kenney, CPRC is CEO of Cotney Consulting Group, Plant City. He has decades of experience on commercial roofing projects, providing him with a unique understanding of what it takes to succeed in roofing – on the roof, in the office and at scale. John saw the need to provide contractors with strategic guidance built on real-world field knowledge. Cotney Consulting offers COO on Demand, online training, technology solutions, business advisory consulting, collections, contracts, Castagra estimating training, safety and OSHA training. John partners with FRSA to provide educational seminars. For more information, contact John at jkenney@cotneyconsulting.com or 813-851-4173.
FRSA’s Technical Services Mission Adjusts with the FBC Triennial Cycle
Mike Silvers, CPRC, Owner, Silvers Systems Inc. and FRSA Technical Director
We're in the third year of the Florida Building Code (FBC) triennial cycle, which, for us, is the education and training portion. The changes to the 2026 Florida Building Code Ninth Edition are close to complete but as of this writing they have not yet been published, which is typical of the cycle. Due to our involvement in the code development process, we have a clear idea of what changes have been made that will have an impact on the roofing industry. We know our members and the rest of Florida’s roofing industry need to know what to expect well before the new code takes effect on December 31, 2026. To help accomplish this, we began including many of the most important changes in a series of articles starting in the February issue of Florida Roofing magazine: code-based articles are also available on the homepage of FRSA’s website, www.floridaroof.com.
These articles will continue to be featured well into next year in order to highlight code changes. Presentations on the code changes usually begin during the Convention that precedes the code’s adoption. This year, FRSA’s Educational and Research Foundation offers a slate of 17 hours of continuing education seminars designed to help contractors understand the changes in the code. In addition, some of these will be presented at FRSA headquarters and at locations around the state. We will also present several in conjunction with the Building Officials Association of Florida (BOAF), not only for building department employees but for contractors too.
Shortly after the code takes effect, we will begin promulgating the next edition of the FBC by reviewing changes made in the International Building Code (IBC) that may be suitable for inclusion in the FBC. This process is referred to as step one. It will continue over the next year, with many meetings of the Florida Building Commission and Technical Advisory Committees (TACs). Concurrently, FRSA holds meetings to establish our position on the IBC modifications and attempt to influence the outcome in a way that addresses our concerns. During this same period, FRSA begins developing code modifications that we would like to see included in the next code.
The second year of the cycle is where the public (including FRSA) can submit and then champion their changes and support other changes that we agree with for inclusion in the code. Just as importantly, we also try to amend or eliminate any modifications that we don’t view as favorable. Our success rate in achieving our goals is extremely high. Much of this success
is based on reaching out to other stakeholders and working on a consensus before the changes are finalized. Another big part of our success is bringing forward clear positions that not only help the roofing industry but also Florida’s citizens and property owners.
More Florida Building Commission and (TAC) meetings take place while the changes are finalized. We are fortunate to have many roofing professionals on the TACs and the Commission that understand the positions. After two years, we find ourselves back at the education and training portion of our cycle.
During these cyclical processes, many other regulatory occurrences need our attention. Sometimes it is due to legislative changes that can override the code’s normal three-year cycle or other legislative changes that require our attention but are not directly related to the building code. A recent example of this is when our Governmental Affairs team was able to convince the Legislature to expand the scope of a roofing contractor’s license to include the ability to evaluate and enhance roof-to-wall connections. You may be surprised to know that for many years, the code for certain reroofs included requirements to evaluate and enhance any needed roof-to-wall connections. It also allows the building owner to opt out of doing so based on cost. To help you understand this licensing scope change and how it affects you, we are presenting a two-hour seminar to prepare roofing contractors who perform reroofing to properly expand into this type of work. Keep in mind that even if you don’t intend to expand into performing roof-to-wall connection enhancements, there are still requirements to address them when reroofing buildings that fit the parameters of the FBC’s mandated hurricane mitigation requirements.
When looking at the three-year code cycle, it is important to become aware of and understand code changes during the year that the code takes effect (2026, 2029, etc.). However, as I’ve explained previously, there are many ways that the regulatory environment can change outside of that introductory year. FRSA’s volunteers and staff work diligently to provide input during these regulatory processes and to bring this information to you. Please pay special attention to the technical, governmental affairs and legal articles in Florida Roofing magazine and attend FRSA’s seminars to stay aware of Florida’s ever-changing regulatory landscape.
FRM
A BOND THAT’S ROCK SOLID.
TOUGHNESS AND QUALITY THAT PROS COUNT ON.
EXOSTK is STINGER’s next-level peel-and-stick underlayment. No nails. No staples. Just a rocksolid bond that stands up to the elements and keeps crews moving.
Come see it for yourself. Visit us at booth 329
Florida Roofing & Sheet Metal Expo
RESISTENCIA Y CALIDAD EN LA QUE LOS PROFESIONALES CONFÍAN.
EXOSTK es el revestimiento autoadhesivo de próxima generación de STINGER®. Sin clavos. Sin grapas. Solo una unión firme como roca que resiste los elementos y mantiene a los equipos en movimiento.
Ven a verlo tú mismo. Visítanos en el stand 329
Florida Roofing & Sheet Metal Expo.
What is the Convention?
Convention & Expo FAQs
FRSA’s Convention & Expo run concurrently and have been an annual event for 104 years. This year’s Convention consists of educational seminars, golf and clay shooting tournaments, the Welcome Reception, Business Lunch and a Jimmy Buffett Casino Party.
What is the Expo?
FRSA’s Expo is a trade show where industry vendors display their products, services and equipment. Roofing and sheet metal professional contractors gather to learn about the latest products, services and technologies and to network with fellow industry representatives.
Where is the Expo taking place?
The Expo is taking place at the Gaylord Palms Convention Center (Halls A-E) in Kissimmee.
What are the hours for the Expo?
Thursday, June 11 – 11:00 am – 5:00 pm Friday, June 12 – 10:00 am – 3:00 pm
What is the cost to attend the Expo?
The Expo is free to attend for contractors in the roofing and sheet metal industry. Complimentary badges are available at www.floridaroof.com. For nonexhibiting manufacturers, distributors and suppliers there is a $295 fee per prson and a $995 fee for industry service providers
Do exhibitors need to purchase tickets?
No, exhibitors only need a complimentary badge to access the show floor but are welcome to purchase tickets for any social events or seminars they would like to attend.
How do I make a hotel reservation?
The host hotel, Gaylord Palms Resort, is sold out. However, we have an additional room block available at Delta Hotels, a Marriott property, located less than a mile from Gaylord Palms. The room rate is $118++ and includes parking and resort fees.
Is parking available?
Yes, you can self-park at the Gaylord Palms Resort & Convention Center for a discounted rate of $23 plus tax per day. Be sure to mention FRSA at check-out to receive this rate. Valet parking is available for $55 plus tax per day.
Can children attend the Expo?
Yes, but badges will NOT be issued to any attendee under 18 years of age. Children must be accompanied by an adult at all times and are NOT permitted on the show floor during exhibitor move-in or move-out.
Do you have events for the family?
Yes! There are Ladies’ Program events on Thursday and Friday and Kids’ Program events from Wednesday evening through Friday afternoon. There is also a Family Fun Event on Wednesday afternoon.
What is the cost to attend the Convention?
All events are available a la carte and cost will depend on purchase date and membership status. You may also purchase individual tickets for the sports tournaments on Wednesday. Tickets must be purchased to attend FRSA seminars. Individual tickets can be purchased when registering for the event at www.floridaroof.com by clicking “Register Now.”
Where can I buy tickets?
You are encouraged to purchase tickets ahead of time by registering online at www.floridaroof.com. If available, tickets may be purchased onsite at FRSA’s Registration Desk located in the Gaylord Palms Convention Center (Expo Lobby – Level 1).
Do you have tickets I can give to my clients?
Please direct your customers to www.floridaroof.com to register online. They can also register onsite at the FRSA Registration Desk.
What is the cost to attend the educational seminars?
On Wednesday, June 10, FRSA is partnering with Certified Contractors Network (CCN) to offer a full-day seminar, CCN Contractor Bootcamp: Primal Selling System at a special rate. We’re also offering a total of
PATCHES is a place where children with complex medical needs are given culturally sensitive, compassionate care. By providing best practice interventions, our nurses and therapists help each child reach maximum health so they can develop, thrive and grow.
PATCHES is a place where children with complex medical needs are given culturally sensitive, compassionate care. By providing best practice interventions, our nurses and therapists help each child reach maximum health so they can develop, thrive and grow.
27 seminars. All courses are designed specifically for contractors. Tickets may be purchased for individual seminars at $50 per hour. A ticket is required for all seminars. Please keep in mind that tickets are limited and are available on a first-come, first-served basis. FRSA members receive a 20 percent discount.
How do I use my lunch vouchers?
When you pick up your badge and any tickets you have purchased, you will also receive lunch vouchers for a free lunch item on Thursday and Friday and admission to FRSA’s Expo. To participate, you must present a voucher at the food court counter to receive your free lunch item.
What
about the sports tournaments?
We offer two different sports tournaments that will take place on Wednesday, June 10. We have a golf tournament at Falcon’s Fire Golf Club (cost is $225 per person) and a clay shooting tournament at Tenoroc Shooting Range in Lakeland (cost is $135 per person). To register for tournaments, visit www.floridaroof.com and click “Register Now.” Rates will increase after May 1, 2026.
Will there be a Welcome Reception this year?
Yes! FRSA will host the Welcome Reception on Wednesday, June 10 in the Gaylord Atrium. Come as you are and enjoy complimentary bars and food stations.
ROOFING
5,500 Industry Professionals
1,332,902 Industry-focused 12-Month Digital Impressions
Contact skip@floridaroof.com for advertising info
What is the Foundation Auction?
The Foundation Auction is the primary fundraiser for the FRSA Educational & Research Foundation. Exhibitors, suppliers, members and other businesses and individuals donate products, services, gift baskets, vacations and gift certificates to help raise money for this worthy cause. The money is used to provide educational seminars throughout the year and also funds scholarships awarded each year.
Can I donate to the Foundation Auction?
Yes! A donation of any size is greatly appreciated. For more information, please contact Joshua Smith at 407-671-3772 ext. 123 or joshua@floridaroof.com or download a form at www.floridaroof.com/donate.
Can I bid on items at the Auction?
Absolutely! The Auction will be located outside the Expo Hall in the prefunction area. It will open 30 minutes before the Expo opens each day and remain open during Expo hours. It will close on Friday at 2:00 pm. You can see all available items and bid at any time through our online portal at www.floridaroof.com/items.
I heard there is a lot of walking to be done. Is this true?
Yes! So, make sure you wear comfortable shoes. It’s a bit of a hike from the parking lot to the FRSA Registration Desk, seminar rooms and Expo Hall, so please add a few extra minutes when you’re making your plans to attend.
What is the attire for the Convention & Expo?
Attire for the Convention, Expo, seminars and Welcome Reception is business casual. Casual tropical attire is encouraged for the Jimmy Buffett Casino Party. Meeting room temperatures vary, so remember to pack a sweater or light jacket.
Where can I find more information?
Visit our website at www.floridaroof.com, give us a like on FRSA's Facebook at www.facebook.com/flroof, follow us on X at www.x.com/flroof and Instagram at www.instagram/flroof. Be sure to use our hashtag! #FRSA
Have more questions?
Contact Amber Morris at 407-671-3772 ext. 111 or Alison Locklar ext. 177 for more detailed information. FRM
There’s a Reason We’re Still Here 30 Years Later. Actually, There Are a Lot of Them.
For 30 years, Gulf Coast Supply has been proving that experience, scale, innovation, & staying power still matter. While others are just getting started, we have spent three decades building the strongest names in metal roofing here in Florida.
2026 FRSA | BOOTH 505
Come celebrate with cake cuttings, giveaways, live demos, and more birthday
Gulf Coast Supply.
Florida’s longest-running fabricator
Largest fabrication plant in Florida
We’ve outlived our oldest warranties
Built our own custom A.I. software
Florida’s first metal roofing training center
Best painted metal setbacks in the industry
Than the Rest.
More experience
More capacity
More innovation
More training
More inventory
More trust
Live Training / Tech Services Zone Check Out Our New Products Speak With Your Local Manager See Why Roofers Trust GCSM — Product, Training, and Support
Top 10 Ways to Attract and Retain Gen Z Talent
Seay HR
Millions of members of Gen Z are entering the workforce every year and with 10,000 Baby Boomers reaching retirement age every day, this younger cohort are quickly representing a larger and larger share of workers. It’s no secret that older managers have found it difficult to connect with Gen Z employees. Polls show that managers are struggling to work well with younger colleagues and that many employers are finding it hard to hire and retain Gen Z workers.
Gen Z seems to bring a different set of workplace values than prior generations, which creates challenges for older employers who are trying to keep them engaged, supported and loyal. Without an intentional effort to attract and retain Gen Z workers, companies risk losing critical up-and-coming talent.
Understanding Gen Z Preferences in the Workplace: What Motivates This Generation?
Like every generation, Gen Z has its own priorities when it comes to what attracts them to a company and motivates them to do their best work. Surveys have found that Gen Z is motivated by compensation as long as it is accompanied by a blend of purpose, professional growth and flexibility. They expect their employer to provide a healthy work-life balance and a positive, inclusive culture for the sake of their mental well-being. They also look for companies who are good stewards of the earth and the communities they serve.
It’s worth mentioning that while salary is important to Gen Z workers, they value salary less than every other generation with studies showing that about 50 percent would choose a more satisfying job with lower pay than a less satisfying job with higher pay.
Companies will need to appeal to Gen Z values if they wish to attract and retain these workers both in messaging and actions.
10 Ways to Attract and Retain Top Gen Z Talent
Gen Z is already making its mark on the workplace and their numbers will continue to grow in the coming years. If companies want to attract and inspire young top talent to work for them, they will need to think beyond paychecks and perks and focus on what really motivates this generation.
Effective Recruitment Strategies: How to Attract Gen Z Candidates
1. Connect with Gen Z on their Social Platforms
Gen Z grew up with technology and social media and it is a huge part of their world. One of the best ways that companies can reach potential Gen Z employees is through recruitment marketing on social media channels that include Gen Z actors and employees and speaks to Gen Z values. For example, you can build trust with testimonials from Gen Z employees about why they joined the company and what they appreciate about your workplace.
2. Host Interactive Hiring Events
Relying exclusively on carefully curated mission statements to explain your core values is a missed opportunity. Companies can help potential Gen Z applicants experience their culture and values at hiring events by having leaders share inspirational stories or answer questions about the company’s mission and goals. Video snippets can be shared on the company website and social media platforms to reach a wider audience.
3. Offer a Flexible Work Environment
Flexible work options are a top priority for Gen Z employees, who value work-life balance, autonomy and trust in their workplaces. Companies that build flexibility into schedules through hybrid models, adjustable hours or results-based work are showing they understand how today’s employees want to work.
4. Help New Hires Feel Connected with Pre-Boarding Welcome Videos and Messages
After the job offer has been made and accepted, there is an opportunity to help new hires come in on their first day with a sense of connection through a series of authentic personal messages from managers and future teammates. Videos could introduce future teammates, provide insider tips about company culture or share a welcoming message.
Setting
Gen
Z Up for Success: Onboarding and the First 90 Days
5. Assign a Peer Buddy and a Tenured Mentor
Gen Z values guidance and growth in authentic relationships and a strong mentoring structure can meet that expectation. A peer buddy can help them learn the company culture and share tips for completing projects in a timely manner. An older, tenured mentor can share career advice and insights into opportunities on other teams within the organization to create a balanced approach.
Continued on page 34
The LARGEST Regional Roofing Expo in the country.
Foundation Auction
Wednesday, June 10 | Friday, June 12
The 2026 Expo is sold out offering the latest products and services to the industry.
Check out items onsite at the Expo and bid from anywhere! Visit www.floridaroof.com/items to register and bid online.
Looking to donate? Visit www.floridaroof.com/donate.
Bidding starts on June 5 at 8:00 am and concludes on June 12 at 2:00 pm.
All proceeds benefit the industry through the FRSA Educational & Research Foundation.
FRSA’s Expo is free for roofing contractors. For all non-exhibiting manufacturers, suppliers and distributors, there is a $295 per person fee to attend the Expo and a $995 per person fee for industry service providers.
Beer Bust
Thursday, June 11 | 11:00 am – 2:00 pm sponsored by Mid-Atlantic Roofing Supply
Friday, June 12 | 11:00 am – 2:00 pm sponsored by GAF
Expo Lunches
Stop by the Lounge area for a cold beer, compliments of our sponsors.
sponsored by PAC-CLAD | Petersen & USG Securock
Thursday, June 11 | 11:00 am – 2:00 pm
Friday, June 12 | 11:00 am – 2:00 pm
Hungry? Grab a bite to eat at the Food Court located on the Expo floor, compliments of our lunch sponsors.
Expo Hours
Thursday, June 11 | 11:00 am – 5:00 pm Friday, June 12 | 10:00 am – 3:00 pm
Golf
SPORTS TOURNAMENTS
Wednesday, June 10
Clay Shooting
Tenoroc Shooting Range, Lakeland | 10:00 am – 1:00 pm
The tournament is comprised of several stations with a variety of shooting levels. Range fees, ammunition, lunch and prizes are included in the ticket price. Each participant must provide their own gun or arrange gun rental ahead of time.
Registrations will be limited to 75 participants.
$135 FOR REGISTRATIONS RECEIVED BY MAY 1
$175 FOR REGISTRATIONS RECEIVED AFTER MAY 1
sponsored by Acrisure & MetalMax
Falcon’s Fire Golf Club, Kissimmee | 8:00 am – 1:00 pm
Falcon’s Fire Golf Club is recognized both regionally and nationally as one of the finest public golf courses in Orlando. Check-in begins at 7:00 am, and the tournament begins at 8:00 am. Registration includes green fees, cart, range balls, refreshments, continental breakfast, lunch and prizes. Teams are 4-person scramble format and individual registrants will be paired. This tournament sells out quickly, so register early.
Registrations will be limited to 128 players on a first-come, first-served basis.
$225 FOR REGISTRATIONS RECEIVED BY MAY 1
$275 FOR REGISTRATIONS RECEIVED AFTER MAY 1
FEATURED EVENTS
Family Fun Event
Wednesday, June 10 | 1:00 pm – 3:00 pm
This year we are offering fun for the whole family! Join us for popsicles on Wednesday afternoon followed by some familyfriendly competition. Enjoy an indoor 9-hole mini golf course and our first ever “Brick Lab” event where each family will work together to build their own custom racecar with Legos and then compete against other families on an indoor track. Children will also have the opportunity to build their own mini figure to take home. Children must be accompanied by an adult at all times – this is a family team event.
NWIR Table Talks Session
Wednesday, June 10 | 3:30 pm – 5:30 pm
Welcome Reception
In this engaging round-robin format, attendees will chat about leadership, building industry relationships and other topics that apply to professional women in the roofing industry. It’s a great way to meet others that face the same challenges as you. Cost is $25 – register at www.floridaroof.com/NWIR
SRS Building Products & CertainTeed Spanish Session
Thursday, June 11 | 8:00 am – 11:00 am
Join us for this FREE event, available on a first-come, first-served basis. Space is limited – register at www.floridaroof.com/para-latinos
Jimmy Buffett Casino Party
Thursday, June 11 | 6:00 pm – 10:00 pm
Join us for the Jimmy Buffett Casino Party, an entertaining night of casino games, food stations, open bars, dancing and prizes. Casual Jimmy Buffett-inspired tropical attire is encouraged. We’ll kick off the evening with the FRSA Officer installation and the Campanella Award in an abbreviated presentation, leaving plenty of time for gambling, dancing and socializing.
Join us as we kick off FRSA’s 104th Convention. Food stations and an open bar at this FREE event create the perfect opportunity to network with industry peers.
FRSA Business Lunch
Thursday, June 11 | 11:15 am – 1:00 pm sponsored by Millennium Metals Inc. Elections for FRSA Officers and Directors will be held, Life and Honorary Memberships bestowed along with
LADIES’
LADIES’ PROGRAM PROGRAM KIDS’
sponsored by Certified Roofing Specialists Inc.
Textured Painting Workshop
Thursday, June 11 | 9:00 am – 11:00 am
Explore your creativity with textured painting. Described as “fun and freeing,” this workshop requires no previous art experience. Supplies, morning beverages and muffins are included in the ticket price.
Pizza-Making and Scavenger Hunt
Wednesday, June 10 | 5:30 pm – 9:00 pm
Kids will enjoy an evening of delicious fun, beginning by making their own pizzas. Afterward, they will embark on an adventure to explore and find alligators and other Florida wildlife during a scavenger hunt. They’ll end the night with a stroll to Cold Stone Creamery for ice cream.
Arcade Blitz
Thursday, June 11 | 9:00 am – 3:00 pm
Ready for some real fun? Here’s your ticket to competitive arcade-style games, followed by lunch at Wreckers. The kids will end the afternoon with games and a few creative projects. Ticket includes activities, supplies and lunch.
Extreme Video Game Night
Thursday, June 11 | 5:30 pm – 10:00 pm
Chocolate Rose Culinary Experience
Friday, June 12 | 9:00 am – 11:00 am
Our favorite Gaylord chef is back by popular demand. In this hands-on workshop, he will guide you through the steps for making your own chocolate dough, tempering chocolate, shaping a rose and sculpting and decorating your edible masterpiece. Beverages and breakfast pastries are included in the ticket price.
Climb inside one of two giant game trucks packed with large screen TVs, the latest game consoles and a huge variety of games including Mario Kart, Minecraft, Fortnite and other popular video games. Ticket price includes dinner, two hours of unlimited game play and bounce house access.
The Art Bus
Friday, June 12 | 9:00 am – 2:00 pm
Hop on board The Art Bus for a morning of cool projects and games, followed by lunch at Wreckers. Ticket price includes activities and lunch.
SCHEDULE OF EVENTS CONVENTION &
Wednesday
| June 10
6:00 am – 5:00 pm | FRSA Registration Desk Open
Gaylord Palms Convention Center
8:00 am – 9:00 am | SEMINAR #1: Building an OSHA Inspection SOP
Thursday | June 11
6:00 am – 5:00 pm | FRSA Registration Desk Open
Gaylord Palms Convention Center
7:00 am – 8:00 am | SEMINAR #11: Workers’ Comp Coverage and PEOs
Trent Cotney – 1.0 Hour WPS CILB-0615383
8:00 am – 10:00 am | SEMINAR #2: FBC 9th Ed (2026) Roofing Related
Changes / Mike Silvers, CPRC – 2.0 Hours G CILB-pending
8:00 am – 1:00 pm | Golf Tournament / Falcon’s Fire Golf Course, Kissimmee - sponsored by Acrisure & MetalMax
8:00 am – 2:00 pm | SEMINAR #3: CCN’s Contractor Bootcamp – Primal Selling System / Dave MacLean – 6.0 Hours – No CE credit
9:15 am – 10:15 am | SEMINAR #4: OSHA Heat Illness Prevention
Kyle Rea – 1.0 Hour WPS CILB-0615386
9:15 am – 10:15 am | SEMINAR #5: Estimating for Small Business
John Kenney, CPRC – 1.0 Hour G CILB-0614772
9:15 am – 10:15 am | SEMINAR #6: FBC Requirements for Underlayments
5:30 pm – 7:00 pm | Welcome Reception / Emerald Plaza Atrium sponsored by Adams & Reese LLP
5:30 pm – 9:00 pm | KIDS’ PROGRAM: Pizza-Making and Scavenger Hunt sponsored by Certified Roofing Specialists Inc.
Alexis Ayala – 1.0 Hour WC CILB-0613082
7:00 am – 8:00 am | SEMINAR #12: Artificial Intelligence in Roofing
Trent Cotney – 1.0 Hour G CILB-0615382
7:00 am – 8:00 am | SEMINAR #13: Estimating for Small Business
John Kenney, CPRC – 1.0 Hour G CILB-0614772
8:00 am – 11:00 am | SEMINAR #14: ARCHITECT & BUILDING OFFICIALS PROGRAM
FBC 9th Ed (2026) Roofing Related Changes / Mike Silvers, CPRC 2.0 Hours G CILB-pending
FBC Requirements for Underlayments / Greg Keeler
1.0 Hour G CILB-0613850
8:00 am – 11:00 am | SRS Building Products & CertainTeed Spanish Session
8:15 am – 9:15 am | SEMINAR #15: Fall Protection: What Employers Need to Know / Kevin Lindley – 1.0 Hour WPS CILB-0614483
8:15 am – 9:15 am | SEMINAR #16: ICE Raids and I-9 Audit Defense
Trent Cotney and Ben Briggs – 1.0 Hour L&R CILB-0615385
8:15 am – 9:15 am | SEMINAR #17: Your Competitor is Using AI. Are You? Gary Cohen – 1.0 Hour – No CE credit
8:15 am – 10:15 am | SEMINAR #18: Advanced FBC 8th Ed (2023) Metal Roofing / Bo Copeland – 2.0 Hours ADV CILB-0615138
9:00 am – 11:00 am | LADIES' PROGRAM: Textured Painting Workshop
9:00 am – 3:00 pm | KIDS' PROGRAM: Arcade Blitz sponsored by Certified Roofing Specialists Inc.
9:30 am – 10:30 am | SEMINAR #19: Attracting and Retaining Top Employees / Marci LaRouech – 1.0 Hour – No CE credit
9:30 am – 10:30 am | SEMINAR #20: Documenting a Roofing Project Chad Westbrook – 1.0 Hour G CILB-0615078
9:30 am – 10:30 am | SEMINAR #21: SkillsUSA: Build a Workforce Pipeline Tim Stephens – 1.0 Hour – No CE credit
11:00 am – 2:00 pm | Lunch in the Expo Hall sponsored by PAC-CLAD | Petersen and USG Securock
11:00 am – 5:00 pm | FRSA EXPO
(Thursday Continued)
11:00 am – 5:00 pm | Foundation Auction
11:15 am – 1:00 pm | Business Lunch sponsored by Millennium Metals Inc.
5:30 pm – 10:00 pm | KIDS' PROGRAM: Extreme Video Game Night sponsored by Certified Roofing Specialists Inc.
6:00 pm – 10:00 pm | Jimmy Buffett Casino Party
Friday | June 12
6:00 am – 3:00 pm | FRSA Registration Desk Open
Gaylord Palms Convention Center
7:00 am – 8:00 am | SEMINAR #22: Wind Mitigation Methods
Mike Silvers, CPRC – 1.0 Hour WMM CILB-0609669
7:00 am – 8:00 am | SEMINAR #23: Roofing Legal, Labor and Policy Trends
Trent Cotney – 1.0 Hour L&R CILB-0615388
7:00 am – 8:00 am | SEMINAR #24: Documenting a Roofing Project
Chad Westbrook – 1.0 Hour G CILB-0615078
8:00 am – 9:30 am | Exhibitor Meeting
Booth Selection for the 2027 Expo - current exhibitors only
8:15 am – 9:15 am | SEMINAR #25: ICE Raids and I-9 Audit Defense
Trent Cotney and Ben Briggs – 1.0 Hour L&R CILB-0615385
8:15 am – 9:15 am | SEMINAR #26: FOREMEN & SUPERINTENDENT PROGRAM
Hazard Recognition / Jim Brauner – 1.0 Hour WPS CILB-0614724
8:15 am – 10:15 am | SEMINAR #27: Roof-to-Wall Connections for Roofing Contractors / Mike Silvers, CPRC and Cody Thomas
2.0 Hours G CILB-0615399
9:00 am – 11:00 am | LADIES' PROGRAM: Chocolate Rose Culinary Experience
9:00 am – 2:00 pm | KIDS' PROGRAM: The Art Bus sponsored by Certified Roofing Specialists Inc.
10:00 am – 2:00 pm | Foundation Auction
10:00 am – 3:00 pm | FRSA EXPO
11:00 am – 2:00 pm | Lunch in the Expo Hall sponsored by PAC-CLAD | Petersen and USG Securoc
LOCATION EVENT
The FRSA Registration Desk, Expo and Foundation Auction will be located on Level One of the Convention Center, Halls A-E.
See the onsite Convention Program or check FRSA’s App for live updates and room assignments.
SEMINARS CONVENTION
Wednesday | June 10
SEMINAR #1 | 8:00 AM – 9:00 AM
Building an OSHA Inspection SOP / Trent Cotney
Every contractor needs an OSHA response plan before the inspector arrives. Learn to create a legally defensible Standard Operating Procedure for inspections from initial site entry to post-citation strategy. The result? A repeatable, defensible SOP that minimizes downtime, citations and reputational damage. 1.0 Hour WPS CILB-0615383
SEMINAR #2 | 8:00 AM – 10:00 AM
FBC 9th Ed (2026) Roofing Related Changes
Mike Silvers, CPRC
The 2026 Florida Building Code 9th Edition goes live at the end of 2026. Attendees will learn about roofing-related changes in the new code compared to the current 2023 FBC. We’ll also look at FBC Building, Chapter 15, FBC Residential, Chapter 9 and FBC Existing Building, Chapter 7. | 2.0 Hours G CILB-pending
SEMINAR #3 | 8:00 AM – 2:00 PM
CCN’s Contractor Bootcamp – Primal Selling System / Dave MacLean
Transform your sales team with an ethical, neuroscience-based approach to roofing sales. This bootcamp provides a systematic method to connect with a prospect's “brain buying center,” closing deals at profitable prices without gimmicks or highpressure tactics. | 6.0 Hours – No CE credit
SEMINAR #4 | 9:15 AM – 10:15 AM
OSHA Heat Illness Prevention / Kyle Rea
Gain a practical understanding of OSHA’s Heat Illness Prevention Standard and the agency’s current enforcement under the General Duty Clause. Participants will learn to identify and document risk factors, respond to inspections and integrate heat-prevention protocols into jobsite safety and subcontractor management. | 1.0 Hour WPS CILB-0615386
SEMINAR #5 | 9:15 AM – 10:15 AM Estimating for Small Business / John Kenney, CPRC
How do you reliably produce accurate estimates? In this seminar, which includes residential projects, you will discover how to identify improper estimating, evaluate strengths and weaknesses of your estimating team and improve the quality of your bids. Receive actionable items to make immediate improvements. 1.0 Hour G CILB-0614772
SEMINAR #6 | 9:15 AM – 10:15 AM
FBC Requirements for Underlayments / Greg Keeler
Learn Florida Building Code requirements for underlayments and become familiar with the changes to the FBC that apply primarily to mechanically fastened underlayments. Review requirements for self-adhering underlayments, focusing on underlayments used in roof tile assemblies. | 1.0 Hour G CILB-0613850
Wednesday | June 10 (continued)
SEMINAR #7 | 10:15 AM – 12:15 PM
Advanced FBC 8th Ed (2023) Metal Roofing
Bo Copeland
Review metal roofing materials and coatings before discussing portions of the Florida Building Code, Building Chapter 15, that pertain to metal roofing. Code topics include definitions, weather protection, fire classification, uplift requirements and more. Warranties, best practices and installation issues are also covered.
2.0 Hours ADV CILB-0615138
SEMINAR #8 | 12:30 PM – 1:30 PM
Workers’ Comp Coverage and PEOs / Alexis Ayala
Understand workers’ comp employer responsibilities, plan benefits, direct and indirect costs, how to calculate premiums, premium mods and credits as well as what to expect during an audit. You will also investigate dangers that arise from using professional employment organizations to provide labor for your projects. | 1.0 Hour WC CILB-0613082
SEMINAR #9 | 12:30 PM – 1:30 PM
Roofing Legal, Labor and Policy Trends / Trent
Cotney
Examine the forces reshaping construction and roofing from federal rulemaking and labor shortages to litigation trends and insurance volatility. Receive a policy-level overview of pending OSHA, immigration and tax initiatives and actionable insight into how they directly affect contractor operations.
1.0 Hour L&R CILB-0615388
SEMINAR #10 | 12:30 PM – 2:30 PM
Roof-to-Wall Connections for Roofing Contractors
Mike Silvers, CPRC and Cody Thomas
Roofing contractors are now permitted to evaluate and retro-fit roof-to-wall connections as part of a reroof. Understand when mitigation requirements apply, Florida Building Code requirements (that differ from insurance mitigation requirements), navigating the uniform mitigation verification inspection form and evaluating and retro-fitting roof-to-wall connections.
2.0 Hours G CILB-0615399
Thursday | June 11
SEMINAR #11 | 7:00 AM – 8:00 AM
Workers’ Comp Coverage and PEOs / Alexis Ayala
Understand workers’ comp employer responsibilities, plan benefits, direct and indirect costs, how to calculate premiums, premium mods and credits as well as what to expect during an audit. You will also investigate dangers that arise from using professional employment organizations to provide labor for your projects. | 1.0 Hour WC CILB-0613082
SEMINAR #12 | 7:00 AM – 8:00 AM
Artificial Intelligence in Roofing / Trent Cotney
AI is transforming how roofing contractors estimate, inspect and manage projects but every technological advantage carries legal risk. Explore how artificial intelligence intersects with intellectual property, data privacy and contract liability, with practical applications. | 1.0 Hour G CILB-0615382
SEMINAR #13 | 7:00 AM – 8:00 AM
Estimating for Small Business / John Kenney, CPRC
How do you reliably produce accurate estimates? In this seminar, which includes residential projects, you will discover how to identify improper estimating, evaluate strengths and weaknesses of your estimating team and improve the quality of your bids. Receive actionable items to make immediate improvements. 1.0 Hour G CILB-0614772
SEMINAR #14 | 8:00 AM – 11:00 AM
ARCHITECT & BUILDING OFFICIALS PROGRAM
FBC 9th Ed (2026) Roofing Related Changes
Mike Silvers, CPRC
The 2026 Florida Building Code 9th Edition goes live at the end of 2026. Attendees will learn about roofing-related changes in the new code compared to the current 2023 FBC. We’ll also look at FBC Building, Chapter 15, FBC Residential, Chapter 9 and FBC Existing Building, Chapter 7. | 2.0 Hours G CILB-pending
SEMINARS CONVENTION
Thursday | June 11 (continued)
SEMINAR #14 (CONTINUED) | 8:00 AM – 11:00 AM
ARCHITECT & BUILDING OFFICIALS PROGRAM
FBC Requirements for Underlayments / Greg Keeler
Learn Florida Building Code requirements for underlayments and become familiar with the changes to the FBC that apply primarily to mechanically fastened underlayments. Review requirements for self-adhering underlayments, focusing on underlayments used in roof tile assemblies. | 1.0 Hour G CILB-0613850
SEMINAR #15 | 8:15 AM – 9:15 AM Fall Protection: What Employers Need to Know
Kevin Lindley
Employee jobsite fall hazard education is a primary responsibility for roofing contractors. Identify potential hazards and methods of reducing or eliminating them through site engineering, PPE and administrative procedures. Proper training documentation, OSHA reporting and responding to misconduct will also be discussed.
1.0 Hour WPS CILB-0614483
SEMINAR #16 | 8:15 AM – 9:15 AM ICE Raids and I-9 Audit Defense
Trent Cotney and Ben Briggs
With enforcement resurging, employers must be ready for unannounced ICE inspections and I-9 audits. Review current DHS enforcement climate, your rights during investigations and key steps to prevent liability. Real-world examples illustrate how preparation can prevent panic and protect the company and workforce. | 1.0 Hour L&R CILB-0615385
SEMINAR #17 | 8:15 AM – 9:15 AM Your Competitor is Using AI. Are You? / Gary Cohen
Contractors gaining an edge right now aren’t working harder –they’re working smarter with AI. See AI demonstrations: writing proposals, creating marketing content, analyzing business data and more – all tailored to roofing contractors. You’ll leave with an understanding of what’s possible and where to start.
1.0 Hour – No CE credit
SEMINAR #18 | 8:15 AM – 10:15 AM
Advanced FBC 8th Ed (2023) Metal
Roofing
Bo Copeland
Review metal roofing materials and coatings before discussing portions of the Florida Building Code, Building Chapter 15, that pertain to metal roofing. Code topics include definitions, weather protection, fire classification, uplift requirements and more. Warranties, best practices and installation issues are also covered. 2.0 Hours ADV CILB-0615138
SEMINAR #19 | 9:30 AM – 10:30 AM
Attracting and Retaining Top Employees
Marci LaRouech
This seminar gives roofing companies practical steps to stand out as employers of choice. Attendees will learn how to define and communicate what makes their company a great place to work, strengthen their online presence and design job postings that attract the right people. The session also covers simple ways to reinforce culture inside the organization so employees stay engaged and committed. Participants will leave with clear, actionable strategies they can use right away to improve recruiting and retention. | 1.0 Hour – No CE credit
Thursday | June 11 (continued)
SEMINAR #20 | 9:30 AM – 10:30 AM
Documenting a Roofing Project / Chad Westbrook
Today, technicians are expected not only to be professional roofers but also photographers who can correctly document projects to prevent future concerns and legal issues. Review the evolution of photo and video documentation and discover industry best practices on how to document your project.
1.0 Hour G CILB-0615078
SEMINAR #21 | 9:30 AM – 10:30 AM
SkillsUSA: Build a Workforce Pipeline / Tim Stephens
Having trouble finding skilled labor? Join this panel discussion led by Tim Stephens, Architectural Sheet Metal Inc., to become familiar with how to engage with local schools, provide student training and develop a new employee pipeline. You’ll hear success stories and learn to tap into this emerging personnel source.
1.0 Hour – No CE credit
Friday | June 12
SEMINAR #22 | 7:00 AM – 8:00 AM
Wind Mitigation Methods / Mike Silvers, CPRC
Review Florida statutes and building code requirements for wind mitigation, including reroofing, water barriers, deck fastening, roof-to-wall connections, gable end bracing, opening protection and more. This seminar will walk you through important aspects of these topics as well as discuss new code changes for 2026.
1.0 Hour WMM CILB-0609669
SEMINAR #23 | 7:00 AM – 8:00 AM
Roofing Legal, Labor and Policy Trends / Trent Cotney
Examine the forces reshaping construction and roofing from federal rulemaking and labor shortages to litigation trends and insurance volatility. Receive a policy-level overview of pending OSHA, immigration and tax initiatives and actionable insight into how they directly affect contractor operations.
1.0 Hour L&R CILB-0615388
SEMINAR #24 | 7:00 AM – 8:00 AM
Documenting a Roofing Project / Chad Westbrook
Today, technicians are expected not only to be professional roofers but also photographers who can correctly document projects to prevent future concerns and legal issues. Review the evolution of photo and video documentation and discover industry best practices on how to document your project.
1.0 Hour G CILB-0615078
SEMINAR #25 | 8:15 AM – 9:15 AM
ICE Raids and I-9 Audit Defense
Trent Cotney and Ben Briggs
With enforcement resurging, employers must be ready for unannounced ICE inspections and I-9 audits. Review current DHS enforcement climate, your rights during investigations and key steps to prevent liability. Real-world examples illustrate how preparation can prevent panic and protect the company and workforce. | 1.0 Hour L&R CILB-0615385
SEMINAR #26 | 8:15 AM – 9:15 AM
FOREMEN & SUPERINTENDENT PROGRAM
Hazard Recognition / Jim Brauner
Identify, analyze and control jobsite hazards. Attendees will understand the requirements of OSHA’s Hazard Communication Program and review common hazardous materials including asbestos, lead and mercury. | 1.0 Hour WPS CILB-0614724
SEMINAR #27 | 8:15 AM – 10:15 AM
Roof-to-Wall Connections for Roofing Contractors
Mike Silvers, CPRC and Cody Thomas
Roofing contractors are now permitted to evaluate and retro-fit roof-to-wall connections as part of a reroof. Understand when mitigation requirements apply, Florida Building Code requirements (that differ from insurance mitigation requirements), navigating the uniform mitigation verification inspection form and evaluating and retro-fitting roof-to-wall connections.
2.0 Hours G CILB-0615399
REGISTER ONLINE AT
Register for FRSA’s Convention & Expo online. Sign up with a unique email address, add the events you would like to attend and check out using a credit card.
As always, FRSA's Expo is FREE for roofing contractors. Each representative of non-exhibiting manufacturers, distributors and suppliers will be charged a $295 fee and service providers will be charged a $995 fee.
A badge is required to enter the Expo and an expedited line is available at the Registration Desk for those who register in advance!
Educational Programs
FRSA's Convention & Expo is an educational and networking event for the roofing and sheet metal industries. As we continue to face an ever-changing work environment, FRSA brings you the most relevant and up-to-date seminars on topics that affect your business.
FRSA's Educational & Research Foundation, CILB Provider #0000910 (select courses), is offering a total of 30 hours of continuing education (CE) credit and 9 hours of seminars without CE credit. All courses are designed specifically for contractors. Our goal is to provide you with the educational tools you need to make your business successful.
TICKETS
ARE REQUIRED FOR SEMINARS AND SOCIAL EVENTS
Seminar Tickets
Individual Seminars $50 per hour
FRSA Members receive a 20% discount at checkout if registered by May 1.
CCN’s Contractor Bootcamp - Primal Selling System
FRSA Member
$325 by 5/1/26 | $350 after FRSA Non-member $375 by 5/1/26 | $400 after
Social Event Tickets
Thursday | Textured Painting Workshop
| Chocolate Rose Culinary Experience
Kids’ Program
Wednesday | Pizza-Making and Scavenger Hunt
Thursday | Arcade Blitz
Thursday | Extreme Video Game Night
Friday | The Art Bus
Sports Tournament Pricing
Clay Shooting Tournament
Event tickets may be purchased in advance or at the FRSA Registration Desk during the Convention & Expo if available. See the Schedule beginning on page 6 for FRSA Registration Desk hours. Tickets will be collected at the door for each event, including all educational seminars.
MEMBER BENEFIT
by 5/1/26 | $275 after
by 5/1/26 | $175 after Golf Tournament
Members receive a 20% discount on seminars at checkout if registered by May 1.
INFORMATION HOTEL
The Host Hotel is the Gaylord Palms Resort located at 6000 W. Osceola Parkway in Kissimmee, Florida is sold out. FRSA has an additional room block available at Delta Hotels by Marriott Orlando Celebration, located less than one mile from Gaylord Palms Resort. The room rate is $118++ and includes parking and resort fees. Please visit www.floridaroof.com/deltahotel to make a reservation.
Attire
Seminars and all social events are business casual. Please remember to wear comfortable shoes. Meeting room temperatures vary, so you may want to bring a sweater or jacket. Casino Party – Casual Jimmy Buffettinspired tropical attire is encouraged. Be sure to use our hashtag!
SPONSORS
SILVER SPONSORS
D.I. Roof Seamers
Kennedy Skylights and Solar
SRS Building Products
SunSmart Engineering
BRONZE SPONSORS
Duro-Last
IB Roof Systems
itel, a Nearmap Company
PAC-CLAD | Petersen Roof Hugger
AFFILIATE SPONSORS
Northeast Florida Roofing & S/M Contractors Association (NEFRSA)
Polk County Roofing Contractors Association (PCRCA)
Roofing Contractors
Association of South Florida (RCASF)
EVENT SPONSORS
THANK YOU TO OUR SPONSORS
ROOF MANUFACTURING METAL
SAPPHIRE SPONSORS
DIAMOND SPONSORS
GOLD SPONSORS
EMERALD SPONSORS
PLATINUM SPONSOR SPECIAL EVENT SPONSOR
Support the Foundation Auction
Joshua Smith, Director FRSA Educational Foundation
Last year, the FRSA Educational and Research Foundation awarded an astounding $70,000 to students in FRSA member families. This year promises to be another great year helping young men and women pursue their education and career goals. In total, the Foundation has awarded more than $500,000. Thank you to all who made it possible to pass the half million mark.
Your support of the Foundation Auction is one of the main ways we are able to make an impact on the next generation. By donating an item – big or small –
1905 Family Restaurants
Bok Tower Gardens
Brevard Zoo
Butterfly World
Carlisle SynTec Systems
Celebration Golf Club
CentiMark Corporation
CertainTeed LLC
Certified Contractors
Network
Chipotle
Clearwater Threshers
Crayola Experience
Duro-Last
Estimating Edge
Florida Everblades
Florida Roofing Magazine
Foxtail Coffee
FRSA Ladies’ Committee
FRSA Self Insurers Fund / BrightFund GAF
Gaylord Palms Resort
Geocel
Gulfeagle Supply
Guy Harvey Resort
St. Augustine IR Analyzers
Island H20 Water Park
Jacksonville Icemen
Jacksonville Jumbo Shrimp
KARNAK Corporation
Kennedy Skylights and Solar Ventilation
Kennedy Space Center Visitor Complex
Manny Oyola, Jr.
MetalMax
you are a part of this worthy endeavor. To donate, you can download a donation form at www.floridaroof.com/donate or contact Josh at 800-767-3772 ext. 123 or joshua@floridaroof.com.
In return for your generosity, your Auction item will be seen by the thousands of people attending FRSA’s Convention & Expo and we’ll publish a final list of contributors in the July issue of Florida Roofing. Thank you to the people and companies below who have already donated.
MFM Building Products
Mike Silvers, CPRC
Millennium Metals Inc.
Mission Resort + Club
Museum of Discovery & Science
Naples Zoo at Caribbean Gardens
OMG Roofing Products
Orlando Science Center
Orlando Solar Bears
Owens Corning
Progressive Materials
Rodizio Grill
RoofersCoffeeShop
San Sebastian Winery
Sherwin Williams
Shoot Straight
SOPREMA
St. Augustine Alligator Farm
Sun-Tek Skylights
Tarco
The Greystone Lodge on the River
The Tropics Boat Tour
Tijuana Flats
Toronto Blue Jays
Total Wine & More
Trent Cotney
TRUFAST
Urban Air Trampoline and Adventure Park
Verea Clay Roof Tile
Versico Roofing Systems
Victory Casino Cruises
Walt Disney World Golf
Wheeling-Nippon Steel
WonderWorks
What's Wrong With These Pictures?
6. Host Cross-Generational Group Chats
One of the best ways to bridge divides between generations is to create opportunities for connection that can build empathy and make leaders less intimidating. One way to do this is to host small group conversations with a mix of people and then prompt conversation with ideas such as “talk about your first job” or “what inspires you outside of work.”
Retain Gen Z Through Growth and Learning Opportunities
7. Ask Tenured Employees to Share Soft Skills
Older, experienced employees may have wisdom to pass down to new employees in the form of soft skills. Ask them to host informal sessions or record videos sharing tips for effective communication, time management, conflict resolution, teamwork strategies and navigating workplace culture.
8. Provide Professional Development Classes
Providing professional development opportunities is a powerful way to engage and retain employees, especially Gen Z workers who value growth and skill-building. Offer classes, workshops or online courses that help employees expand their expertise and advance in their careers. Consider asking Gen Z employees to share social media tips or how to use AI tools to show that their skills are valued.
9. Commit to Two-Way Communication and Sharing of Ideas
Gen Z cares about two-way relationships where their opinion is valued. Train managers in multi-generational communication styles so they can best connect with everyone on their teams. Encourage managers to conduct weekly “pulse checks” to gauge how employees are feeling and to actively seek feedback about how leadership can better support and engage the team.
10.
Celebrate Progress and Accomplishments
One of the best ways to keep employees motivated is to acknowledge and celebrate their progress and accomplishments throughout the year. Give shout outs at meetings or in newsletters and consider small rewards or recognition programs that highlight their contributions and show that their efforts truly matter.
Seay HR Can Help Bridge Generational Gaps in Your Workplace
Seay HR offers practical HR support to help your business handle today’s workforce challenges, including bridging generational gaps in hiring and retaining Gen Z workers. Our experienced HR professionals provide guidance that’s grounded in real-world experience. For example:
■ When creating policies around dress code and appearance, Seay HR can help you develop clear, fair guidelines that are respectful for employees of all ages.
■ Seay HR can craft job descriptions that appeal to younger workers, highlighting opportunities for growth, flexibility and purpose.
■ Seay HR can help write inclusive employee policies that meet the expectations of Gen Z and foster a workplace culture where everyone feels valued.
Please note: This article is for informational purposes only and does not constitute legal or professional advice. Seay HR makes no representations or warranties, express or implied, regarding the accuracy, completeness or applicability of the information contained herein.
Seay HR disclaims all liability for any actions taken or not taken based on the information in this article. Readers are solely responsible for their own interpretation and use of this information.
Free HR Helpline for FRSA Members
FRSA partners with Seay HR to offer FRSA members HR information. This resource is available to provide answers to your HR, personnel management and employment-related questions including topics such as payroll, leave of absence, discrimination, discipline, workers’ comp and disabilities. Sometimes a simple question can turn into a complicated and costly concern if it is not handled properly. When you have a question and need an accurate and concise answer, contact Seay HR by phone or email and identify yourself as an FRSA member. Email admin@seay.us or phone 888-245-6272. There is no fee for a 15-minute consultation. Discounted fees apply for in-depth consultations.
A.C.T. Metal Deck Supply
1601 Emily Ln
Aurora IL 60502
Phone: 630-978-7800
Toll-Free: 800-894-7741
Fax: 630-978-7825
sales@metaldecksupply.com www.metaldecksupply.com
Booth: 725
“A”, “F”, “B” and “N” roof decks as well as 1/2”, 9/16”, and 1” form decks are stocked in all types, gauges and finishes for immediate pick up or delivery at the local Orlando and Jacksonville warehouses as well as 14 other locations across the country.
Beyond performance. It’s what makes AkzoNobel different. We achieve the highest standards, creating products of tested, proven and enduring quality, working in partnership to best serve our customers. Delivering genuine added value, protecting reputations and surfaces. Quality, service and trusted partner.
Alberson’s Tile Roof Glaze Inc
39 W Crystal Ave
Lake Wales FL 33853
Phone: 407-456-1600
claire@hydro-sheen.com
www.hydro-sheen.com
Booth: 439
Alivo
780 Broadway Unit A
S Portland ME 04106
Phone: 541-678-3545
max@alivo.ai www.alivo.ai Booth: 333
All Metals Fabrication LLC
4235 St Augustine Rd
Jacksonville FL 32207
Phone: 904-862-6885
contact@amfllc.net
www.amfllc.net Booth: 1343
All Metals Fabrication (AMF) delivers highquality metal roofing, custom sheet metal and onsite roll formed gutter with precision and efficiency. Serving Northeast Florida contractors, combining durability, energy efficiency and seamless service, producing perfect-fit products onsite to save time and reduce waste, all to ensure every project exceeds expectations.
All Points Tile & Slate
162 E Broadway St
Oviedo FL 32765
Phone: 407-366-2521
ops@allpointstile.com
www.allpointstile.com Booth: 834
All Points Tile & Slate offers a wide selection of high-quality roof tiles, including rare and discontinued styles for repairs and new tiles for full roof installations. Explore our website to browse online inventory of trusted brands and learn more about our services such as free tile identification and custom tile glazing at www.allpointstile.com.
From routine repairs to major builds, our trusted solutions protect homes, strengthen structures and stand up to the toughest conditions. Big Rock Supply is your trusted partner for tools, equipment and safety.
At Bitumar, we specialize in the production and distribution of high-quality products, serving industries across North America with reliability and innovation. As an independent asphalt provider, we bring flexibility, responsiveness and a customer-first mindset to every project.
BrightFund has been providing the highestquality service-related workers’ compensation insurance coverage for the lowest possible cost to members since 1955. With an unsurpassed dividend program, over $200 million in dividends has been returned to valued members over the past 35 years. Stop by and see what you may be missing out on.
CertainTeed is the leading manufacturer of exterior and interior building products, including commercial roofing and the industry’s most extensive offering of residential roofing products.
CCN equips exterior contractors with the elite training, coaching and business systems they need to grow and thrive. As an innovator in AI-powered contractor solutions, CCN delivers practical tools that drive real results, helping contractors work smarter and win more jobs.
CIDAN Machinery Inc
655 Hwy 74 S Ste 350 Peachtree City GA 30269
Phone: 770-692-7230
diegob@cidanmachinery.com
www.cidanmachinery.com
Booth: 105
Claymex Brick & Tile Inc
2696 Second St
Eagle Pass TX 78852
Phone: 830-773-5955
jvaldes@claymex.com www.claymex.com
Booth: 112
Cleary Inspections
1017 N H St
Lake Worth FL 33460
Phone: 561-722-9881
clearyinspections@kcwand.com
www.kcwand.com
Booth: 1428
CMP – Construction Metal Products
2737 Ignition Dr Ste 8
Jacksonville FL 32218
Phone: 904-696-4614
ba-marketing@gibraltar1.com
www.cmpmetalsystems.com
Booth: 1617
Construction Metal Products serves Florida with high-quality metal roofing products, dedicated local support and dependable service designed to help customers grow.
Commercial Roofing Specialties
6072 Cinderlane Pkwy
Orlando FL 32810
Phone: 407-663-0023
trauktis@crssupply.com
www.crssupply.com
Booth: 941
CompanyCam
300 Canopy St Ste 200
Lincoln NE 68508
Phone: 402-318-3808
www.companycam.com
Booth: 620
CompanyCam is the photo-based communication tool that over 220,000 pros depend on to keep their projects running smoothly. Capture job details with unlimited photos and videos, then add them to checklists, reports and more. Provide your crews and customers with every photo, video and convo in one place.
Continental Materials Inc 1614 Old York Rd
Abington PA 19001
Phone: 973-557-1884
Toll-Free: 800-247-6637
mike@continentalmaterials.com
www.continentalmaterials.com
Booth: 1223
Crossroads Building Supply
1700 N Orange Blossom Trl Orlando FL 32804
Phone: 407-648-4393
chris.deines@crbsinc.com
www.crossroadsbuildingsupply.com
Booth: 1507
Crossroads Building Supply provides a full range of exterior building products, including roofing and accessories, vinyl new construction and replacement windows, fiber cement and vinyl siding, decking, handrails and all related components delivering quality materials that contractors and homeowners need for durable, professional results.
Crown Roof Tiles
6018 Hwy 72 Arcadia FL 34266
Phone: 863-993-4004
Fax: 863-993-4009
bdyble@crownrooftiles.com www.crownrooftiles.com
Booth: 201
CS Clay Roof 2 Market Place Unit D Palm Coast FL 32137
With all roof deck profiles stocked in 30 locations, including four in Florida, D-MAC is your same day steel deck supplier. To find a location near you, visit d-macindustries.com. Call D-MAC at 800-878-3622 when you need immediate access to the most inventory of all metal deck profiles from the most locations in the country.
DMI Direct Metals supplies fasteners and accessories to the shingle, low-slope, commercial and metal roofing sectors. Key products include BULLET BOOT residential pipe flashings, low profile pancake and wafer head PANCLIP screws and panel clips for standing seam metal roofing. New in 2026, painted HWH screws for exposed fastener roofs are now available.
Drexel Metals
1275 Ritner Hwy
Carlisle PA 17013
Toll-Free: 888-321-9630
ian.reid@carlisleccm.com www.drexmet.com
Booth: 905
Drizoro USA – GWS
19790 W Dixie Hwy Unit 709
Miami FL 33180
Phone: 561-542-1354
comercial@drizorousa.com www.drizorousa.com
Booth: 243
Waterproofing and protection for roofs. With 48 years of experience, Drizoro is a global leader in waterproofing, used in dozens of countries, expanding to the U.S., with Miami-Dade and other approvals. Delivering high-performance, durable and reliable solutions for demanding roofing and project protection.
DuPont Specialty Products USA LLC
974 Centre Rd Bldg 730
Wilmington DE 19805
Phone: 302-774-1000
wendy.ann.werner@dupont.com www.dupont.com
Booth: 501
Duro-Last
525 Morley Dr
Saginaw MI 48601
Toll-Free: 800-248-0280
durolast-information@amrize.com www.duro-last.com
Booth: 1035
Known as the “World’s Best Roof,” Duro-Last is the world’s largest manufacturer of customfabricated single-ply roofing systems. Ideal for
any flat or low-sloped application, Duro-Last Roofing Systems are extremely durable and easily installed by authorized Duro-Last contractors without disrupting building operations.
Dutch Tech Inc
107 E 3rd Ave
Lobelville TN 37097
Phone: 931-325-0000
office@dutchtech.com www.dutchtech.com
Booth: 1440
Dutch Tech Inc., an American manufacturer in Tennessee, is proud to offer Therma Guard, America’s strongest reflective insulation. Therma Guard is RIMA-verified and features a super strong, tear-resistant woven backing. Its premium strength is complemented by a 3mm foam core and a metalized face to reflect radiant heat, ensuring year-round comfort.
EcoStar manufactures premium, sustainable roofing products made from recycled materials. Known for durability, low maintenance and authentic slate and shake aesthetics, EcoStar delivers high-performance solutions that combine environmental responsibility with long-lasting beauty for residential and commercial roofing applications.
Epilay is a global manufacturer of highly engineered mechanically fastened synthetic and self-adhered underlayments. Providing solutions for #15/#30 felt applications. Globally
recognized as one of the safest walkable and nonskid underlayments in the industry. FBC approved. 12-month UV. Get free sample rolls to try it before you buy it.
Equipter
49 Eagle Dr
Leola PA 17540
Phone: 717-661-3591
events@equipter.com www.equipter.com Booth: 1608
Estimating Edge
1301 N Congress Ave Ste 400 Boynton Beach FL 33426
Toll-Free: 844-334-3378
www.estimatingedge.com Booth: 1113
Estimating Edge provides the roofing, concrete, fireproofing, interior and exterior finishing trades with takeoff and estimating software built specifically for their jobs. With trade databases, cloud reporting and vendor quotes, customers can bid faster and more accurately every time.
EXCEPTIONAL Metals manufactures high-quality metal products for use with any single-ply roofing system. Metal edge details, drainage systems, scuppers, collector boxes, pitch pans, custom-fabricated products and a full line of premium metal roofing, wall panels and accessories. Durably designed to save time during installation, add striking visual details and provide unsurpassed protection.
FiberTite
1000 Venture Blvd
Wooster OH 44691
Phone: 330-262-1111
Toll-Free: 800-927-8578
credick@seamancorp.com
www.fibertite.com
Booth: 823
FlashCo
150 Todd Rd Ste 400
Santa Rosa CA 95407
Toll-Free: 866-323-5274
Fax: 707-824-5858
sales@flashco.com
www.flashco.com
Booth: 737
FlashCo is the largest independent supplier of roof flashings and accessories in North America. Since 2000, we have been helping roofing contractors save time with factory made prefabricated and premolded flashings that are quick and easy to install. Our nine facilities throughout the country help us deliver on our promise to ship 90% of orders in 1-3 days.
Flex Membrane International
5103A Pottsville Pike
Reading PA 19605
Phone: 610-916-9500
Toll-Free: 800-969-0180
Fax: 610-916-9501
customer.service@flexmembranes.com
Booth: 521
For over 35 years, Flex has been manufacturing roofing systems for building owners, architects, contractors and specifiers who require the highest-quality PVC and Elvaloy KEE roofing systems. With over 400 million square feet installed, industry professionals trust us for everything they need, start to finish.
Floricrete LLC 8811 Maislin Dr
Tampa FL 33637
Phone: 813-299-8477
wallyb@floricrete.com www.floricrete.com
Booth: 1601
Tampa-based lightweight insulating concrete applicator serving Western and Central Florida. We provide Celcore, Elastizell, Mearlcrete and Siplast LWIC products.
Florida Roof Deck Association
411 Lenore Ct
Rockledge FL 32955
Phone: 850-878-9318
wallyb@floricrete.com www.frdaonline.com
Booth: 1700
Florida Roofing Magazine PO Box 4850
Winter Park FL 32793-4850
Phone: 407-671-3772 ext 127
skip@floridaroof.com www.floridaroof.com
Booth: 1025
If you’re looking to reach Florida roofing professionals, FRM has print and digital media for you. Advertise in Florida Roofing magazine for the most focused and qualified audience including contractors, building officials, architects and other industry professionals. For over 60 years, FRM has provided industry news on Florida-specific building codes, legal insight, safety, advocacy and industry information. No other publication can match our reach in Florida. Available in print and digital formats and distributed through social media. Florida Roofing magazine was created by roofers for roofers.
Visit FRSA’s booth to learn more about membership benefits, programs and services, information on the 2027 Convention & Expo and updates on Educational Foundation programs. FRSA staff will be available to answer your questions.
Stop by to find out more about FRSA's Educational Foundation’s many programs, including scholarships, the Auction, seminars, research and the Endowment fund.
ryan@polycoatusa.com
www.generalcoatings.net
Booth: 1301
GenFlex Roofing Systems
26 Century Blvd Ste 205
Nashville TN 37214
Toll-Free: 800-443-4272
www.genflex.com
Booth: 924
With over 40 years of low-slope roofing expertise, GenFlex has built a legacy of reliability, performance and practical innovation. Our streamlined product line is designed for simplicity – easy to stock, easy to sell and easy to install. GenFlex brings opportunity and partnership to the roofing industry.
Geocel Products
1 Sherwin Way
Cleveland OH 44113
Toll-Free: 800-348-7615
Fax: 800-348-7009
customerservice@geocelworldwide.com
www.geocelusa.com
Booth: 1309
Founded in 1947, the Geocel brand has built a strong reputation of providing innovative sealants specially designed for tough construction and repair applications in commercial, residential, industrial and transport (non-automotive) markets. Quality is a key ingredient in every Geocel product and service offered. This is why professionals trust and depend on Geocel.
Gibraltar Building Products supplies Florida with high-quality roofing accessories, backed by reliable service, trusted brands and responsive expertise. We partner with customers to drive growth, deliver consistent results and reshape the roofing industry.
GiddyUp
7251 Engle Rd #350
Cleveland OH 44130
Phone: 216-503-1500
info@igiddyup.com
www.igiddyup.com
Booth: 1317
GiddyUp is a roofing-specific CRM built for contractors who want control, not constraints. We fit the software to the company, not the company to the software. Manage everything
in one flexible platform, own your data and only pay for the jobs you win. No lock-ins, just a partner invested in your growth.
Glick Metals / Snap-Z
188 Wilcox Rd
Oxford NY 13830
Phone: 717-572-0910
manny@snapzvent.com www.snapzvent.com Booth: 1231
GoNano
10915 Rue de la Topaze
Mirabel QC J7N 0T6
Phone: 514-743-0565
charles@gonano.com
www.gonano.com Booth: 101
GoNano is North America’s leader in structural roof rejuvenation. Our nano-penetrating treatments – NuRoof Fortify and NuRoof Revive – restore and fortify aging asphalt roofs, backed by over $1M in independent third-party testing and transferable hard warranties. With 420-plus certified contractors nationwide, GoNano delivers extreme weather protection homeowners can trust.
Gulf Coast Supply is the Southeast’s leading metal roof manufacturer, delivering premium panels, trims, accessories and expert support for residential and commercial projects. With 30 years of experience, fast turnaround, the industry’s longest warranties and dependable service, we help contractors and homeowners build durable, beautiful roofs that last through every season.
H.B. Fuller sets the standard in commercial roofing. We have adhesive, sealant and tape solutions for every commercial roofing application and continue to develop new products that are environmentally conscious, code-compliant, save labor and provide the highest value in use.
Heely Brown Company, the Southeast importers of Leister hot air tools, will exhibit the latest line of hot air welders for the commercial roofing contractor. Stop by and see our new battery powered heat gun.
IB Roof Systems is a leading manufacturer of high-performance PVC, TPO and fluid-applied roofing systems. With over 45 years of experience, the company is headquartered in Grapevine, TX and operates out of three manufacturing and distribution sites across the country. IB Roof Systems is a member of the Kingspan Group.
International Fasteners, Inc. offers one of the most comprehensive selections of quality construction fasteners. The DAGGERZ brand includes an extensive line of self-drilling, post frame, sheet metal and various other roofing screws and nails to meet your needs.
IR Analyzers provides infrared, nuclear and capacitance roof moisture surveys, as well as ELD fusion, electric field vector mapping, high voltage ELD and low voltage platform scanning / IntegriScan Electronic Leak Detection. Founded in 1984, IR Analyzers has earned a nationwide reputation for fast response, the highest quality service and accurate, unbiased information.
Johns Manville (JM), a Berkshire Hathaway company, is a leading manufacturer and marketer of premium-quality products for building insulation, mechanical insulation, industrial insulation, commercial roofing and roof insulation, as well as fibers and nonwovens for commercial, industrial and residential applications. Additional information can be found at www.jm.com.
KARNAK Corporation
330 Central Ave
Clark NJ 07066
Toll-Free: 800-526-4236
kholmes@karnakcorp.com www.karnakcorp.com
Booth: 800
Kennedy Skylights and Solar Ventilation
5294 Tower Way
Sanford FL 32773
Phone: 407-330-5150
Toll-Free: 800-280-2545
info@kennedyskylights.com
www.kennedyskylights.com
Booth: 433
Since 1964, the Kennedy brand has been renowned for producing the highest quality traditional skylights at an affordable price-point. In addition to our quality glass and exceptionally durable polycarbonate skylights, we offer highly-versatile tubular skylights and superefficient solar powered attic fans.
Kirsch Building Products / Sharkskin 1464 Madera Rd N-387
Simi Valley CA 93065
Toll-Free: 877-742-7507
mstrait@sharkskinroof.com www.sharkskinroof.com
Booth: 104
Kool Seal 1 Sherwin Way Cleveland OH 44113
Toll-Free: 800-348-7615
customerservice@geocelworldwide.com
www.warranty.koolseal.com
Booth: 1309
Kool Seal offers a variety of fluid-applied roofing system solutions and products that meet the demands of every low-slope roofscape and climate. These systems minimize thermal shock, ensuring the roof will last longer and perform better. Kool Seal is a trusted leader in roofing technology, having engineered the industry’s first fluid-applied roof coatings in 1946.
Lazer-Bostik PO Box 380672
Miami FL 33138
Phone: 305-891-3048
mikee.lazer@gmail.com
www.lazermfg.com
Booth: 902
LEAP
8865 Stanford Blvd Ste 202 Columbia MD 21045
Toll-Free: 844-370-5327
lpadilla@leaptodigital.com www.leaptodigital.com
Booth: 113
Levi’s Building Components
400 Burkholder Dr Ephrata PA 17522
Phone: 717-656-7020
Toll-Free: 877-897-7020
Fax: 717-656-2558
www.levisbc.com
Booth: 342
Levi’s Building Components is a U.S.-based distributer and manufacturer of metal roofing components, specializing in fasteners, snow guards and accessories. We deliver reliable, high-performance solutions with a focus on quality, service and supporting suppliers across the metal roofing industry.
Made with 26-gauge steel and engineered to endure extreme weather, ProVia Metal Roofi ng systems are approved for use in High Velocity Hurricane Zones (HVHZ) , so you know they’re tough. The multipoint attachment systems and interlocking panels on our Shake, Slate, and Barrel Tile profi les are tested and certifi ed to resist wind uplift and wind-driven rain. The panels have a Class 4 Impact Rating, and the GalvaTec™ fi nish exceeds ASTM performance standards. Partner with ProVia for metal roofi ng systems built to withstand hurricane-force wind, rain, and hail. Learn more at provia.com/roofi ng-hvhz
LIRA - Latinos in Roofing Associated
72729 Edie Hill Rd SE
Uhrichsville OH 44683
Phone: 330-340-1385
susileemassey@gmail.com
www.liraruferos.com
Booth: Lobby
Lomanco Inc
2101 W Main St
Jacksonville AR 72076
Phone: 501-982-6511
Toll-Free: 800-643-5596
Fax: 501-982-1258
aself@lomanco.com
www.lomanco.com
Booth: 705
The world’s largest manufacturer of quality residential and light commercial attic and crawlspace ventilation products. Products for all roofing types: tile, shingle, asphalt and metal.
Lucas Coatings
12400 S Laramie Ave
Alsip IL 60803
Phone: 773-523-4300
lburkett@rmlucas.com www.rmlucas.com
Booth: 1328
RM Lucas has been supplying the Lucas Brand of coatings, sealants and adhesives to the roofing industry since 1912. We manufacture high-performance silicone, SEVS, acrylic, hybrid polyurethane, asphalt and aluminum coatings. Lucas Coatings: "The quality you expect on time, every time."
Established in 1991, METALCON is the only annual event dedicated exclusively to the application of metal in design and construction. Produced by PSMJ Resources, Inc., in partnership with the Metal Construction Association, it brings together decision-makers from across the metal construction ecosystem to explore innovations shaping the built environment.
MFM specializes in the manufacture of selfadhering waterproofing membranes. Products include steep-slope underlayments, low-slope roofing membranes and a variety of specialty products designed for the Florida marketplace. All of our products are manufactured and sourced in the USA. It’s the way we’ve been doing business since 1961.
Mid-Atlantic Roofing Supply
155 Professional Park Dr Cumming GA 30040
Phone: 828-405-3016
bbruce@atlanticsquared.com www.marsupply.com
Booth: 220
Mid-States Asphalt
1637 51st Ave
Tuscaloosa AL 35401
Toll-Free: 800-489-2391
Fax: 800-880-3834
sales@msaroof.com
www.msaroof.com
Booth: 529
Mid-States Asphalt manufactures and distributes a variety of products for built-up roofing (BUR) and other commercial and residential applications. From roofing asphalt to tapered insulation, including a wide variety of roll products, Mid-States has everything you need for your job – all on a single truck.
Mission Metals Mfg
20822 SE Hwy 19
Old Town FL 32680
Phone: 352-283-8860
frank@missionmetalsmfg.com
www.missionmetalsmfg.com
Booth: 1519
Mountain Bigfoot Barrier
300 Jackrabbit Ln
Belgrade MT 54714
Phone: 509-378-1080
dominict@empireinc.com
www.bigfootbarrierproducts.com
Booth: 232
Mountain Bigfoot Barrier is a roofing underlayment manufacturer dedicated to providing quality material at a competitive price.
MuleHide
1195 Prince Hall Dr Ste A Beloit WI 53511
Phone: 608-361-6828
mulehide@mulehide.com www.mulehide.com Booth: 709
With a history of providing weather-tested roofing products, MuleHide offers a diverse range of low-slope roofing solutions. We work closely with contractors to ensure optimal performance. This includes providing installation best practices and techniques, individualized training and customized service and support.
National Roofing Contractors Association 10255 W Higgins Rd Ste 600 Rosemont IL 60018
NPC, the colored sealant specialists since 1928. Solar Seal #900 is based on terpolymer technology that offers a quality alternative to silicone and urethane sealants. Exceptional weather resistance, adhesion, elongation and color fade resistance. Available in over 275 standard colors plus custom colors.
O’Hagin
210 Classic Ct Ste 100
Rohnert Park CA 94928
Phone: 561-209-4608
manton@ohagin.com www.ohagin.com
Booth: 729
Oates Metal Deck & Building Products Inc
6931 US 29
Pelzer SC 29669
Phone: 864-290-8156
stoney@oatesmetaldeck.com www.oatesmetaldeck.com
Booth: 1619
Ocean Breezes Design
301 Griffin Hollow Rd
Shady Valley TN 37688
Phone: 941-792-9700
Toll-Free: 888-860-3551
goto@oceanbreezes.biz www.oceanbreezesdesign.biz
Booth: 116
Custom t-shirts, hats, polos and uniforms for your company.
OMG National 10200 W SR 84 Ste 107 Davie FL 33324
Phone: 305-401-8788
jsouza@omgnational.com www.omgnational.com
Booth: 533
OMG Roofing Products 153 Bowles Rd Agawam MA 01001
OMG Roofing Products is a leading manufacturer and global supplier of high-performance, Factory Mutal approved products for the commercial roofing industry. We’re committed to supporting your project from conception through installation – and we can provide the tools, technologies and expertise you need for every phase.
Owens Corning is a residential and commercial building products leader committed to building a sustainable future through material innovation. Our three integrated businesses – roofing, insulation and doors – provide durable, sustainable, energy-efficient solutions that leverage our unique material science, manufacturing and market knowledge to help our customers win and grow.
PAC-CLAD | Petersen
102 Northpoint Pkwy
Acworth GA 30102
Toll-Free: 800-722-2523
info@pac-clad.com www.pac-clad.com
Booth: 1004
Petersen, a Carlisle company, manufactures
PAC-CLAD architectural metal cladding systems in multiple gauges of steel and aluminum. PAC-CLAD products include wall panels, standing seam roof panels, soffit panels, perforated metal, coil and flat sheet. All are available in a Kynar-based 70% PVDF Fluropon coating in 46 standard colors.
Palisade / IPG
100 Paramount Dr Ste 300 Sarasota FL 34232
jwiechma@itape.com www.ecp.itape.com Booth: 1335
Patriot Goosenecks 30427 Commerce Dr San Antonio FL 33576
We help roofing and home services companies dominate Google searches with websites, local SEO, review management and AEO for AI.
POLIFILM AMERICA
One Elgiloy Dr Hampshire IL 60140
Phone: 847-826-0486
mhanson@polifilm.us
www.polifilmamerica.com
Booth: 100
Polyglass USA Inc
1111 W Newport Center Dr
Deerfield Beach FL 33442
Phone: 954-233-1330
www.polyglass.us
Booth: 1001
Polyglass USA, Inc. is a leading manufacturer of roofing and waterproofing systems. Known for its painted ADESO self-adhered technology, Polyglass delivers integrated solutions from modified bitumen membranes to roof coatings, designed for long-term performance across residential and commercial applications.
Precision Metal Innovations
19301 Gottarde Rd
N Ft Myers FL 33917
Phone: 239-999-1698
troy@pmimetalroofing.com
www.pmimetalroofing.com
Booth: 540
Premier Metal Roofing Mfg
8820 Maislin Dr
Tampa FL 33637
Phone: 813-498-4270
ray.bowen@pmroof.com www.pmroof.com
Booth: 929
ProGifter
322 Houghton Ave
Olean NY 14760
Phone: 956-222-1224
jrodcutco@gmail.com
www.progifter.com
Booth: 128
Progressive Materials
540 Central Ct
New Albany IN 47150
Phone: 812-944-7803
debbi@pmsilicone.com
www.pmsilicone.com
Booth: 828
Progressive Metals PO Box 685
Cornwall PA 17016
Toll-Free: 855-835-9762
kkelly@everlastroofing.com
www.progressivemetals.com
Booth: 304
Protecto Wrap Company
1955 S Cherokee St
Denver CO 80223
Toll-Free: 800-759-9727
info@protectowrap.com www.protectowrap.com
Booth: 600
Since 1952, Protecto Wrap Company has been manufacturing waterproofing membranes with a sound reputation for producing some of the highest-quality waterproofing systems available.
Pure Lead Products
127 Ranier Dr
Lake Placid FL 33852
Phone: 770-641-8810
Fax: 770-641-8812
troyragan@att.net www.pureleadproducts.com
Booth: 821
Best manufactured lead roof flashings and sheet in the USA.
Rocket Equipment manufactures the Trash Rocket, a telescopic debris chute. The Trash Rocket improves safety, increases efficiency and streamlines the debris removal process.
Enhance your roof maintenance program with Roof-A-Cide! The only EPA-Approved Solution that’s safe for people, pets and plants. Nontoxic, odorless and guaranteed to keep your roof stain-free for two years.
Roofing Contractor Magazine
550 W Merrill St Ste 200 Birmingham MI 48009
Phone: 313-570-7157
bloomj@bnpmedia.com www.roofingcontractor.com
Booth: Lobby
Roofing Contractor is the most trusted source for roofing industry news and information. From the basics such as steep and low-slope roofs to the advanced topics of safety, crisis management, women in roofing, Spanish speaking contractors, solar, technology and shingle recycling, to name a few, we have it all.
ROOFLE
13750 Crosstown Dr NW Ste 207
Andover MN 55304
Phone: 763-280-4920
mike@roofle.com www.roofle.com
Booth: 430
Roofmaster Products
20 Southwoods Pkwy Ste 200 Atlanta GA 30354
Phone: 770-981-5169
Toll-Free: 888-321-3847
atlanta@roofmaster.com www.roofmaster.com
Booth: 114
Roofmaster currently manufactures nearly 60 different proprietary products exclusively for the
commercial roofing industry, in a new, state-ofthe-art facility in Fort Worth, Texas.
Rooforders
1045 Live Oak Dr
Santa Clara CA 95051
Phone: 408-600-4395
Toll-Free: 888-386-8384
davidkohls@rooforders.com
www.rooforders.com
Booth: 1701
Roofr
1208 N St 10777
Sacramento CA 95816
Toll-Free: 844-954-4087
info@roofr.com www.roofr.com
Booth: 536
Roofr helps roofers succeed by giving them the tools they need to win, run and close jobs in a single software. Voted #1 on G2 Reviews, roofers using Roofr save time, earn more and close faster. More than 15,000 roofers trust Roofr to run their business.
Roper Whitney 2833 Huffman Blvd
Rockford IL 61103
Phone: 815-962-3011
amanda@roperwhitney.com www.roperwhitney.com
Booth: 1607
Rugged Coatings
3217 Messer Airport Hwy Birmingham AL 35222
Phone: 205-440-4996
jmoore@creativepolymer.com www.ruggedcoatings.com
Booth: 1240
Chemists and industry veterans founded Rugged Coatings to provide reliable elastomeric solutions. Partnering with sister company Accufoam, they offer a complete roofing system featuring precise, high-yield spray foams. Committed to quality control and timely distribution, Rugged Coatings serves as a dependable partner, ensuring contractors have predictable, high-performance products for every project.
SFS is the building envelope specialist. We serve the construction industry with fastening solutions for low-slope roofing, post-frame construction, metal building systems, commercial construction facades and curtain walls, subframe support systems, offsite and modular construction and mass timber construction.
Temporary roofing – Stormseal is a polyethylene film that heat-shrinks to securely wrap a damaged roof or structure. Unlike tarpaulins, Stormseal stays put until permanent repairs can be made, resisting wind, rain and hail and preventing further distress and costly damage.
Structura View
3616 Harden Blvd #242
Lakeland FL 33803
Toll-Free: 888-408-3242
jeff@structuraview.com www.structuraview.com
Booth: 1430
Sun-Tek Skylights
10303 General Dr
Orlando FL 32824
Phone: 407-859-2117
Toll-Free: 800-334-5854
Fax: 800-331-6607
customerservice@sun-tek.com
www.sun-tek.com
Booth: 134
Sun-Tek manufactures a complete line of residential skylights including glass, polycarbonate domed, impact rated and tubular models. Sun-Tek manufactures all our glass models with LoE340 glass. Custom commercial skylights are also available.
RoofersCoffeeShop is a leading online resource for roofing professionals, expanded through MetalCoffeeShop, CoatingsCoffeeShop and OutdoorCoffeeShop. We offer tools, training, networking and classifieds. Through AskARoofer, we also educate home and building owners, connecting them with experts for real answers. Drop in anytime, we are always open.
The Metal Maniacs
16140 Lee Rd Unit 100
Ft Myers FL 33912
Phone: 239-989-8932
apar@themetalmaniacs.com
www.metalmaniacsfl.com
Booth: 1207
Titebond
2020 Bruck St Columbus OH 43207
Phone: 614-445-1351
jackiehuffman@franklininternational.com
www.titebond.com
Booth: 721
Trashit LLC – Trashit Dumpster
293 Sofia Ln
Lake Alfred FL 33850
Phone: 318-872-7448
service@trashitdumpster.com
www.trashitdumpster.com
Booth: 738
Trashit Dumpster is a family-owned dumpster service company serving Central and Western Florida. We offer fast, reliable and affordable 12-yard and 16-yard roll-off dumpsters for residential, construction, remodel, cleanout and storm debris projects.
Tri County Metals
301 SE 16th St
Trenton FL 32693
Toll-Free: 877-766-3309
info@tricountymetals.com
www.tricountymetals.com
Booth: 835
Family-owned, Florida metal roofing manufacturer specializing in residential, commercial and agricultural systems. Tri County Metals delivers proven order accuracy, premium quality products and fast issue resolution. We uniquely support contractors with sales and installation training, marketing assistance and business assessments, empowering sustainable growth, stronger performance and long-term success in competitive markets.
Triangle Fastener Corp
114 Atlantic Annex Pt Maitland FL 32751
Phone: 407-660-0167
agray@trianglefastener.com
www.trianglefastener.com
Booth: 824
TRUFAST
2105 County Rd 12C
Bryan OH 43506
Phone: 419-636-6715
Toll-Free: 800-443-9602
salesteam@trufast.com www.trufast.com Booth: 517
TRUFAST is a leading US manufacturer of engineered attachment solutions for the commercial roofing industry and building envelope/ facades. Products include a comprehensive selection of fasteners, washers, adhesives and tools for commercial roofing, SIP/nailbase panels and continuous insulation for wall assemblies. Attachment solutions conform to the highest standards to meet regional and national codes.
Watts Removal Products offers a full line of highly-effective cleaning products designed to remove any mark from any surface. Contractors trust us to efficiently and effectively clean up job sites and perform cleaning services – including roofing and siding – for their customers.
Gary A. Cohen, Executive Vice President, Certified Contractors Network (CCN)
There is a moment that almost every growing roofing contractor recognizes. Business is good. Revenue is up. The phone is ringing. And somehow, despite all that success, things feel more out of control than ever. Jobs are falling through the cracks. Customers are calling back with complaints. Employees are asking questions that should have obvious answers. And the owner is working harder than anyone else in the company, putting out fires from sunrise to sunset.
If this sounds familiar, you are not alone. It is one of the most common and most painful stages of growth in the contracting business. The root cause, almost without exception, is the same. You have built a business with talent and hustle rather than systems and processes. And talent and hustle can only scale so far.
Why Contractors Resist Systems
Most roofing contractors got into the business because they are great at roofing. They understand the craft. They know how to sell. They can read a jobsite and make fast decisions. What they did not sign up for
was sitting at a desk writing process documents.
So, when consultants and coaches talk about building systems, contractors often push back. They say they do not have time for it. They say their business is too unpredictable to systemize. They say their team is experienced and does not need instructions written down. They say it takes the human element out of the work.
Every one of these objections is understandable and every one of them is wrong. The contractors who resist systems are the ones who remain permanently stuck in the day-to-day. They cannot take a vacation without things falling apart. They cannot promote their best employee into a management role because that
employee has never seen their knowledge written down. They cannot sell the business someday because the business only runs when they are in it. They are not building a company. They are building a very demanding job.
What We Mean by Systems
A system is simply a documented way of doing something consistently. It answers the question: How do we do this here? Systems are not bureaucracy. They are not red tape. They are the collected wisdom of your best practices, captured so that anyone on your team can execute them with consistency and confidence.
In a roofing company, systems can cover every part of the operation. They cover how:
■ Leads are captured and followed up on
■ Estimates are prepared and presented
■ Jobs are scheduled and communicated to the crew
■ Materials are ordered and tracked
■ Completed jobs are inspected and closed out
■ Customer concerns are handled.
■ The office runs
■ Invoices go out
■ Collections are managed
When all of these processes are documented, something remarkable happens. The business starts to run the same way every time, regardless of who is in the room. Quality becomes consistent. Customer experience becomes predictable and the owner gets their time back.
Where to Start
The biggest mistake contractors make when building systems is trying to do everything at once. They want to document every process in the business simultaneously, which quickly becomes overwhelming and usually results in nothing getting done.
Start with your highest-impact, highest-frequency processes first. Ask yourself: What are the things that happen in this business every single day and what would be the cost if those things were done inconsistently? For most roofing companies, those high-priority areas are lead follow-up, the sales process, job kickoff and communication and conflict resolution when fielding customer complaints. Pick one. Document it completely. Test it with your team. Refine it based on what you learn. Then move to the next one. Over six to twelve months, you will have built a library of core processes that forms the operational backbone of your business.
How to Document a Process
Documenting a process does not have to be complicated. The best process documents are simple, clear and practical. They describe the purpose of the process, the steps involved in order, who is responsible for each step and what a successful outcome looks like.
One of the most effective ways to capture a process is to record yourself or a team member doing it, then narrate what you are doing and why. You can then have that transcribed or summarized into a written document. Video walkthroughs are also extremely effective for training purposes, especially for field tasks where seeing is more valuable than reading.
Once you have a draft, test it by having someone who was not involved in creating it try to follow the steps. If they get confused or stuck, that is valuable feedback. Revise until the process is clear enough that a capable new hire could follow it with minimal additional guidance.
Getting Your Team on Board
Systems only work if people use them. One of the keys to successful implementation is involving your team in the process of building them. When employees help document a process, they take ownership of it. They are far more likely to follow a system they helped create than one that was handed down from above.
Frame the initiative around the benefits to the team, not just the business. Systems reduce confusion and frustration. They make expectations clear. They take the guesswork out of situations that used to cause stress. When your team understands that documented processes make their jobs easier, you will get much less resistance.
Systems Enable Growth
Here is the real payoff of building a systems-driven business. When your operations are documented and consistent, you can grow without adding chaos. You can bring on new crews and get them productive quickly. You can open a second location and replicate what works. You can hire a general manager and trust that things will run well in your absence. You can eventually sell the business for a premium price because buyers pay more for businesses that run on systems rather than personalities.
The roofing contractors who build the most valuable companies are not necessarily the best roofers or the most charismatic salespeople. They are the ones who build machines – repeatable, reliable, documented operations that produce consistent results regardless of who is running them on any given day.
Start building yours today. One process at a time.
FRM
Gary A. Cohen is Executive Vice President of Certified Contractors Network (CCN), the leading comprehensive training, coaching and networking membership organization in North America. Gary is also a 30-year veteran of the home improvement industry, spent 11 years at the Robert H. Smith School of Business at the University of Maryland as a Professor of Business and served four years as Associate Dean of the Business School. Gary has been a certified leadership coach for the past 18 years. He can be reached at gary@contractors.net.
Brad Resch, President, Gulfeagle Supply, 36 years
How did you get started in the roofing industry?
My dad, Jim Resch, started Gulfside Supply in 1973. So, when I was about 14 years old, I started working summers in the warehouse for him sweeping floors, building displays and loading trucks.
What’s your favorite part of the job?
Providing solutions to allow people to better themselves. Whether that’s trying to help a contractor to grow his business, partnering with a vendor or helping an employee achieve their career goals.
What’s the most unusual roofing project that you’ve been a part of?
Not sure about unusual but there have been challenging ones. Some of the most rewarding have been philanthropic. From helping people in need post hurricane or the California fires, to supplying material for our local church in Tampa.
What is your job?
My job title is President. In reality, what that translates to is a jack of all trades. Growing up in this business, I have a good handle of all facets of the business. I have experts in various areas that I rely on but I’m the constant that helps.
How do you define success?
Growth and development. Again, this could be with customers or employees. It is their success that has made Gulfeagle successful.
What inspired you to join FRSA?
Roofing is our livelihood and has been since day one. We are not here for Wall Street or to make a buck and flip the business. We have genuine interest in the
industry and it only made sense to join FRSA early on and it’s one of the best.
What do you personally find most rewarding about being involved with FRSA?
It’s about the people and it is great to see and assist so many self-made people in this industry.
What advice would you give someone interested in joining the roofing industry?
Do it! I have seen many industry organizations around the country and FRSA is one of the best.
What do you consider a waste of time?
“Chasing the rabbit.” When there’s a problem, I like to jump in and help solve it but don’t send me on a goose chase or cry wolf.
What’s your favorite vacation?
Anything with my wife and three kids. The kids are teenagers now and time passes so fast. I just cherish being with them before they are grown and off on their own.
What’s your favorite pastime activity?
Boating. We enjoy time on the water with family and friends.
Where would your ideal place to live be and why? Florida – it just feels right.
What would surprise others to learn about you?
I’m a music guy. I enjoy all kinds of bands. I like watching a live band from time to time with my kids (best concert was AJR) and when I listen to music, it better be crisp and clean sound quality.
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