The Economic and Social Impact of Nonprofit Arts and Culture Organizations and Their Audiences in
City of San José, CA
Direct Economic Activity Total Industry Expenditures (FY2022)
Organizations $99,882,494
Audiences $192,068,592
Total Expenditures $291,951,086
Economic Impact of Spending by Arts and Culture Organizations and Their Audiences Total Economic Impacts
(includes direct, indirect, and induced impacts)
Organizations
Audiences
Total Impacts
2,821
1,917
4,738
Personal Income Paid to Residents
$75,011,627
$98,379,112
$173,390,739
Local Tax Revenue (city and county)
$1,304,700
$4,757,207
$6,061,907
State Tax Revenue
$3,061,380
$7,266,914
$10,328,294
Federal Tax Revenue
$13,789,457
$16,203,328
$29,992,785
Employment (Jobs)
Event-Related Spending by Arts and Culture Audiences Totaled $192.1 million Attendance to Arts and Culture Events Total Attendance to In-Person Events
Local1 Attendees 3,340,070
Nonlocal1 Attendees
All Attendees
1,037,479
4,377,549
Percentage of Total Attendance
76.3%
23.7%
100.0%
Average Per Person, Per Event Expenditure
$37.10
$65.69
$43.88
$123,916,597
$68,151,995
$192,068,592
Total Event-Related Expenditures
Nonprofit Arts and Culture Audiences Spend an Average of $43.88 Per Person, Per Event Category of Event-Related Expenditure
Local1 Attendees
Nonlocal1 Attendees
All Attendees
Food and Drink
$16.53
$22.85
$18.03
Retail Shopping
$4.86
$7.29
$5.44
Overnight Lodging (one night only)
$0.96
$13.73
$3.99
Local Transportation
$6.12
$10.68
$7.20
Clothing and Accessories
$3.67
$3.55
$3.64
Groceries and Supplies
$2.33
$4.17
$2.77
Childcare
$1.25
$1.82
$1.38
Other/Miscellaneous
$1.38
$1.60
$1.43
Overall Average Per Person, Per Event
$37.10
$65.69
$43.88
Source: Arts & Economic Prosperity 6: The Economic and Social Impact Study of Nonprofit Arts and Culture Organizations and Their Audiences in the City of San José. For more information about this study or about other cultural initiatives in the City of San José, contact the City of San José Office of Cultural Affairs. Copyright 2023 by Americans for the Arts. To learn more, visit www.AEP6.AmericansForTheArts.org. Page
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