MEDIA KIT MEDIA KIT
Rhode March 19, 2026
Prepared For :
By:
Roma Latini
Section1:Analysis
RhodeSummary
RhodeisaskincareandbeautybrandfoundedbyHaileyBieberin2022.Thebrandfocuseson minimalistic,dermatologist-informedproductsmadetoeffortlesslyfitintoyourroutine.The brandquicklygainedpopularityonsocialmediaandisbestknownforitsvirallipglossphone caseand“glazeddonut”aesthetic.Rhodewasrecentlyacquiredbye.l.f.Beautyandissoldat Sephoralocationsworldwide.
CurrentSituationAnalysis
Rhodeisoneofmanycelebrity-foundedskincarebrandsinthebeautyindustry.Analready competitivemarketmakesitchallengingforRhodetodifferentiatethemselvesfromother brands.WhileRhodeispopularamongGenZandyoungermillennialconsumerswhoareactive onsocialmedia,thisaudienceisoftenswayedbytrends.Asaresult,Rhode’sreputationis largelyconnectedtoitsviralproducts,whichcanbefleetinganddependentonpublicperception.
SolutionandPrograms
Rhodehastheopportunitytobuildastrongerandmorelong-lastingbrandidentitythatis independentoftrendsbyhighlightingtheRhodeFuturesFoundationthroughamixofintegrated marketingcommunicationchannels.Bypromotingthefoundationandtheorganizationsit supports,Rhodecangainareputationasacommunity-focusedbrandthatempowerswomen fromdifferentbackgroundsandcommunities.ByemphasizingtheFuturesFoundation,Rhode canalsodifferentiatethemselvesfromothercelebrity-ownedbrands,asphilanthropybuiltintoa brandtothisextentisuncommonintheindustry.
Singleoverridingcommunicationobjective
Rhodeismorethanjustaskincarebrand-itsacommunitythatempowersandsupportswomen throughtheRhodeFuturesFoundation.
ThefollowingdocumentsareexamplesofworkIwouldproduceifgiventheopportunityto workasaPRrepresentativeontheRhodeTeam.
Section2:DefendingtheEnclosed
Enclosedarethefollowingdocuments:
1. NewsRelease,“$1BillionAcquisitionMarksSuccessforHaileyBieberandRhode”. Printed.
a. Forbes Magazine,RandallLane,rlane@forbesmag.comChiefContentOfficer andEditor-in-Chief.
b. Thenewsreleaseisintendedtogiveinformationontherecentacquisitionof Rhodebye.l.f.Beautyandsharebriefdetailsregardingthisdeal.
c. Forbes Magazine willrunthisasapartofitsplatform, ForbesWomen,which focusesonwomeninbusinessandentrepreneurship.
2. FactSheet,“$1BillionAcquisitionMarksSuccessforHaileyBieberandRhode”. Printed.
a. Forbes Magazine,RandallLane,rlane@forbesmag.comChiefContentOfficer andEditor-in-Chief.
b. Thisfactsheetprovidesmoredetailsonthewho,what,when,where,andwhy regardingtheNewsRelease.
c. Thefactsheetwillgivemorespecificdetailstobepublishedregardinge.l.f.’s acquisition.
3. Biographer,“HaileyBieber”.Printed.
a. Forbes Magazine,RandallLane,rlane@forbesmag.comChiefContentOfficer andEditor-in-Chief.
b. ThisbiographysharesmoreaboutthefounderofRhode,HaileyBieber.
c. ThisbiographerhighlightsRhode’ssuccessesasitrelatestoBieber’sbackground.
4. MediaAdvisory,“RhodeHostsFundraiserforFuturesFoundation”.Printed.
a. Forbes Magazine,RandallLane,rlane@forbesmag.comChiefContentOfficer andEditor-in-Chief.
b. ThismediaadvisorydetailsafundraisereventhostedbyRhodeinsupportofthe FuturesFoundation.
c. ThemediaadvisoryshowcasesRhode’scommitmenttocharitableworkandits effortstosharethissupportwiththeircommunity.
5. FeatureStory,“RhodeRalliesSupportForWomenImpactedbyLAWildfires”.Printed.
a. Forbes Magazine,RandallLane,rlane@forbesmag.comChiefContentOfficer andEditor-in-Chief.
b. ThisfeaturestoryhighlightsRhode’ssupportduringtheLAWIldfiresof2025.
c. ThisstorywillbefeaturedasawaytoshowcaseRhodeasacommunity-oriented brandandtohighlighttheworkoftheRhodeFuturesFoundation. ###
FORIMMEDIATERELEASE
FORMOREINFORMATION: January21,2026 RomaLatini
TotheteamatForbes,
PublicRelationsDirector (123)456-7890 roma@rhode.com
[LOSANGELES,CALIFORNIA,January2026]
HaileyBieber’sskincarebrand,Rhode,hasbeen soldtoe.l.f.Beautyinanacquisitionworth$1billion.Thisacquisitioncomesjustthreeyearsafter Rhode’sfoundingandafterthebrandhasgainedsignificanttractiononsocialmedia.
Thedealise.l.f.'slargesttodateandiscomprisedof$800millionupfrontanda$200million performance-basedearnout “Weareexcitedbyrhode’sabilitytobreakbeautybarriers,fullyaligning withelf Beauty’svisiontocreateadifferentkindofcompany rhodeisabeautifulbrandthatwebelieve isreadyforrocketshipgrowth.”saide.l.f.chairmanandCEO,TarangAmin.
Sinceitsfoundingin2022,Rhodehasbecomeasignificantplayerintheskincareandbeautymarket.The brandhaspositioneditselfasinnovatorsbyblendingminimalskincarewithtrend-settingdesigns,most notablythroughthecreationofthevirallipglossphonecase
Inthefiscalyearprecedinge.l.f.’sacquisition,Rhodeboasted$212millioninnetsales.Rhodealso announcedapartnershipwithSephoraofferingproductsin-storeacrossNorthAmericaandtheUnited Kingdomaheadofthisdeal.
HaileyBieberwilltakeontheroleofchiefcreativeofficerandheadofinnovationforRhodeinaddition toherroleasthe brand’sfounder.ShewillalsoserveasastrategicadvisorforbothRhodeande.l.f Beauty “[Theposition]expandsmyroleintotheworldofbeautyevenmore,andIjustwanttocontinue beingaforceinthespaceglobally,”Biebersaid.
RhodeisanintentionalskincarebrandfoundedbyHaileyBieberinLosAngeles,California Thebrandis dedicatedtomakingsimpleproductsbasedinscienceandgreatformulation.Theyarealsocommittedto affordabilityandcleaningredientsthatarevegan,crueltyfreeandglutenfree.Tolearnmoreabout Rhode,visithttps://wwwrhodeskincom/
FactSheet
FORIMMEDIATERELEASE
FORMOREINFORMATION: February12,2026 RomaLatini PublicRelationsDirector (123)456-7890 roma@rhode.com
$1BillionAcquisitionMarksSuccessforHaileyBieberandRhode
WHAT
● elf BeautyacquiredRhodeina$1billiondeal
● HaileyBieberwillremainwiththebrandasChiefCreativeOfficerandHeadofInnovation.
● Thedealincludes$800millionatclosingand$200millioninpotentialearnouts
● Thisdealmarkself’slargestacquisitiontodate
WHO
● TheacquisitionwasannouncedbyHaileyBieberande.l.f.'sCEO,TarangAmin.
WHERE
● RhodewasfoundedinLosAngeles,California
● Rhodedoesnothaveanofficialstorefront,butcanbepurchasedatSephoralocationsaroundthe globe.
WHEN
● e.l.f.acquiredRhodeinMayof2025
WHY
● elf acquiredRhodebecauseofitsfastgrowthandpotentialanditsabilitytoexpandelf into theprestigeskincaremarket
Biography
FORIMMEDIATERELEASE
FORMOREINFORMATION: February12,2026 RomaLatini
PublicRelationsDirector (123)456-7890 roma@rhode.com
HaileyBieber
HaileyBieberisthefounderandcreativedirectorofRhodeandhasheldthesepositionssinceJune2022 Sheisalsoamodel,mediapersonality,andinfluencer
BieberwasbornNovember22,1996inTucson,Arizonatodirector,StephenBaldwin,andKennya Baldwin Shebeganhercareerinmodelingat17yearsoldandquicklyrosetofameafterhermarriageto popularCanadiansinger,JustinBieber,in2018
Bieber’sbackgroundinmodelingfueledherinspirationtofoundRhode Havingtrieddozensofskincare productsandworkedwithseveralprofessionalsinthemakeupindustry,Biebersetouttomakeluxurious productsbackedbyscienceatanaffordableprice
Inpartduetohercelebrityinfluenceanddigitalmarketingexpertise,BieberhastransformedRhodeinto oneofthefastestgrowingbrandsintheskincareindustry Sinceitsfounding,BieberhasledRhodetoa $1billionvaluationandanacquisitionbyelf Beauty Followingelf Beauty’sacquisitionofRhode, BieberwilltakeonanewroleasChiefCreativeOfficerandHeadofInnovation.
BieberisalsoheavilyinvolvedinphilanthropicworkthroughtheRhodeFuturesFoundation.Createdby herandherteam,thefoundationaimstosupportorganizationsthatupliftwomeninbusiness,mothersand emergencyresponseteams.RhodeFuturesFoundationcommits1%ofsalestosupportingthese organizationsandcommitted$1millioninrelieftothoseimpactedbythe2025LosAngelesfires.
HaileyBieber’snetworthisestimatedtobeabout$300million.Inherfreetime,Biebercanbefound spendingtimewithherhusbandandtheirson,Jack.Sheisalsohighlyinvolvedinseveralphilanthropic organizationsfocusedonwomen’sempowermentandhealthandAIDSresearch.
MediaAdvisory
FORIMMEDIATERELEASE
FORMOREINFORMATION: February12,2026 RomaLatini PublicRelationsDirector (123)456-7890 roma@rhode.com
RhodeHostsFundraiserforFuturesFoundation
WHAT:TheRhodeteamwillbehostingafundraiserinsupportoftheRhodeFuturesFoundationon February12th,2026.Theeventwillbeacelebrationofthefoundation’saccomplishmentsandan opportunitytoraisemoneyfortheorganizationsRhodeishonoredtosupport
WHO:Thefollowingindividualswillbeinattendance:
● HaileyBieber:Founder,ChiefCreativeOfficer,andHeadofInnovationatRhode
● KelseyBidel-Niyat:VPofGlobalMarketingatRhode
● RepresentativesfromGirlsInc,birthFUNDandAccessBridge
● Invitedinfluencers,celebritiesandprofessionalsinthebeautyindustry
WHERE:TheeventwilltakeplaceatSunsetTowerHotel8358SunsetBlvd,WestHollywood,CA
WHEN:TheeventwilltakeplaceonFebruary12thfrom7-11pm
HOW:Theeventisopentoinvitedguestsonly.Presswillhavetheopportunitytoattendtheeventand interviewguestsoutsideofthevenuewhentheyarrive
Rhode Rallies Support For Women Impacted by LA Wildfires
By Roma Latini
Devastating fires swept through Los Angeles in January 2025, leaving entire communities destroyed and thousands of families displaced and hopeless That is where Rhode stepped in, providing relief for families to begin rebuilding their lives.
Rhode, a skincare brand founded by Hailey Bieber in 2022, is much more than the creators of the viral “glazed donut” aesthetic. Through the Rhode Futures Foundation, a 501(c)3 organization that empowers women from all backgrounds, and through the help of local partners, Rhode took action to provide immediate and necessary relief for families
We
Rhode was able to commit a staggering $1 million in cash to those affected by the wildfires. According to Rhode’s website, “In times of great crisis, such as forced displacement or losing one’s home, moms and caregivers without a safety net often struggle to get what they need most: cash” In addition to this contribution, Rhode pledged 1% of all online and LA pop-up sales directly to wildfire relief funds for the months of January and February.
Hailey Bieber took to Instagram in January to share her personal support for those affected by the fires in addition to Rhode’s financial support. “Praying everyone is safe” Bieber stated.
LA
To learn more about the Rhode Futures Foundation and their commitment to the LA wildfire relief fund, visit https://www.rhodeskin.com/pages/lawildfire-relief