MASTER OF ARTS IN
STRATEGIC COMMUNICATION Small classes, big opportunities, infinite impact.
Mastering the Art of Powerful Communication Gain the professional skills you need to advance your career while learning to develop messages that will help organizations reach their goals and address social problems. Rollins’ Master of Arts in Strategic Communication (MASC) is a unique program in Central Florida that combines theory and real-world practice to solve social problems in a multicultural world. As a result, you’ll not only learn about overarching theories that explain how and why people respond to information, but you’ll learn to influence public opinion by researching, planning, implementing, and evaluating effective communication campaigns across paid, earned, owned, and shared media channels.
2 | STRATEGIC COMMUNICATION
Rollins’ close-knit, relationship-based learning and smallclass environment helped me thrive in the program and grow as a professional. The fantastic faculty and hybrid schedule were just what I needed to balance grad school with a full-time job. The professional network that I built and the wonderful reputation that Rollins has in Orlando and beyond were so important as I transitioned into my new career. Rachel Jackson ’25MASC Strategic Communications Analyst Breedlove, Dennis, & Associates
Why Rollins? From our personalized learning environment and expert faculty to our emphasis on hands-on experience and professional networking, Rollins is the perfect place to pursue your master’s degree. Top-Ranked Reputation Rollins’ ranking as the No. 1 private regional university in the South underscores the high-quality experience you can expect on our Winter Park campus and the prestigious weight a Rollins degree carries not only in Orlando but throughout Florida and across the country.
Professional Experience In addition to learning about theory, you’ll gain resume-boosting experience through our internship program with leading Central Florida organizations, including Walt Disney World Resort, Universal Orlando, Hilton, Marriott, the Orlando Magic, and more.
An Expansive Network You’ll have the opportunity to expand your personal and professional network and meet more than 400 communication professionals by participating in local chapters of the Public Relations Society of America and Florida Public Relations Association.
Community Engagement We believe life is for service, and that ethos is built into every course. You’ll gain valuable experience and give back to your community while creating campaigns for local partners like New Hope for Kids, Kids Beating Cancer, and Winter Park Chamber of Commerce.
Designed to Fit Your Life From work to family, you have a lot going on. We get it. That’s why we designed our graduate programs specifically for students like you. Our classes are conveniently timed to suit your schedule, and our hybrid in-person and virtual classes are available both part- and full-time.
Personalized Learning Environment With an average class size of just 12, our in-person learning environment is designed to maximize engagement and support, and thanks to our 9:1 student-faculty ratio, our nationally recognized professors have the freedom to focus on you.
rollins.college/strat-comm | 3
Graduate Ready to Communicate With Impact You’ll be prepared to shape stories, move audiences, make a difference, and advance your career. The need for accurate information and effective communication has never been greater. By graduation, you’ll have years of experience conveying ideas through text, audio, visuals, and graphics—and measuring their impact for real organizations. From leading content strategy to directing communications or public relations across corporate, nonprofit, and government settings, you’ll be prepared for an exciting career while unlocking your full earning potential.
Bright Outlook
$15,000+
How much more master’s degree holders earn annually compared to bachelor’s degree holders
4 | STRATEGIC COMMUNICATION
Top 5
Public relations specialist ranked No. 4 among the best creative and media jobs
5%
Projected growth of public relations specialists from 2024 to 2034, faster than the average of all occupations
Where Our Grads Go
Jimena Nino ’25MASC Digital Content Coordinator NASCAR
Lauren Velazquez ’25MASC Global Engagement Specialist Florida Gulf Coast University
The support network at Rollins is unmatched. The small class environment fosters close relationships between professors and students, and the cohort model and networking opportunities help you build professional connections throughout Orlando and beyond. The quality of the academics challenged me to grow professionally and personally, and I felt supported every step of the way. India Woods ’25MASC Communications Coordinator CTS Agency
Heidy Noriega ’25MASC Marketing Product Manager EBG
Jeslyn Whitehead ’25MASC Account Associate Hearst Television
rollins.college/strat-comm | 5
Mentorship from Expert Faculty At Rollins, you’ll work collaboratively with faculty on every aspect of your professional development, from networking and collaborative research to future career and educational pathways.
Developing Skilled, Experienced Communicators
Program Structure
An applied communication program rooted in the liberal arts
7
At Rollins, you’ll be uniquely prepared to create, implement, and measure campaigns that meet strategic goals, strengthen your organization, and address social problems. Rollins’ Master of Arts in Strategic Communication is a 30-credit-hour, cohort-based program. Classes are designed with working professionals in mind, and most students complete the program in two to three years. In addition to seven core courses that cover everything from global strategic communications management to crisis communication, students also complete two capstone projects as well as either an internship or organizational leadership course.
Keep Exploring Scan to learn more about the core curriculum and available course tracks. 6 | STRATEGIC COMMUNICATION
core courses
1
capstone project
1
internship experience or leadership development course
1000 Holt Avenue – 2725 Winter Park, FL 32789 407.646.2037 rollins.college/strat-comm