©2018 Eric Boheman. All content for the Lacoste Brandbook was conceived, designed, and produced by Eric Boheman. Writing and editing supplemented by Eric Boheman. Photography provided by Rachel Holmes, holmesphotos.com. The only exception is for the Instagram pictures, The Product shots, the Lacoste Stadium and the moodboards which were taken from Unsplash.com.
Design Consultation
Roger Muller, ADV 370 Brand and Branding Academy of Art University
Some of the photographs and images were downloaded from Unsplash.com, Lacoste.com and are used in accordance with the Creative Commons License and Royalty License. The book
is a non-commercial work produced as a student project for educational purposes, and I such is considered a derivative work under the Fair Use Clause of the US Copyright Law.
