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A SECTION
In Ne ws We Trust
Branding the newspaper industr y with a seal of integrity
The Occupy Wall Street demonstrations signal a restless public and frame a golden opportunity for newspapers to separate themselves from the rest of the media pack by creating an “official” league of their own The Society of Professional Journalists’ Code of Ethics is widely accepted and voluntarily embraced by American newspapers, but I doubt the general public is aware of these standards or if they are, they assume all media outlets abide by the code’s honorable standards
What if newspapers visibly display their comm ment to SPJ’s Code of Ethics by creating an official seal of “ news integrity”? The seal could be stamped clearly on every newspaper masthead and website banner, signifying a newspaper ’ s moral and professional obligation t report objectively tivate the long and proud tradition of standing up to government and uncovering corporate corruption a symbolic graphic defining the benefits a newspaper provides to the people for the people.
would send a powerful message to the American public, reinforcing and redefining the critical role they play in the balance of power.
A media campaign promoting the significance of the seal could focus on how newspapers have an indispensable role in a free society, and why a dependable and trusted news source is vital for making informed and intelligent decisions.
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This seal would identify a newspaper as the unequaled and unrivaled source for trusted news. It would be a constant reminder to readers why it is important to invest in newspapers and to understand that free content is cheap, because accuracy and accountability are not always included.
With investigative pens pointed directly at politicians, Wall Street, and large corporations, newspapers America’s Oldest Journal
No other group could hold a candle to the accomplishments of the newspaper industry but es people need reminded newsers are the pilrs of democracy nd primarily why freedom of the press received its own constitutional protection magine the mpact of a fullge ad listing the nvestigative and rising stories for g with attribution to individual newspapers opposite a completely blank page signifying original investigative and enterprising stories developed and produced by non-newspapers.
As the Web continues to expand, more and more online sites and blogs promote themselves as news “experts,” continually belittling and trumpeting the demise of newspapers. The time is now for newspapers to expose these propaganda mills and distinguish themselves as the purveyors of truth and solidify their vital role as the people’s voice, reminding Americans what you pay for news indicates how much you value freedom.
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22, 1925
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What does it mean, and where will it take us?
By Ellen Sterling
By the end of 2010, 41 percent of Americans said they got most of their news about national and international issues online, up 17 percent from 2009. Statistics for other kinds of news were similar, and anecdotal evidence suggests that when the next State of the News Media report from Pew Research Center ’s Project for Excellence in Journalism comes out in March 2012, the digital sector will show continued growth.
Print enterprises are well aware that the digital incursion has become a revolution, and as a result many have taken up the cry of “digital first” as their business mantra. But, they all point out that they still aim to serve those audiences who prefer print.
On Sept. 7, 2011, CEO John Paton, who originated the phrase, announced the arrival of Digital First Media Inc., formed for the purpose of managing the products of both Journal Register Co. and MediaNews Group, a total of more than 65 newspapers across the country plus the digital and online offerings of each.
In his Oct. 18, 2011 post on the International Newsmedia Marketing Association (INMA) blog, Adam Burnham, vice president of local sales for Journal Register Co., defined the term. Burnham wrote, “Digital First in its essence is a concept built behind content and audience. As a local news medium, we must deliver our content to our audience using the quickest means at our disposal No surprise that those means are digital, hence digital first, print last.”
Even people in the news business who haven’t adopted the term “digital first” have adopted much of the philosophy of serving their audience as quickly and as locally as possible.
Print second
Leah S. Dunaief is publisher of Times Beacon Record Newspapers, a chain of seven weekly newspapers located along the north shore of Long Island, N.Y. Computerization came to her enterprise early. “We began with computerized mailing lists in 1981,” she said “The Internet has been wonderfully liberating “Initially, we just put our current issue online. But we learned quickly
“Digital First in its essence is a
concept built behind content and audience. As a local news medium, we must deliver our content to our audience using the quickest means at our disposal. No surprise that those means are digital, hence digital first, print last.”
that the Web is not just a tableau for print. So, while we continue to put each issue online, the website now has an immediacy and liveliness that captures one ’ s attention like television does.”
But she emphasized that print and digital are not “ a competition. Digital is a welcome medium,” she said “Sooner or later I know we’ll find a way to monetize our Web presence more than we do now. I look at IBM as an example. When Dell began making computers and selling them for less than IBM did, IBM adapted and became a business service organization ” Dunaief described how the print and digital products she offers complement each other. “Newspapers,” she said, “ may get smaller, but they will still be important If it’s a question of content, the newspapers will always carry the day. But we know that the Internet is a wonderful medium for instant communication. For example, we put up election results immediately after the Board of Elections does We can carry news of hurricanes, earthquakes and similar events immediately.”
The richer and deeper content carries the print edition. “But, while spot news goes on the Web first, a community paper like ours has more in-depth and relational stories where the focus is on the community,” Dunaief said. “What are the consequences of every incident? How
do people relate to each other? A community paper will still do what it has always done best It will always have the ‘ over the back fence’ aspect of what people are talking to each other about.”
Although her website (northshoreoflongisland.com) does carry some advertising, the first major step in monetizing her online presence will be the launch of an online book division where local authors may have their work published. “There will be a paywall around it,” Dunaief said, “but it’s a service that isn’t done here, and I believe there’s a niche for it ”
And, while she agrees with some of the concepts articulated by Burnham in his definition of Digital First, Dunaief has one change. “Let’s make it digital first Print second, not last ”
Leah
S
Dunaief Publisher of Times Beacon Record Newspapers, Long Island,
N Y
“Newspapers may get smaller, but they will still be important. If it’s a question of content, the newspapers will always carry the day.”
Taking a STAND News
Publishers like the results they see so far from Apple Newsstand; don’t mind Apple’s 30 percent cut of subscription price
BY TIM SOHN
Newspaper publishers are raving about Apple Newsstand, saying they have seen a drastic increase in app downloads since its Oct. 12 launch.
Newsstand, a feature included in iOS 5, provides a portal for tablet users to select which newspaper and magazine apps they want to read on a daily basis, and automatically downloads them in the background to users ’ tablets and smartphones. It also brings renewed importance to the newspaper cover. When users enter Newsstand, they see an image of an empty shelf After they select from the App Store what publications to subscribe to in Newsstand, they click on the cover image to access the content.
Ellen Weiss has been named executive editor of the Center for Public Integrity. Weiss will oversee the center’s domestic investigations and editorial staff. Most recently, she served as project consultant for Pew Research Center. She is also a former senior vice president of news at NPR, where she created and helped lead the NPR News investigative reporting unit and the Planet Money economic reporting team.
Robert Blau and Steven Hahn have been elected to the Pulitzer Prize Board. Blau is managing editor for projects and investigations at Bloomberg News He served as managing editor of The Baltimore Sun from 2004 to 2008. Before that, he worked as a reporter and editor at the Chicago Tribune, supervising some of the paper ’ s most prominent work, including a Pulitzer Prize in 2001 for Explanatory Reporting. Hahn is the Roy F. and Jeannette P Nichols Professor of History at the University of Pennsylvania. He has written about the American South, African-American history, and the international history of slavery, emancipation, and race
Dave Hedge has been named publisher of the Abilene (Texas) ReporterNews Most recently, he served as director of advertising at the Evansville (Ind.) Courier & Press
Hedge joined the Courier & Press as its advertising director in 2006, where he also oversaw sales for the Henderson (Ky.) Gleaner. From 2003 to 2006, Hedge was retail advertising director for the Carolina Publishing Group of E W Scripps Co in Florence, S C
Gregg McConnell has been named president and publisher of the TriCity Herald in southeastern Washington McConnell replaces Rufus M. Friday, who was appointed president and publisher of McClatchy’s Lexington (Ky.) HeraldLeader. Since 2009, McConnell has been group publisher for three MediaNews Group-owned papers in Northern California and has held several key management and executive roles at newspapers in California, Washington, and Montana over a 36-year career.
Christine Moore has been appointed publisher of The Tigard (Ore.) Times. Moore also assumes the title of associate publisher of the Beaverton (Ore ) Valley Times She most recently served as advertising manager and associate publisher for the Portland
Tribune and Community Newspapers. Previously, Moore was advertising and marketing director for the daily East Oregonian in Pendleton, Ore She is a current board member for the Oregon Newspaper Publishers Association.
Lt Gen Dana T. Atkins has been named president of The Augusta (Ga.) Chronicle, effective Jan. 3, 2012, after he retires as commander of Alaskan Command, Alaska NORAD Region, Joint Task Force Alaska, and 11th Air Force at Joint Base Elmendorf-Richardson, Alaska. Atkins will replace Don Bailey, who resigned after holding the post for seven years
Ken Brown has been named bureau chief for The Wall Street Journal and Dow Jones Newswires in Hong Kong as well as Asia finance editor, coordinating coverage of finance and markets across Asia. Previously, he edited the Journal’ s money and investing section. Peter Stein, former Hong Kong bureau chief and associate editor in Asia, has left the company
Ian Anderson has been named publisher of the New Mexico Business Weekly. He joined the American City Business Journal publication from ACBJ’s Tampa Bay Business Journal, where he was director of circulation. He has been with the company since 2007
Allison Werder has been appointed to the new position of executive vice president/chief marketing officer with Parade Publications. Werder was most recently executive vice president of strategy and business development. She will continue to oversee the company ’ s digital and business development efforts in addition to her new responsibilities as head of marketing.
