I N TH E
LOUPE
300 The Premier Jewelers Cooperative
A p r i l 2 0 2 5 • I s s u e 119
IN THE KNOW WITH RJO Transitions SEE PAGE 2
PASSING THE TORCH 2025 Change of Leadership SEE PAGES 6-7
VENDOR PROFILE Nice Diamonds
SEE PAGE 8
NEW VENDORS
$
MILLION
+
SEE PAGE 9
JEWELER PROFILE Setterberg Jewelers SEE PAGE 10
YOU'RE INVITED! Randy Pedersen (aka The Diamond King) is Throwing Himself a Celebration of Life Party— And You're All Invited! SEE PAGE 11
COVER STORY RJO Loves Phoenix SEE PAGE 16
BUYING SHOW NEWS
RJO Net Sales Top $300 Million! In addition to record-breaking sales in 2024, RJO CEO Sarah Streb announced the largest RJO dividend to date, with $16.52 million returned to members for the year. Phoenix also was a record breaker in Winter Show sales ($20.2 million) and in Show attendance (432 retailers and 216 vendors).
FAMILY. DIVIDEND. SUPPORT. BUYING POWER.