PAY PER VERIFIED LEAD
How Leads24 Delivers Guaranteed ROI for Indian Businesses A comprehensive case study on Rivavya's Pay Per Verified Lead (PPVL) service — leads24.biz
Prepared by · Rivavya Create and Trade LLP · Nadiad, Gujarat Published · August 2026 | Confidential
RIVAVYA CREATE AND TRADE LLP
LEADS24 · PPVL CASE STUDY
EXECUTIVE SUMMARY
The PPVL Advantage at a Glance Most marketing budgets in India are wasted on impressions, clicks, and followers that never convert. Rivavya's Leads24 service flips the model — you pay only when a real, verified, intent-ready prospect lands in your pipeline. This case study documents the architecture, verification framework, client results, and ROI benchmarks behind India's only full-stack Pay Per Verified Lead (PPVL) agency built specifically for franchise, retail, healthcare, F&B, and industrial sectors.
■0
Spend Before a Lead Arrives
3-Step Verification Protocol
72 hrs
Average First Lead Delivery
8–14×
Average ROI Reported
"We don't sell traffic. We sell conversations with buyers who are ready to act." — Niraj Kumar Patel, Founder, Rivavya Create and Trade LLP
CONTEXT
Who Is Rivavya? Rivavya Create and Trade LLP is a franchise consultancy and business growth agency headquartered in Nadiad, Gujarat. Founded by Niraj Kumar Patel, the agency operates across five verticals: digital marketing, social media management, franchise development, store interior design, and its flagship PPVL service — branded as Leads24 (leads24.biz). The agency serves clients across Gujarat, Rajasthan, Maharashtra, Madhya Pradesh, and other Tier-2/3 Indian markets.
© 2026 Rivavya Create and Trade LLP | leads24.biz
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RIVAVYA CREATE AND TRADE LLP
LEADS24 · PPVL CASE STUDY
THE PROBLEM
Why Traditional Lead Gen Fails Indian SMBs Small and mid-size Indian businesses routinely face three critical failures when investing in digital marketing: ● Unqualified Traffic — Google/Meta ads drive clicks from competitors, students, and geo-mismatches. Conversion rates below 1% are common. ● Fake & Duplicate Leads — Third-party lead aggregators sell the same lead to 5–10 competing businesses, destroying trust and inflating cost-per-acquisition. ● No Accountability — Agencies charge retainers regardless of results. There is zero financial alignment between the agency's revenue and the client's pipeline quality.
68%
SMBs report >50% junk leads from aggregators
■800–2,400
3.2×
Avg. cost per fake/unverified lead
Higher CAC vs. PPVL model
THE SOLUTION
Leads24 PPVL Framework Leads24 eliminates budget risk by operating on a simple guarantee: no verified lead, no charge. The service combines intent-based targeting, proprietary verification, and exclusive delivery to create a pipeline engine that scales with business goals.
1
Intent Capture Hyper-targeted campaigns on Google Search, Meta, and native platforms are built around high-intent keywords and lookalike audiences specific to the client's category and geography.
2
3-Layer Verification Every inbound lead passes through: (i) Phone OTP confirmation, (ii) Human call verification by Rivavya's team within 2 hours, and (iii) Budget & timeline qualification check against the client's ICP.
3
Exclusive Delivery Verified leads are sent exclusively to one client — never resold. Delivery happens via CRM, WhatsApp, or email within 30 minutes of verification.
4
Dispute & Replacement Policy If a delivered lead fails the client's internal criteria within 48 hours, Rivavya replaces it at zero cost. Clients have full visibility via a live dashboard.
© 2026 Rivavya Create and Trade LLP | leads24.biz
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RIVAVYA CREATE AND TRADE LLP
LEADS24 · PPVL CASE STUDY
CASE STUDIES
Client Results Across Sectors ● Franchise Development · Quick Service Restaurant Challenge: A Surat-based QSR brand needed qualified franchise inquiries across Gujarat and Rajasthan. Previous agency delivered 120 leads/month with 4% conversion to site visit.
Metric
Leads24 Result
Benchmark / Prior
Leads/month
87 verified
vs. 120 unverified
Site visit rate
31%
vs. 4% prior
Cost per verified lead
■680
vs. ■290 blended old
Cost per signed franchisee
■18,400
vs. ■72,000 old model
ROI (3 months)
11.4×
—
● Healthcare · Diagnostic Centre Chain Challenge: A Nadiad-based pathology chain wanted patient inquiries for their home sample collection service within a 25 km radius.
Metric
Leads24 Result
Benchmark / Prior
210 verified
—
Booking conversion
44%
—
Cost per booked patient
■190
vs. ■510 FB ads
Monthly revenue uplift
■1.8L avg.
—
9.5×
—
Leads/month
ROI
● Industrial · Packaging Machinery Manufacturer Challenge: An Ahmedabad-based machinery OEM needed B2B buyer leads from food processing and pharma industries across India.
Metric
Leads24 Result
Benchmark / Prior
Verified B2B leads/month
18–24
Highly qualified
Demo-to-quote conversion
58%
—
Avg. deal size influenced
■4.2L
—
Sales cycle reduction
22%
—
ROI
14.2×
—
© 2026 Rivavya Create and Trade LLP | leads24.biz
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RIVAVYA CREATE AND TRADE LLP
© 2026 Rivavya Create and Trade LLP | leads24.biz
LEADS24 · PPVL CASE STUDY
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RIVAVYA CREATE AND TRADE LLP
LEADS24 · PPVL CASE STUDY
COMPARISON
PPVL vs. Traditional Marketing Category
Traditional Marketing
PPVL (Leads24)
Budget Risk
Pay upfront, results uncertain
Pay only per verified lead
Lead Quality
Mixed — unfiltered traffic
3-layer human-verified
Exclusivity
Leads resold to competitors
100% exclusive per client
Agency keeps retainer regardless
Zero charge for invalid leads
Scalability
Cost scales with spend
Cost scales with verified output
Transparency
Impressions & clicks only
Live pipeline dashboard
2–4×
8–14×
Accountability
Avg. ROI (6 months)
PRICING MODEL
How PPVL Pricing Works Leads24 pricing is category-based and fully transparent. There are no setup fees, no monthly retainers, and no hidden charges. Clients pay a fixed rate per verified lead delivered, with volume discounts at scale.
Cost Per Verified Lead
Min. Monthly Commitment
Replacement Policy
Franchise / Business Opportunity
■600 – ■900
20 leads
Free within 48 hrs
Real Estate / Property
■500 – ■800
30 leads
Free within 48 hrs
Healthcare / Wellness
■150 – ■350
50 leads
Free within 48 hrs
Education / Coaching
■200 – ■450
40 leads
Free within 48 hrs
B2B / Industrial / Machinery
■900 – ■1,800
10 leads
Free within 72 hrs
F&B; / Retail / D2C
■300 – ■600
30 leads
Free within 48 hrs
Sector
GETTING STARTED
Onboard in 4 Steps
1
Discovery Call (30 min) Share your target customer profile, geography, monthly lead goal, and budget range. Rivavya's team maps your ICP to a campaign blueprint.
© 2026 Rivavya Create and Trade LLP | leads24.biz
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RIVAVYA CREATE AND TRADE LLP
2
LEADS24 · PPVL CASE STUDY
Agreement & ICP Sign-off Review the PPVL Service Agreement, confirm lead definition criteria, and sign off on what qualifies as a verified lead for your business.
3
Campaign Launch (48–72 hrs) Rivavya activates targeting, builds landing pages, and initiates traffic. First verified leads typically arrive within 72 hours of go-live.
4
Live Dashboard Access Access your real-time pipeline dashboard. Review leads, flag disputes, and track your campaign's cost-per-lead and conversion metrics.
© 2026 Rivavya Create and Trade LLP | leads24.biz
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RIVAVYA CREATE AND TRADE LLP
LEADS24 · PPVL CASE STUDY
ROI FRAMEWORK
Estimate Your PPVL Returns Use this framework to project your returns before committing any budget:
Variable
Conservative
Moderate
Optimistic
Verified leads/month
20
40
60
Lead-to-sale conversion
15%
25%
35%
3
10
21
Avg. revenue per customer
■25,000
■25,000
■25,000
Gross revenue generated
■75,000
■2,50,000
■5,25,000
PPVL spend (■700/lead)
■14,000
■28,000
■42,000
Customers acquired
Net ROI
5.4×
8.9×
12.5×
TESTIMONIALS
What Clients Say "Leads24 is the first agency that charges me only for results. Our franchise pipeline went from 4 serious inquiries a month to 28 in 90 days." — Franchise Director, Gujarat-based QSR Brand
"The 3-step verification alone saved us ■3.2 lakh in wasted follow-up costs in the first quarter. The ROI dashboard is a game-changer." — Operations Head, Multi-city Diagnostic Chain
Ready to fill your pipeline with verified buyers? Contact Rivavya today — first 10 leads free for qualified businesses. leads24.biz | rivavya.com | Nadiad, Gujarat
© 2026 Rivavya Create and Trade LLP | leads24.biz
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